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1. 1) Birla sun life Introduction
2) What is Investment-
3) Security
4) Investment & Speculation
5) What is Investment Avenue – Introduction- India’s competitiveness from a natural and human
resources standpoint is making it the destination of choice for investors. This highly diversified
economy has shown rapid growth and remarkable resilience since1991. an average annual GDP
growth of over 6.5% in the past decade. Going forward, the country is targeting an average GDP
growth rate of over 8% per annum. India is in the global arena for increased foreign investment -
both through the Equity markets - termed Foreign Institutional Investment (FII) and Foreign
Direct Investment (FDI).
There are several good reasons for investing in India
One of the largest economies in the world.
Strategic location - access to the vast domestic and South Asian market
Skilled man-power and professional managers are available at competitive
cost.
Well developed R&D infrastructure and technical and marketing services.
No income tax on profits derived from export of goods.
Foreign brand names are freely used.
Objective
Developing a basic understanding and potential of the Indian market, envisaging and
developing knowledge of offering various investment avenues and understand
investor perception and investment idea of the equity share market.
Scope:
Scope of this study project is limited to the Indian listed companies in the equity market.
Avenues of Investment:
Traditional Investment Avenues
1) Real Estate (property):
Today’s maximum growth is attributed to its growth from the booming IT sector, since
an estimated 70 per cent of the new construction is for the IT sector. As per Federation of
Indian Chambers of Commerce and Industry (FICCI) and Ernst & Young has predicted
that Indian real estate industry is one of the most preferred investment destinations for
global realty and investment firms in the next few years. It is attracting investors by
offering a possibility of stable income yields, moderate capital appreciations, tax
structuring benefits and higher security in comparison to other investment options.

2. 2) Gold and Silver
India is the world's largest consumer of gold in jewellery as investment. In July 1997 the
RBI authorized the commercial banks to import gold for sale or loan to jewellers and
exporters. At present, 13 banks are active in the import of gold. This reduced the disparity
between international and domestic prices of gold from 57 percent during 1986 to 1991 to
8.5 percent in 2001.
Safe/Low Risk Investment Avenues
Savings Account and Bank Fixed Deposits
3) Characteristics of Investment
4) Security analysis
5) Non-Corporate Investments & classification
6) Secondary market structure
7) Stock market intermediaries
8) Economic analysis
9) Basis for company analysis
10) Financial analysis
11) Ratio analysis
12) Trend analysis
13)