1. UNIT-1

2.  Role of Communication in Business
 Objective of Communication
 The Process of Human Communication
 Media of Communication, Written Communication
 Oral Communication
 Visual Communication, Audio Visual Communication
 Silence
 Developing Listening Skills
 Improving Non-verbal communication skills
 Cross Cultural Communication
 problems and challenges.

3. A business transaction can be any undertaking or dealing
within a business. Communication within the business is a
prominent factor in effectively handling transactions.
Without it, a business cannot possibly retain employees
and customers. Discover the role business communication
plays in five of the top types of business transactions--
attracting customers, conducting business meetings,
serving customer needs, networking and marketing.
 Earning Clients/Customers
 Conducting Meetings
 Serving Customers
 Networking
 Marketing

4. 1. To develop information and understanding among all
workers.
2. To foster an attitude which is necessary for motivation,
cooperation and job satisfaction?
3. To discourage misinformation, ambiguity and rumours.
4. To prepare workers for a change in methods or
environment by giving them the necessary information in
advance.
5. To encourage subordinates to supply ideas and
suggestions for improving upon the product or work
environment, and taking these suggestions seriously.
6. To improve labour-management relations by keeping die
communication channels open.
7. To encourage social relations among workers by
encouraging inter communication.

5.  Generate Awareness
 Compare Products
 Encourage Sales
 Build Relationships
 Manage Brand Equity
 Align Employees

7. 1. SENDER/ENCODER
2. MEDIUM
3. CHANNEL
4. RECEIVER
5. FEEDBACK
6. CONTEXT
7. NOISE

12.  Oral communication is the process of
expressing information or ideas by word of
mouth. Learn more about the types and
benefits of oral communication, and find out
how you can improve your own oral
communication abilities.

13. SIX TYPES OF ORAL COMMUNICATION ACTIVITIES
1. One-on-One Speaking (Student-Student or
Student-Teacher)
2. Small-Group or Team-Based Oral Work
3. Full-Class Discussions (Teacher- or Student-Led
4. In-Class Debates and Deliberations
5. Speeches and Presentations
6. Oral Examinations

14.  Visual communication is the communication of
ideas through the visual display of
information. Primarily associated with two
dimensional images, it includes: art, signs,
photography, typography, drawing
fundamentals, colour and electronic resources.

19.  1. Audio Visual Elements to Engage Your Audience
 2. Display Format Changes LED Technology Touch Screen
Technology Live Video Communication Topics of Discussion
Engaging your Audience
 3. TECHNOLOGY SHIFT IN DISPLAY FORMATS
 4. Standard Definition vs. Widescreen •Standard Definition
(4:3) created in the 1920’s •Widescreen Format (16:9)
standard established in 1990 •Content space increase •Both
formats are non High Definition •Actual footprint difference •
Projection throw distance increase
 5. Standard Definition
 6. Widescreen Format
 7. Widescreen vs. High Definition •High Definition is best
quality today •Aspect ratio (16:9) remains the same
•Widescreen up to 480p, HD 720p - 1080p •Provides much
more detail and color •Cost increase in High Definition •

20.  8. High Definition Demo
 9. Progressive Trends •Widescreen Laptop is now
standard • PowerPoint default is 16:9 format •
Television Broadcast Transmission is now 16:9
format
 10. Presentation Animation •Create active content
•Keep audience visually stimulated •Eye catching
 11. Format Demo
 12. Enhanced Presentations •You can project: •
One massive image, PowerPoint slide or chart •
Several images and/or PowerPoint slides in
different areas of the screen • A static image with a
video inset • A PowerPoint slide in one area with a
website demonstration in another

21.  13. LED Technology
 14. LED Technology •Light Emitting Diode
•Extremely Energy Efficient – GREEN •Light
weight, compact – save on shipping –
GREEN •Mercury Free – GREEN •Rich Bold
Colors
 15. LED Lighting Demo
 16. Touch Screen Technology
 17. Touch Screen Technology •Interactive
Presentation Device •Electronic Display
•Digital Whiteboard •Sympodium
•Directional Signage •Survey’s

22.  18. Touch Screen Technology •IPad as Presentation
Tool
 19. IPad Demo
 20. Live Video Communication
 21. Live Video Communication •Video Tele
Conference has become personal •Skype,
NetMeeting, WebEx •Facetime
 22. Engaging your Audience
 23. Engaging your Audience •Question and Answer
•Texting Q&A •Twitter
 24. Texting Q&A Demo

23.  the word silence can also refer to any absence
of communication or hearing, including in
media other than speech and
music. Silence is also used as
total communication, in reference to
nonverbal communication and spiritual
connection. Silence also refers to no sounds
uttered by anybody in a room or area.

25.  I don’t agree. But, I’m afraid to tell you.
 I have another idea – but doubt you’ll listen.
 I have no idea what you’re talking about – but don’t want to offend you
by asking a question.
 I’m too upset to even talk. I need some time to cool down and gather
myself together.
 I haven’t really been listening. And, I’m not really interested enough to
ask you to go over it again.
 I’m ready to pounce – but don’t want to be the first to attack.
 I’ve got an unformed concern – and can’t quite put it into words.
 I’m thinking. What seems like silence to you is actually filled with
thinking for me.
SANJAY KANAGALA,
RIMSMBA,KAKINADA. 25

26.  it allows you to actually listen to other people’s perspective;
 it lets your colleagues complete their thoughts without rushing;
 it provides space for people to express their opinions or feelings;
 it makes people feel their perspective is valued;
 it allows you to organize your thoughts and emphasize one point or
another;
 it builds anticipation in your audience and allows them to follow your
message;
 it leaves room in the conversation to allow people to share something
they might want to tell you but weren’t quite ready to do so;
 during negotiation, it adds a little pressure on the other person to
possibly offer a better deal;
 and as a bonus, it improves people perception of you – you no longer
appear self-centered and in need of visibility.
SANJAY KANAGALA,
RIMSMBA,KAKINADA. 26

27. 1. BEING APPROACHABLE
 Listen without distraction.
 Keep eye contact.
 Have inviting body language
 Listen without distraction

28. 2. LISTENING ACTIVELY
 Take note of the speaker's body language.
 Listen with the intent to learn.
 Be open minded
 Try to empathize.
 Avoid trying to offer an immediate solution.
 Remember to use an active-listening
attitude.

29. 3.RESPONDING APPROPRIATELY
 Use top-down listening strategies to
prepare your response.
 Use bottom-up listening strategies to
gather further information.
 Don't interrupt.
 Wait for a pause to ask clarifying questions.
 Give the speaker regular feedback
 Follow up.

31.  It's well known that good communication is
the foundation of any successful
relationship, be it personal or professional.
It's important to recognize, though, that it's
our nonverbal communication—our facial
expressions, gestures, eye contact, posture,
and tone of voice—that speak the loudest.
The ability to understand and use nonverbal
communication, or body language, is a
powerful tool that can help you connect
with others, express what you really mean,
and build better relationships.

33.  Nonverbal communication
◦ The transfer of meaning through means such as
body language and use of physical space
 Kinesics
◦ The study of communication through body
movement and facial expression
 Eye contact
 Posture
 Gestures
 Chromatics
◦ The use of color to communicate messages

34.  Proxemics
◦ The study of the way that people use physical space
to convey messages
 Intimate distance is used for very confidential
communications
 Personal distance is used for talking with family and
close friends
 Social distance is used to handle most business
transactions
 Public distance is used when calling across the room or
giving a talk to a group

35. Intimate distance 18”
Personal distance 18” to 4’
Social distance 4’ to 8’
Public distance 8’ to 10’
Adapted from Figure 7–3: Personal Space Categories for Those in the United States

36.  Chronemics
◦ Monochronic time schedule
 Things are done in a linear fashion.
 Manager addresses Issue A first and then moves on to
Issue B
 Time schedules are very important and time is viewed
as something that can be controlled and should be
used wisely
◦ Polychronic time schedules
 People tend to do several things at the same time
 People place higher value on personal involvement
than on getting things done on time
 Schedules are subordinated to personal relationships

37. Cross-cultural communication is a field of
study that looks at how people from
differing cultural backgrounds communicate,
in similar and different ways among
themselves, and how they endeavour to
communicate across cultures. Intercultural
communication is a related field of study.

41. 1. Different Communication Styles.
2. Different Attitudes Toward Conflict.
3. Different Approaches to Completing Tasks.
4. Different Decision‐Making Styles.
5. Different Attitudes Toward Disclosure.
6. Different Approaches to Knowing.

43. Adapted from Figure 7–2: Communication Epigrams