The presentation help managers establish learning practices

1. (adapted from: Making Innovation Work by Davila, Epstein, Shelton)

3. ∆ Business Model ∆ Technology ∆ Customer Value ∆ Supply Chain ∆ Target Customer ∆ Product & Services ∆ Process Technology ∆ Enabling Technology Typically changes in the business model and technology impact one another

4. Innovation is about change in the business model and technology… … . but not everything changes all at once Business Model Drivers Technology Drivers Customer Value Supply Chain Target Customers Product & Services Process Technology Enabling Technology Incremental Small change in one or more of the six levers Semi Radical Business driven Significant change in one or more of three levers Small change in one or more of three levers Semi Radical Technology driven Small change in one or more of three levers Significant change in one or more of three levers Radical Significant change in one or more of three levers Significant change in one or more of three levers

5. Innovation = Change Learning = Adapting to Change

6. Revenues Often inversely proportional to Start Up’s Marketing Spend Revenues Directly proportional to Start Up’s ability to learn how and what to market Learning is a Systematic Organization Wide Process