39 solutions services

1. 39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions aims at providing a revolutionary thought process that will positively impact the way firms do business and create value. We partner with our clients and work closely with them to create success stories. We believe in winning together: With You. For Success.

2. A sound strategy and a strong brand that enable companies to gain a sustainable competitive advantage Have the skills, network, resources and time to create, implement, sustain, and improve strategies and their brand. A neutral perspective is also able to deliver effectively. WHY US?

3. VALUES & PURPOSE  Pursue Excellence  Encourage initiatives and continuous improvement  Nurture Relationships  Profit and growth, but from work that benefits humanity  Raison d'être - To partner with clients and help them in achieving success. Winning together WHY US?

4. SERVICESWE OFFER Strategy Management Brand Insights Integrated Marketing Communication Market Research Customer Management Employee Engagement Training Solutions

5. SERVICESWE OFFER STRATEGY MANAGEMENT 1. Describe the organization's mission, vision and values 2. Leadership Evaluation & Development Strong and effective leadership is an essential ingredient for the recipe of success. 3. Understand the current and future priorities of targeted customer segments 4. Identify and evaluate alternative strategies 5. Analyze the company's strengths and weaknesses relative to competitors and determine which elements of the value chain the company should make versus buy

6. CASE STUDY TATA MOTORS Tata Motors commissioned a macro projection of the commercial vehicle industry, to deal with the challenge and insulate the company from downturns. Based on their findings they decided to develop a two-cylinder engine with respect to noise levels, power, fuel efficiency and emission norms. The team kept refining the performance and finally by mid-2002 the engine was ready. Even after seven years of its launch and various competitors, Tata Ace has a 78 per cent market share. It is because of this engine . ?

7. CASE STUDY GLOBAL SERVICE FIRM – LEADERSHIP To assist a leading global services firm to fully integrate a number of recently acquired business units. This would enable the overall business strategy to be successfully implemented quickly. Working closely with key client representatives, the company design a blueprint for leadership development across the entire business. Developing and implementing a leadership model linked to a performance management system. Embedded in the activities were core cultural values. The firm was able to keep and grow its key leadership talent it had acquired and effectively manage the changes it faced in both the market and the economy. . ?

8. CASE STUDY SINGAPORE AIRLINES – COMPETATIVE EDGE SIA aims to provide the best product for its passengers, plus the best customer service available. SIA initially needed to carry out an analysis of its operating environment. The traditional business tool for doing this is a SWOT analysis (strengths, weaknesses, opportunities and threats). The strengths and weaknesses are factors internal to the organisation. Most recently SIA has developed some product innovations which gives it further competitive advantage. Developed WISEMEN, a major enhancement of KrisWorld being the first in-flight entertainment system to offer both video and audio on demand. Also the first to provide in-flight surround sound offered by Dolby Headphones. . ?

9. BRAND MANAGEMENT BRAND TOOLS Brand loyalty Brand Awareness Brand Strengths Brand Value

10. CASE STUDY LIFEBUOY – BRAND POSITIONING Developing markets such as India are an important source of growth for Unilever. The company is adopting unique marketing approaches to increase consumption of its products in these regions, positioning itself as an ethical brand that benefits wider society. The positioning is based on the simple insight that ‘visible clean is not actual clean’. Lifebuoy health officers visited 43,000 Indian villages and schools over five years where they used product demonstrations, interactive visuals, competitions and drama workshops to spread the health and hygiene message. The program has reached 110 million rural Indians since it began in 2002. Awareness of germs has increased by 30% and soap use has increased among 79% of parents and among 93% of children in the areas targeted. Soap consumption has increased by 15%. ?

11. IMC – INTEGRATED MARKETING CHANNELS All forms of communications and messages are carefully linked together

12. IMC – INTEGRATED DIGITAL MARKETING -WEBSITE

13. IMC – INTEGRATED DIGITAL MARKETING – DIGITAL ADS

14. IMC – INTEGRATED DM – ORM & CONTENT MANAGEMENT

15. IMC – INTEGRATED DIGITAL MARKETING – SOCIAL MEDIA

18. CASE STUDY NIKE– INTEGRATED MARKETING Nike is a great example of a company that has fully embraced the concept of integrated marketing. Their integrated approach includes traditional advertising (billboard, magazine, and television); sponsoring sporting events and players such as the Super bowl and Tiger Woods; and engaging in online marketing initiatives by allowing consumers to customize their Nike shoes. They also spend a great deal of money in search marketing. Nike's approach allows them to communicate their message consistently across all media outlets; and at the same time share that message at every customer touch point; that is, use Nike products and you will increase your performance regardless of what sport you are involved in. . ?

19. PUBLIC RELATION NEWS PAPER ARTICLES

20. PUBLIC RELATION NEWS PAPER ARTICLES

21. MARKET RESEARCH  SWOT analysis  Information on market size, segments and requirements  Competitors in the market place  Pricing strategies  Potential competitive reactions  Blue Ocean creation

22. CUSTOMER RESEARCH What does your customer think about your product/service?  Is your customer promoting you?  How long the customer stay loyal to your product/service?  What benefits the customer provide? Net Promoter Score

23. EMPLOYEE RESEARCH  Are your employees aware of your company values and goals?  Does your way of appraising your employee seek to improve performance?  Do you measure and track you employees' commitment, engagement and execution?  Employee brand perception

24. TRAINING SOLUTIONS BUSINESS TRAINING Brand Development Business Management Skills Leadership Development Financial Management Risk Management Strategy & Planning Winning culture & People Management

25. THANK YOU