Setting goals and targets for your business and measuring them is key to effective social media marketing. Here are 5 social media goals you can set for your business and metrics you can use to track results for each of these goals. Read the full article: https://www.startupcafedigital.com/social-media-goals/

1. 5 SOCIAL MEDIA GOALS
TO SET FOR YOUR BUSINESS
DRIVE TRAFFIC TO YOUR WEBSITE
INCREASE BRAND AWARENESS
CUSTOMER SERVICE
GENERATE LEADS
SOCIAL LISTENING
RECOMMENDED ANALYTICS TOOLS
WWW.STARTUPCAFEDIGITAL.COM
Metrics to Track
Google Analytics, Buffer,
Hootsuite, Facebook Insights
Follower count
Reach of your social media posts
Engagement (likes, shares, RTs, etc.)
Metrics to Track
Traffic from social media
Bounce rate of social media traffic
Clicks on your social media posts
Number of support questions
Average Response Time
Metrics to Track
Downloads of your gated content
Clicks on lead-gen social media posts
Conversions of leads from social media
Metrics to Track
Customer conversations
Suggestions from social media &
improvements based on them
Metrics to Track
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