This presentation is prepared for the subject of Culture of Gastronomy. Budapest Business School (Hungary)

1. Budapest Business Scholl
Gastronomic Cities
Gocha Sharvashidze
Gocha.sharvashidze.1@iliauni.edu.ge

2. The main topics
 General information about gastronomic cities
 URBACT at a Glance
 Strategy of the project
 BURGOS GASTRONOMIC TOURISM DEVELOPMENT MODEL
Basic transfer conditions
 What the city Fermo has already done?

3. Capacity for
Policy
Delivery
Policy Design
Policy
Implementation
Building and
Sharing
Knowledge
URBACT at a Glance
The URBACT program has been the European Territorial
Cooperation program aiming to foster sustainable
integrated urban development in cities across Europe

4. • Smart growth
• Sustainable growth
• Inclusive growth
Strategy of the project

7. General information
Feasibility study is done for each
receiving city in the
project: Fermo (IT), Alba Iulia (RO),
Korydallos (GR) and L’Hospitalet
(ES).
Gastronomic Cities identified as a good
practice the experience developed by the city
of Burgos setting Gastronomy as a strategic
axis of tourism in the local agenda
Korydallos (GR)
L’Hospitalet (ES)
Alba Iulia (RO) Fermo (IT)

8. Several hundreds of restaurants and bars
3 UNESCO monuments and attractions
An easy access by highway, by air and by train
Burgos project set some clear, realistic and
measurable-visible targets
To develop innovative & creative gastronomic
sector
To improve the image of Burgos.
To increase the number of visitors from Spain and
abroad to generate more revenues, jobs, etc.
BURGOS GASTRONOMIC TOURISM
DEVELOPMENT MODEL

9. ხირსის მონასტერი-მონასტერი VI საუკუნეში
დააარსა ღირსმა სტეფანემ (552-557წ.წ.), რომლის
წმინდა ნაწილებიც ამავე მონასტერში
განისვენებენ. ის იყო ერთ-ერთი 13ასურელ
მამათაგან, რომლებიც საუკუნეში საქართველოში
ქრისტიანობის საქადაგებლად სირიიდან
შემოვიდნენ.
• The need for clear vision and strategy with clear role of gastronomic tourism in
the future development in receiving cities;
• Commitment of political/city leaders to support gastronomic tourism
development.
• Strong and influential professional associations of hoteliers, restaurateurs, cooks
and sommeliers
• Clear targets and expected results which should be achieved by the transfer
• Sustainability of transferred project on longer period based on organization,
financing and future activities.
Basic transfer conditions

10. street food,
events in the city center etc
travel guides,
web
marketing,
on-line platforms,
integration of culture,
tourism, gastronomy
handicrafts and
rural areas in Fermo
province visit of vineyards,
literary events, cultural
routes, farms experiences,
.
locally, nationally
and
internationally;
education and
trainings linked with
research and
implementation
What the city Fermo has already done?
Improved city life
Practical integration activities
Started Marketing campaign
Trained staff