Innovation & Collaboration
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This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.
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Innovation & Collaboration
- 1. INNOVATION & COLLABORATION POP 535: DIGITAL PRODUCT CREATION 02/19/2011 @SANEEL
- 2. INNOVATORS LOVE USING QUOTES (so I thought I’d embrace the cliche to set things up)
- 3. T H E B R I E F TALK ABOUT ANYTHING RELATING TO INNOVATION STEVE PECK, digital genius
- 4. D I S C L A I M E R : P A R T O N E THE FIRST ONE FIRED IN BAD TIMES IS THE GUY WITH INNOVATION IN HIS TITLE AD INDUSTRY ADAGE
- 5. D I S C L A I M E R : P A R T T W O
- 6. T H E B E L I E F AT THE INTERSECTION OF COLLABORATION & INNOVATION MAY JUST LIE THE FUTURE OF AD AGENCIES WISHFUL THINKING
- 7. T H E D E F I N I T I O N in•no•va•tion noun the introduction of something new. Merriam-Webster
- 8. T H E R E A S O N THE FUTURE COMES FROM THE SLIME RISHAD TOBACCOWALA, Chief Innovation Officer, VivaKi
- 9. T H E C H A L L E N G E SOMETHING NEW IS REALLY HARD ANY ORGANIZATIONAL LEADER THINKING ABOUT INNOVATION
- 10. T H E O P P O R T U N I T Y NEW IS EASY FOR THOSE OUTSIDE YOUR COMPANY (that’s where collaboration comes in)
- 13. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT
- 14. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA STORM MY STARBUCKS DIGG IDEA CONNECT + DEVELOP
- 15. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK STORM MY PORTAL STARBUCKS GROUPON KICK- DIGG IDEA STARTER CONNECT PEPSI + REFRESH DEVELOP
- 16. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
- 17. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
- 18. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
- 19. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION LEGO WHERE CUUSOO LOCAL AGENCIES MOTORS WORD- ARE PRESS DEW- FOCUSED MOCRACY
- 20. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION WHERE THE WHERE BIGGER AGENCIES AGENCY ARE OPPORTUNITY FOCUSED MAY BE
- 21. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION PLATFORM / COMMUNI- COMMUNITY CATION SOLUTIONS SOLUTIONS
- 22. WILL LIKELY D I G I TA L BE THE FIRST PRODUCT FORAY INTO CREATION CO-CREATION AT AGENCIES
- 23. WHY CO-CREATION IS BECOMING INCREASINGLY IMPORTANT TO CLIENTS
- 25. COLLABORATIVE CONSUMPTION IS MAKING PRODUCT SERVICE SYSTEMS A MORE COMMON BUSINESS MODEL (in which consumers demand control)
- 26. SOON THE DIFFICULTY OF CONSUMER OR INDUSTRY RESEARCH WILL OUTWEIGH THE DIFFICULTY OF CO-CREATION
- 27. craigslist CREATING VALUE FROM EARNING CUSTOMER EFFORT WILL BE THE MOST DISRUPTIVE FORCE IN BUSINESS OVER THE NEXT FEW YEARS
- 28. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY
- 29. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY “You don’t want your phone to be an open platform” 2007
- 30. WHY DIGITAL PRODUCT CREATION IS AN APPEALING TYPE OF AGENCY INNOVATION
- 31. AGENCIES ALREADY HAVE PERMISSION TO IDEATE HERE
- 32. DIGITAL PRODUCT CREATION REQUIRES TALENT THAT IS AT ODDS WITH CORPORATE DARRELL WHITELAW, fo un de r M IR CULTURE
- 33. AGENCY REVENUE CAN STILL COME FROM CLIENT MARKETING EXPENSES (unlike core product creation)
- 34. IT’S AN OPPORTUNITY TO SERVE AS A PARTNER INSTEAD OF A VENDOR TO CLIENTS (betacup was going to happen anyway)
- 35. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX
- 36. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX *SEE EARLIER DISCLAIMER ABOUT WISHFUL THINKING
- 37. THANKS (for listening... and fulfilling my pipe dream of the future)