Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?. Cabrer M. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

1. Understand business opportunities by using Web
2.0 in Healthcare.
Is Healthcare environment ready for open access
to information?
Miguel Cabrer
mcg@ircconsulting.eu

2. Session

3. People are social …

4. Web 2.0
Web 2.0 is the
representation
of evolution of
traditional
applications
towards a new
web
applications
focused to the
end user

6. Web 2.0 Users: still few…
Content Providers
Feedback providers
Users of web 2.0 content
Internet Users
3% 10% 40% 100%
a partir de Osimo, D. http://www.jrc.es/publications/pub.cfm?id=1565

7. Web 2.0 expected growth: but will grow

8. Web 2.0 - Free

9. “History suggest that
open standards will once
again trump “walled
gardens” on the internet”
The Economist
22nd-28th 2008 pag. 18

10. The Economist
March 22nd 2008
Page 65

12. Web 2.0 in Healthcare = Health 2.0

14. Healthcare Communities

15. Some data
• 2,5% of US Hospitals use Web2.0 (Facebook,
YouTube, Twitter) to connect users and patients
• 163 Hospitals that use Web 2.0 tools:
• 109 have a YouTube channel
• 73 have Facebook page
• 59 Twitter accounts
• 14 Blogs

17. Patient 1.0: internet
documented
Patient 2.0: interchanges
opinion with other patients
in virtual health platfoms

18. PatientsLikeMe, started in 2004 and now has more than
25.000 users. Patients talk with other patients with similar
problems.

19. How Folks Use Social Tech: Healthcare
Consumers
• American Diabetes Association: Message
American Diabetes Association - Message
Boards
Boards

20. How Folks Use Social Tech:
Healthcare Consumers
• Revolution Health

21. Healthcare Consumers and
Clinicians Collaborate
• SugarStats

22. Ocularis: Doctors 2.0

23. Sermo: Curious business Model
• Sermo

24. The Power of Collective Wisdom
Medting is a web platform that allows physicians to share
medical images and videos and build clinical cases.
Medting is useful for posting and searching cases,
Knowledge database, managing private cases
(telemedicine ) and linking professionals around
specific health topics.
Medting uses SNOMED and is also integrated
with PubMed. Automatic Translation.

26. Google & Microsoft

27. Health Administration 2.0

28. Madrid: taking a leadership

30. Google Health / Microsoft Vault

31. Web 2.0 and Health IT Convergence:

32. Is Healthcare ready…
… to integrate a Medical Record with a PHR?
… to send a patient case to an international second
opinion network?
… to receive a patient that shares experiences with
hundreds of colleagues in a social network?
… to open management information about the
organizations?

33. Challenges / Risks
Global legislation?
• Privacy, security, ethics Web control: HON 2.0
Social Health?
Health Tourism
Personal Health
Record

34. _________________________________
Miguel Cabrer
eHealth Advisor
Member of HIMSS EMEA Governing Council
Member of IMIA Web 2.0 taskforce workgroup
_________________________________
mcg@ircconsulting.eu