Digital Marketing
“Business has only two functions – marketing and
innovation.”

KEYPOINTS:-
What is Digital Marketing?
Types Of Digital Marketing.
Benefits of Digital Marketing.
Tools of Digital Marketing.

What is Digital Marketing?
Digital marketing involves all marketing efforts that use an
internet or the electronic device. Businesses influence
digital channels such SEO, social media, e-mail, and many
other websites to connect with current and approaching
customers.

Types Of Digital Marketing:-
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media marketing (SMM)
• Content marketing
• Email marketing
• Influencer marketing
• Mobile marketing
• Affiliate marketing
• Viral marketing

Search engine optimization (SEO)
Search engine optimization (SEO)
is probably the first thing that
comes to mind when public think
about different types of digital
marketing. Online businesses
basically live at the mercy of
Google, Yahoo,Bing , and other
search engines. If you are working
on SEO then you can attract
significant organic traffic to a
website. The goal of SEO is to
optimize the content in such a way
that makes it appear among the first
results on a search engine results
page.
Probably the hardest thing about
SEO is to constantly follow the
changes of search engine
algorithms and update your strategy
and methods accordingly. SEO is
necessary for any website, as these
days every business enhances their
content for search engines.
Therefore without SEO, it’s
basically impossible to stay
competitive in a market.

Search engine marketing (SEM)
SEO is not the only way to rise received traffic from search
engines. Search engine marketing makes it possible to advertise a
product in search engines and make it appear on the paid search
results. Search engines usually display paid results above organic
results on SERP.
Actually, search engine marketing is a effective method, as search
engines only show your ad to the audience you want to target. In
most cases, you need to pay for SEM results according to the pay-
per-click (PPC) advertising model, meaning when someone
clicks your ad charged them.

Social media marketing (SMM)
It is also one of the most important types of digital marketing you
need to focus on—especially if you want to promote a Business to
Customer business. Social media is not a marketing channel but also a
way for people to keep in touch with their family and friends, get the
latest news. There are social media platforms you can choose from,
such as Facebook, Twitter, Instagram, and many others. You need to
find the ones that are relevant to the target and promote the business
there.
social media platform offers different solutions for paid advertising.
Paid Twitter and Facebook ads and influencer marketing are among the
most popular methods of social media marketing.

Content Marketing
Content marketing is a type of digital marketing you can use to
promote a business online. Content marketing is an indirect way
of marketing, to publish content that the audience finds naturally
while browsing the web. The main goal of content marketing is to
make people interact with the content by reading, sharing, and
commenting on it.
Gaining the trust of customers is one of the most important long-
term goals of digital marketing. You can publish content either in
the form of blog, white papers, reports.

Email marketing
Email marketing connect you with customers within their own
mailboxes. Although email marketing is one of the oldest types of
digital marketing, it’s still very successful. It’s an excellent way to
increase brand loyalty and upsell to existing customers. The
number of emails sent and received per day by businesses is still
growing.
There are many different ways you can reach out to customers
through email marketing. If you promote a business, event
invitations are also an excellent way to involve the local audience.
By creating newsletter, you can send them confirmation emails,
thank-you emails, and email notifications about product updates.

Influencer marketing
Influencer marketing is a type of marketing that focuses on using
key leaders to drive your brand’s message to the bigger market.
Rather than marketing directly to a large group of audience, you
instead hire, encourage or pay influencers to get out the word for
you.
Influencer marketing often goes with two other forms of
marketing: content marketing and social-media marketing. Many
influencer promotions also carry a content element in which
either they create the content themselves or you create content
for the influencers.

Mobile marketing
People use their mobile all the time, so these days mobile
marketing is also among the most important types of digital
marketing. This is especially true if your target viewers is the
younger generation. In fact, you have many options to reach your
prospects through their smartphones.
Further sending text messages to subscribers, you can engage an
audience by providing them with free mobile apps for Android
and iOS devices. Your app can also perform some actions that
increase visibility.

Affiliate marketing
Affiliate marketing makes it possible to decrease your marketing
workload by outsourcing it to external service providers. With
affiliate marketing, you only pay for changes, after your affiliate
closed a deal and the customer purchased the product. Affiliate
marketers do all the related marketing activities like banner
placements to landing pages. Probably the best thing about
affiliate marketing is that it has no upfront cost and you can
decide on the terms and rates you pay to the affiliates.

Viral marketing
Viral marketing will use of all different types of digital
marketing. The essence of viral marketing is to create a post,
video, meme, or short-form content type that spreads across the
web like a virus. To make a successful viral marketing, you need
to promote the same content across multiple channels such as
Facebook, Twitter, You-tube, blog posts,over a short period of
time.

Benefits of Digital Marketing.
(1) Strategize with The Valuable Data and Analytics
With digital marketing, you can have an idea of the exact number
of people who have viewed your website’s homepage in real time.
(2) Content Performance and Lead Generation
Through digital marketing, you can measure exactly how many
people viewed your marketing content. Thereafter, you can
collect the contact details of those who download it by using
forms.

(3) Improved Conversion Rates
You need to do is just make your marketing strategy an engaging one.
Through digital marketing, you can reach out to your customers at any time.
Just send an email and let them make a purchase and learn more about your
organization. Which would eventually bring an increase in conversion rates.
(4) More Cost Effective Than Traditional Marketing
This has the potential to replace costly advertising channels such as television,
radio and the pages.
With email marketing automation, you can boost your leads. Thus, it will allow
you to pre-load content and schedule it for sending out the content at key times.

(5) Compete with Large Corporations
The importance of digital marketing also lies in the fact that it lets you compete head to head
with big brands and large corporations.
From a small vendor to a large powerhouse, digital marketing offers an affordable and
effective marketing statics.
(6) Earn People’s Trust and Build Brand Reputation
The more reliable these social signals are, the higher the trust rate it can generate from
targeted audiences.
People would trust information about a particular brand if the data comes from people they
know. And once you meet their expectations, your brand reputation will go viral. Eventually,
it will open new doors of opportunities for reaching bigger markets.

(7) Ensure Online Business Survival
Many people may come and go, but a targeted few will actually make a
purchase. If you can target the right kind of people who are going to be your
potential customers, the best results will surely come.By implementing smart
tactics, like blogging and social media, you can communicate with the target
audience. It will help you gain valuable feedback and insights. With these, you
can strategize and ensure the survival of your business.
(8) Improve Your Outreach
Since digital marketing takes place online, it is accessible to the global viewers.

(9) Real Time Results
Unlike traditional methods, you can see in real time what’s working and
what’s not for your online business.
(10) Higher Revenues
That higher conversion rates can be generated by effective digital marketing
techniques. Hence, it will deliver loads of profitable benefits for your
business in terms of better and higher revenues.

(11) Know All About Your Competitors
When you are engaging in digital marketing, you can ask the experts to look
into your competitor’s online strategies. It will help you to capitalize on any
possible opportunities in no time. You can see what they are doing to gain an
upper hand and reach more consumers.
Thus, you can figure out marketing opportunities and gain a strong
competitive advantage.

Tools of Digital Marketing.
Classified adverts
Classified ads can direct people to a specific website or webpage (the word
exists as one or two words in web page.They can also attract people who seek
further information.
Marketing Tools
You need to determine which marketing tools you need. They should help
boost sales.In the world of Internet marketing, social media is a marketing tool
where you try to develop an interactive online relationship with consumers.

Media monitoring tools
These marketing tools scan the web and inform you of conversations that are
relevant to your company, product, or brand. These tools scan, for example,
social media sites, forums, blogs, and videos.
Customer loyalty programs
Customer loyalty refers to the likelihood that existing customers keep coming
back. In other words, how frequently customers come back for more again
and again. It differs from brand loyalty.
Automation
Automation tools are marketing tools that save a lot of time. Marketers can
save time wasted doing those daily tasks like saving files and emails to
spreadsheets.

Social media
In the world of Internet marketing, social media is a marketing tool where you
try to develop an interactive online relationship with consumers.
Surveys
Surveys are useful for determining which products to create and also for
improving or upgrading existing goods.
A survey can ask a representative sample of consumers what they like about
your and your competitors’ products.