Learn how Maui Jim used SAP Hybris microservices to launch same-day, in-store fulfillment with Uber Rush. Gain insights from the lessons the company learned that you can apply to your own project, and discover how you can use microservices to funnel innovation. For more SAP Hybris customer stories, please visit us at: https://hybris.com/en/customers

1. PUBLIC
Arthur Perry, SAP Hybris (SAP)
CustomerSuccess& Services
The Uber Rush Delivery Case

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Headquarters
Peoria, IL
Industry
Retail
Employees
500
Global presence
16 countries
Products and services
Sunglasses and accessories
Web sites
www.mauijim.com
www.zealoptics.com
sameday.mauijim.com
Partner
Pragiti Inc.
www.pragiti.com
Maui Jim overview
Objectives
• Develop an online presence through a strategic and revenue-
generating digital channel
• Execute an aggressive regional expansion in business-to-businessand
business-to-customermarkets
• Improve the entire digital user experience forexisting customers by
using innovative functionality for digital services
• Streamline internal sales processes forgreater effectivenessand staff
satisfaction
Why SAP Hybris Expert Services?
• Superiorstrategic advisor working alongside implementation partner
Pragiti for fast time to value in all projectphases
• Focus on Maui Jim’s long-term vision and alignment with product
developmentof SAP Hybris solutions over time
• Winning combination of quality assurance services,technical and
business consulting, solution add-ons, and innovative microservices
offered bySAP Hybris as a Service on SAP Cloud Platform
“Our partnership with SAP Hybris ExpertServices has been critical
to our success.They broughtstrategic insightsand have been
instrumentalin driving and executing onour long-term digital
strategy.”
Jim Ferolo, Vice President, Digital and Marketing Technology, Maui Jim Inc.
Zero
Downtime required to
perform necessaryback-end
operations after going live
Faster
Innovation with microservices
Higher
Customerand internal
satisfaction
78days
Until zealoptics.com went live
6 months
Until phase 1 went live

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
70%
Coverage of the United States
78
Countries
633
Cities worldwide
Scale
Uber Rush key highlights
Same-hour delivery,
next-day price
Efficient delivery network
that minimizes costs
When you need it,
average 5-minute
pickup time
Uber overview

4. Pilot Strategy

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business objectives
Be quick to market
Pilot in-store fulfillment
Validate same-day delivery

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Location
– One full-service optometric office and optical
showroom located in downtown Chicago
– Staff trained accordingly
§ Time frame
– Valentine’s Day 2017
– Social media marketing
§ Products
– Exclusive products
Strategy

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Teams involved

8. Operational Overview

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Operational process

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Uber Rush summary
Test 1 2
Delivery method Bike Car
Delivery time
(minutes)
26 45
Distance traveled
(miles)
0.7 4.8

11. Technical Overview

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Uber Rush delivery API
URL: https://api.us.yaas.io/mauijimeyeware/mjurservice/v1

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Builder site
URL: https://builder.yaas.io/login/login.html

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Rush delivery: how it works
Maui Jim
SAP Hybris as a Service (U.S.)
Rush delivery
Service*
REST calls
Rush delivery
builder module
REST calls
REST calls
Our backing services*:
Configuration
Document
E-mail
Pubsub
Schema
REST calls
Storefront*
Commerceas a service
Cart
Checkout
Customer accounts
Order management
Product content
Site management
Stripe
payments
Avalara tax
In-store staff
(e.g., release for pickup)
Buy with “rush delivery”
shipping option selected
* SAP Hybris as a Service

15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Rush delivery: how it works
Maui Jim
Rush delivery
service*
Rush delivery
builder module
Storefront*
REST calls
* SAP Hybris as a Service

16. 16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Rush delivery: how It works
Maui Jim
Rush delivery
Service*
Rush delivery
builder module
Storefront*
HTML, CSS,
JavaScript
AngularJS
Restangular
Cloud Foundry
Solution built
and deployed
with Maven
SAP Hybris as
a Service
Spring
Framework
Java
Jersey
RESTfulWeb
Services
Framework
Uber Rush
REST API
https://developer.uber.com/docs/rush
REST calls
* SAP Hybris as a Service

17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Storefront
• Rapid deployment
• Hosted in the cloud
• Order management and fulfillment integration
Stand-alone site based on storefront template of SAP Hybris as a Service
https://devportal.yaas.io/tools/storefronttemplate/index.html

18. Lessons Learned

19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Understand that microservices approach can reduce time to
market
Have clear ownership of responsibilities
Engage infrastructure teams early
Avoid complicated redirects or navigation
Plan ample time for user acceptance testing and user training
Lessons Learned

20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“What a
stupendous effort
in such a short
period.”
Jim Ferolo, Maui Jim VP of Digital

21. Thank you.
Contact information:
Arthur Perry
Head of YaaS Practice – Center of Expert Practice
SAP Hybris Customer Success & Services
arthur.perry@sap.com