39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories. We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.

1. 39 Solutions is India’s leading strategy and brand insights firm. With proven
expertise and global experience, 39 Solutions aims at providing a revolutionary
thought process that will positively impact the way firms do business and create
value.
We partner with our clients and work closely with them to create success stories.
We believe in winning together: With You. For Success.

2. A sound strategy and a strong brand are tools that enable companies to gain a
sustainable competitive advantage. 39 Solutions was formed because strategy
management and brand insights are both a science and an art.
Firms will not always have the skills, network, resources and time to create, implement,
sustain, and improve strategies and their brand. A neutral perspective is also able to
deliver effectively.
Core values: Core values are the organization’s guiding light. They are incorruptible.
 Pursue Excellence
 Encourage initiatives and continuous improvement
 Nurture Relationships
 Profit and growth, but from work that benefits humanity
Core purpose: Raison d'être - To partner with clients and help them in achieving
success. Winning together
NEED FOR EXISTENCE

3. OUR TEAM
FOUNDER & MD, 39 solutions
Mr. Basesh Gala, FRM, CFA
MBA in Strategy and Financial Risk Management
(Gold Medalist) from Fisher College of Business
Mr. Geoffrey M. Kistruck, PhD
Cintas Chair of Entrepreneurship, Miami University
Ron Binns Chair in Entrepreneurship,
Schulich School of Business, New York University.
Ms. Nancy Dadas, MBA, Fisher College of Business
Marketing Associate at Nestlé, USA
Ex- Business Analyst, Deloitte Consulting
Ex- Account Executive, Brokaw Inc

4. OUR TEAM
Mr. Marc Ankerman
Professor at Fisher College OSU,
Principal of Case-Chosen Candidates LLC,
President of Ankerman Training Solutions
Ms. Cecilia Shiroma
Product Manager, Citi Bank
Associate Scientist - Innovation PR&D,
Research Assistant, The Ohio State University
Ms. Michelle Choi
Manager, eBusiness Strategy at Thermo Fisher
Scientific, Sr. Associate, Graduate Leadership
Development Program, Thermo Fisher Scientific
Research Assistant, University of Texas

5. OUR SERVICES
STRATEGIC
MANAGEMENT
• We help clients with their vision, mission and goals. We assist in creating
actionable strategies that result in sustainable competitive edge.
RESEARCH &
ANALYTICS
• We strive to produce research that is not only accurate and timely but also
insightful, informed and thought provoking. We specialize in employee,
customer and market research.
BRAND
INSIGHTS
• We assist clients in forming an integrated marketing roadmap. We also
evaluate and quantify brand strength and create solutions to continuously
leverage and improve brand impact.
INVESTMENT
SOLUTIONS
• We identify investment opportunities for individuals, groups and firms that
are most likely to reward returns at optimal risk level.

6. VIJAY- BLISS
Vijay Laxmi Bliss is the coming together of luxury
and convenience. It is the perfect home that allows
you to enjoy every facet of life.
Number of Apartments: 66

7. LOCATION ANALYSIS REPORT
It evaluates the potential opportunity for a specific site and forecast of sales potential.
 Airport: 10 Mins. drive from International Airport.
 Railway: 3 Mins. walking distance from Jogeshwari
 Railway: 10 Mins. walking distance from Andheri
 Railway: 10 Mins. walking distance from Goregaon
 Metro Station: 2 kms distance from JVLR
 Bus Depot: Walkable distance from Majas Best Bus depot
 Petrol Pump: 500 mtrs.
 Hospital: 10 Mins. Drive from Seven Hills Hospital ,Holi Spirit.
 Shopping Mall : 5 Mins drive from Oberoi Mall
 Exhibition Centre: Walkable distance.
 Jogeshwari Vikroli Link Road: 500 mtrs.
 Western Express Highway: 500 mtrs.
 Schools: Canocca, St. Xavier’s, Holy Family, Arnold High School, Ryan International
 College: Tolani college

8. LOCATION ANALYSIS REPORT

9. COMPETATIVE ANALYSIS REPORT

10. USP OF PROJECT
The factor or consideration presented by a seller as the reason that project is
different from and better than that of the competition.
 Only developer who provides 1 and 1.5 BHK in the surrounding area
 Quality property
 Lowest base rate
 Minimum Loading
 Lowest car parking charges
 French windows
 Anti-skid designer vitrified tiles in the washrooms
 Granite kitchen platform
 Piped gas fitting, both in kitchen and bathrooms for geysers
 High tech fire-fighting system

11. MARKETING MIX

12. SEGMANTATION
Segment Affordability
Theme:
Independence
Power workers
Pride & Happiness
Convenience - Work Life Balance

13. CUSTOMER PROFILING

14. STRATEGY
 Buzz creation
 Local impact
 Continuous hammering - with POC and price increase
Testing:
 First try
 Cost per call, walking and conversion
 ROI

15. MARKETING BUDGETING
Sale Area 63030 Sq. ft
Price consideration 12500
Total Sale Rs. 787,875,000.00
Marketing Budge 10%
Marketing Budget Rs. 78,787,500.00

16. BUDGET DISTRIBUTION
Percentage of Sale Year 1 Year 2 Year 3
Marketing Budget 45% 30% 25%
Sale pace 35% 25% 40%

17. INVESTOR ACTIVITY
Past Network
Local Subject matter experts
Broker network
Discount: 10%
Forecasting Year 1, Year 2, Year 3
15%, 0%, 0%

18. REFERRAL PROGRAM
Referral program:
Existing customers preference
Referral incentive
Discount: 5%
Forecasting: upto 5 flats

19. BROKER ACTIVATION
Referral incentive
Preliminary forecasting: upto 5 flats
Discount: 5%
Slab based incentive start with 2% - 5%
Forecasting Year 1, Year 2, Year 3
10%, 5%, 10%

20. CORPORATE TIE-UPS
Identify corporate houses
Discount: 10%
Forecasting Year 1, Year 2, Year 3
0%, 0%, 5%

21. CORPORATE BUZZ
Events
Leaflets
Brochures
Forecasting Year 1, Year 2, Year 3
3%, 0%, 3%

22. TRADITIONAL MEDIA
Mumbai Mirror
Engagement
Mint
Costing 30 – 5o lac initially

23. EVENTS & EXHIBITION
Times of India
Hindustan times
MCHI
Key channels:
Low cost
visibility
branding
Costing 2 – 5 lac initially

24. RADIO
Target:
Capture travelling
office goers
Costing: As per requirement

25. PUBLIC RELATION
Target:
To create buzz in media
Build trust
Branding
Corporate branding
Costing: As per requirement

26. HOARDINGS
Target:
Visibility
Branding
Target flyers
Airport
Costing: As per requirement

27. OFFLINE ASSOCIATION
Target:
All banks and their portals
festivals local events
Costing: As per requirement

28. ONLINE ASSOCIATION
Target:
99 acres
Magic bricks
Common floor
Festivals local events
Costing: As per requirement

29. ONLINE BROKING
Target:
India Homes
Prop Tiger
All check deals
Costing: As per requirement

30. ORM & Content management
Target:
Branding
Engagement
Costing: As per requirement

31. Website Development
Dedicated for information
and professionalism
Costing: As per requirement

32. Adwords & PPC
Target:
Sale oriented
Traffic creation
Costing: As per requirement

33. Social Media
Target:
Facebook
Twitter
Youtube
Engagement & Brand
Costing: As per requirement

34. THANK YOU
Email : info@39solutions.com, Telephone : 022 238 56831
Address : 39 Solutions, Ground Floor, Pitru chhaya building, 6 Sleater road,
1st cross lane, Grant Road (W), Mumbai- 400 007