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Carol Brey-CasianoDiretora Geral de Recursos de Informações      Departamento de Estado, EUA
Promover os serviços dabibliotecaPromover a profissãodo bibliotecário
Promoção (“Advocacy”) dasbibliotecas e nossaprofissão
O que é a promoção da             Advocacy)biblioteca? (Advocacy)
A Palavra: “Advocacy”  “Para defender uma causa”  “Falar ou escrever a favor de”  "Para apoiar por argumento"
Lobbying:Inglês: To try to influence the thinking oflegislators or other public officials for or againsta specific cause.P...
Advocacy:Turning passive support intoeducated action bystakeholders.Transformar o apoio passivo emação educada pelos inter...
A consciência pública :Os esforços para informar o públicosobre um assunto determinado ouuma ideia.
Lobbying     AdvocacyA consciência pública
A Biblioteca. . . Liga-nos ao nosso passado Informa o nosso presente Inspira o nosso futuro Constrói nossas comunidades Aj...
Por que precisamos promover oudefender as bibliotecas?
A competição :       A Economia       O clima político       Crise: a guerra       Tecnologia
“Bibliotecas: Ainda são  relevantes na época de      __________?”E-livros ~ Google ~ Super-livrarias: ~    O Internet ~ Te...
As bibliotecas sãocentros de informação          naépoca da informação!
Quais são as qualidades das boashistórias para o advocacy?Como podemos captar essas histórias?Como podemos compartilhar es...
Histórias eficazes -Elas são simples, breves e pessoais;Elas tem um começo, meio e fim;Elas tem uma piada, algo que uma pe...
Advocacy para as Bibliotecas              nos EUA Hoje
Nos tempos de recessão                                  econômica, o uso da biblioteca                                  au...
Public Libraries                              Reporting Flat or                              Decreased Budgets            ...
O Uso das Bibliotecas Cresce!O Uso do computador continua a crescerDisponibilidade de conexão sem fio está seaproximando d...
Os Americanos Estão Lutando por               Suas Bibliotecas!
Shutesbury Public    Library, Massachusettshttp://www.youtube.com/watch?v=tUQ1vdJQWn0
As Mães deSpokane             The Spokane Moms (left to right)             Denette Hill, Susan McBurney and             Li...
Uma Campanha pode mobilizar as pessoas para: Conhecer melhor sua biblioteca Ganhar mais fundos para a biblioteca; Apoiar m...
Avaliar a situaçãoIdentificar metas e objetivos para acampanhaIdentificar sua rede de apoiantes para abibliotecaDesenvolve...
PublicidadeMídia Social(Facebook, Twitter)InternetBoletim InformativoPublicacõesAnúncio de serviço públicoProgramas de rad...
Determinar a função do GrupoIdentificar e Desenvolver os Líderes doGrupoCapacitar os Amigos Sobre a Filosofia, osServiços ...
Identificar sua rede de apoiantes para abibliotecaDesenvolver suas mensagems sobre aimportância de sua bibliotecaIdentific...
FEBAB,2002
Campanha para as Bibliotecas do          Mundo
Florida Division of Library & Information         Services450 bibliotecas públicas
Cumberland County Public Library      Fayetteville, NC, EUA
Office for Library Advocacy, ALAhttp://www.ala.org/offices//olaOffice for International Relations, ALAhttp://www.ala.org/o...
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
Advocacy - Defesa das Bibliotecas
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Advocacy - Defesa das Bibliotecas

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Advocacy - Defesa das Bibliotecas

  1. 1. Carol Brey-CasianoDiretora Geral de Recursos de Informações Departamento de Estado, EUA
  2. 2. Promover os serviços dabibliotecaPromover a profissãodo bibliotecário
  3. 3. Promoção (“Advocacy”) dasbibliotecas e nossaprofissão
  4. 4. O que é a promoção da Advocacy)biblioteca? (Advocacy)
  5. 5. A Palavra: “Advocacy” “Para defender uma causa” “Falar ou escrever a favor de” "Para apoiar por argumento"
  6. 6. Lobbying:Inglês: To try to influence the thinking oflegislators or other public officials for or againsta specific cause.Português: pressionarEspañol: para ejercer presiónItaliano: cercare di influenzare quelli chefrequentano i corridoi
  7. 7. Advocacy:Turning passive support intoeducated action bystakeholders.Transformar o apoio passivo emação educada pelos interessados.
  8. 8. A consciência pública :Os esforços para informar o públicosobre um assunto determinado ouuma ideia.
  9. 9. Lobbying AdvocacyA consciência pública
  10. 10. A Biblioteca. . . Liga-nos ao nosso passado Informa o nosso presente Inspira o nosso futuro Constrói nossas comunidades Ajuda os alunos a ter sucesso Atrai as empresas Apoia a alfabetização e aprendizagem ao longo da vida Proteje nosso direito de saber
  11. 11. Por que precisamos promover oudefender as bibliotecas?
  12. 12. A competição : A Economia O clima político Crise: a guerra Tecnologia
  13. 13. “Bibliotecas: Ainda são relevantes na época de __________?”E-livros ~ Google ~ Super-livrarias: ~ O Internet ~ Televisão ~ Radio ~ Os Jornais~
  14. 14. As bibliotecas sãocentros de informação naépoca da informação!
  15. 15. Quais são as qualidades das boashistórias para o advocacy?Como podemos captar essas histórias?Como podemos compartilhar estashistórias em nossos esforços deadvocacy?
  16. 16. Histórias eficazes -Elas são simples, breves e pessoais;Elas tem um começo, meio e fim;Elas tem uma piada, algo que uma pessoa pode se lembrar
  17. 17. Advocacy para as Bibliotecas nos EUA Hoje
  18. 18. Nos tempos de recessão econômica, o uso da biblioteca aumenta - mas o financiamento da biblioteca continua a declinar. Financiamento das 16% das bibliotecas dos EUA Bibliotecas dos EUA reduziram horário em 2011 Os mais afetados são as *2011 Data, ALA Public bibliotecas urbanas: 1/3 Libraries Funding and Technology Access Study: diminuiram seus horárioshttp://www.ala.org/research 60% das bibliotecas tinham o /initiatives/plftas mesmo ou uma diminuição no financiamento
  19. 19. Public Libraries Reporting Flat or Decreased Budgets 70%O Financiamento das Bibliotecas Públicas 60% Continua a Diminuir 50% 40% 23 Estados 30% reportaram que o 20% financiamento dasbibliotecas públicas 10%diminuiu durante o 0% ano passado
  20. 20. O Uso das Bibliotecas Cresce!O Uso do computador continua a crescerDisponibilidade de conexão sem fio está seaproximando de 85%As bibliotecas são o único tipo de acesso àInternet para 67% de suas comunidades89% das bibliotecas fornecem treinamentotécnico, que é formal ou informal66% prestam assistência aos clientes nopreenchimento de formulários do governo
  21. 21. Os Americanos Estão Lutando por Suas Bibliotecas!
  22. 22. Shutesbury Public Library, Massachusettshttp://www.youtube.com/watch?v=tUQ1vdJQWn0
  23. 23. As Mães deSpokane The Spokane Moms (left to right) Denette Hill, Susan McBurney and Lisa Layera Brunkan
  24. 24. Uma Campanha pode mobilizar as pessoas para: Conhecer melhor sua biblioteca Ganhar mais fundos para a biblioteca; Apoiar mais serviços e programas da biblioteca; Solicitar nova legislação; Construir uma biblioteca nova.
  25. 25. Avaliar a situaçãoIdentificar metas e objetivos para acampanhaIdentificar sua rede de apoiantes para abibliotecaDesenvolver as mensagems da campanhaDesenvolver um plano de comunicaçãopara seus públicosDesenvolver um plano de trabalho comtarefas e prazosDocumentar e avaliar os resultados
  26. 26. PublicidadeMídia Social(Facebook, Twitter)InternetBoletim InformativoPublicacõesAnúncio de serviço públicoProgramas de radio e televisãoEventos especiais e promoçõesEm colaboração com a Embaixada
  27. 27. Determinar a função do GrupoIdentificar e Desenvolver os Líderes doGrupoCapacitar os Amigos Sobre a Filosofia, osServiços e os Programas da BibliotecaDesenvolver uma Campanha para RecrutarSocios para o GrupoAvaliar o Programa RegularmenteReconhecer e Agradecer os Amigos eVoluntários Frequentementehttp://www.ala.org/united/
  28. 28. Identificar sua rede de apoiantes para abibliotecaDesenvolver suas mensagems sobre aimportância de sua bibliotecaIdentificar os públicos para a bibliotecaDesenvolver estratégias de comunicaçãoCriar seu plano de ação para a campanha depromoção!
  29. 29. FEBAB,2002
  30. 30. Campanha para as Bibliotecas do Mundo
  31. 31. Florida Division of Library & Information Services450 bibliotecas públicas
  32. 32. Cumberland County Public Library Fayetteville, NC, EUA
  33. 33. Office for Library Advocacy, ALAhttp://www.ala.org/offices//olaOffice for International Relations, ALAhttp://www.ala.org/offices/iroCarol Brey-Casiano (em Facebook)Brey-CasianoCA@state.gov

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