Brand Definitions - L'Oreal

2. Is it a logo, design, symbol?

3. Combination of above all?1 By: Sandesh Ghosal

4. Something Different!!! USP of the Company/Product/Person which makes “Value Selling Proposition”. U & Me are also brands. B – Base R – Reputation A – Achievement N – Noticeable D– Dividends 2

5. PROFILE OF COMPANY 3

6. “L’ORÉAL” “I’m Worth it” 4

7. THE BRAND JOURNEY BEGINS HERE!!! 5

8. Brand Architecture 6

9. 7 CONSUMER PRODUCTS LUXURY PRODUCTS PROFESSIONAL PRODUCTS ACTIVE PRODUCTS Brand Portfolio

10. Brand Promise & Image 8

11. Brand Community & Culture 9

12. Brand Equity 10

13. Brand Loyalty 11

14. Claudia Schiffer, Aishwarya Rai, Sonam Kapoor, Frieda Pinto, Vanessa Williams, Eva Longoria and many more… Brand Ambassadors 12

15. Employer & Corporate Branding 13

16. Brand Genealogy 14

17. Product Brand & Living The Brand 15

18. Swot Analysis 16

19. Recommendation 17

20. ~ THANK YOU ~ 18 Though Beauty lies in the heart, but it does matters to appear on face – I’m Worth it!!!!