2. Overlooking…
The Ansoff Matrix, the 7Ps & consumer’s
buying behaviour strategies in Kuwait, THE CURRENT
SESSION FOCUSES MORE ON BRAND
BUILDING, POSITIONING (ADAWLIAH), MARKET
PENETRATION AND MARKET DEVELOPMENT TACTICAL
GROWTH ACTIVITIES FOR BOSE, YAMAHA & ADAWLIAH
IN KUWAIT.
3.
4. Marketing Team Members:
• Business Analyst
• Research Target Demographics, Consumer Insight / Preparing MIS /
Maintaining Variance Reports
• Providing information and insights regarding customers, market,
competitors and campaign effectiveness to measure performance and
business decision support
• Track Leads through Marketing & Sales Funnel
• To Track and measure campaign and advertising effectiveness & ROIs
• Monitoring Market trends
• Carrying out consumer research & Spending habits
• Should be well versed in internet, social media campaigns
5. • Graphic Designer Cum Digital Marketer Coordinator
• To create Communications Visually, Designing appropriate
communications for the brands BOSE, YAMAHA and ADAWLIAH and
communicating across Web and Online Campaigns
• Social Media Monitoring , Listening and Responding to Comments, Blogs
• Adding and Maintaining Online Contents and Communicating News &
Events on the website and other Online Channels
• Gathering and Collating Stats on the effectiveness of these Online
Communication Channels
• Copywriter / Content writer
To create and author taglines, Jingle Lyrics, online ads, email and other
offline or online promotional contents, television or radio commercial
scripts, press releases, white papers for Adawliah, catalogues, billboards,
brochures, postcards, sales letters and other marketing communications
media pages, Copy can also appear in social media content including blog
posts, tweets, and social-networking site posts.
6. Activity Week wise
Week 1 Week 2 Week 3 Week 4
• Web Designer
vendor Interaction
(Website to be flash
enabled and
separate pages for
BOSE & YAMAHA)
• Dealer / Business
Partner Interaction
• Service Centre visits
• Initiate the SWOT &
Competitive
Analysis
• Brochure Print
Vendor Interaction
• Mobile Apps Vendor
Identification &
Interaction
• Initiate Bank or
Financial Institute
Tie Ups for
credit/loan facility
• Track relevant
Exhibitions /
Seminars
• Complete the SWOT
Analysis
• Complete
Competition
Analysis
