2. Quick Survey How many use Facebook (personal vs. business) How many use LinkedIn (personal vs. business) How many use Twitter Disclaimer – this is not a class on how to set up a profile Class structure This presentation can be found on Slideshare Video: Social Media ROI: Socialnomics
3. The World Wide Web Today Apps that facilitate information sharing, interoperability, user-centered design and collaboration on the world wide web Cumulative changes in the way developers and end users use the web Transforming people from content consumers to content producers Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate
12. Social Considerations Current Case Law (copyright, defamation, employment) Social Media Policy (what to include?) Personal Web Presence & Reputation “A reputation that took decades to build can be threatened by a single event”
13. Social Considerations Current Case Law (copyright, defamation, employment) Social Media Policy (what to include?) Personal Web Presence & Reputation Social Media Strategy (Personal vs. Professional)
78. Recommendations Ask the people you know best to endorse you on LinkedIn Manage your recommendations Make recommendations Manage the recommendations you sent
111. Hash tags# and Mentions@ The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
115. Link Twitter with LI & FB? Connect FB updates to Twitter Connect LI updates to Twitter Not sure if you want to connect all your tweets back to FB and LI – TMI!
116. Twitter and Insurance Search Twellow Do a search on Twitter for latest real time tweets
117. Resources for Further Study Social Media Academy SmartBrief on Social Media Mashable Help guides
118. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s TV show
Editor's Notes
Social Media:Highly interactive technology tools Many-to-ManyOnline communitiesFree, easy, funContent producersNew, more efficient way to communicate