Product Quality Management

1. BRAINSTORMING AND DELPHI
AND NOMINAL GROUP
TECHNIQUE
TO PROF:DHRUTI

2. BRAIN STORMING TECHNIQUE
Brainstorming is a group creativity
technique designed to generate a
large number of ideas for the solution
to a problem.
The method was first popularized in
the late 1930s by Alex Faickney
Osborn.

3. RULES…
 Focus on quantity
 No criticism
 Unusual ideas are welcome
 Combine and improve ideas

4. SIX STAGES OF BRAIN STORMING
 StatingThe Problem
 Restating Problems
 Select a Basic Restatement
 Warm Up
 Idea Generation
 Wildest Idea

5. ADVANTAGES……..
 Increases creativity
 Encourages togetherness.
 Allows divergent thinking processes.
 Helps in problem solving

6. SOME DISADVANTAGES……
 Clash of ideas.
 Lack of knowledge about
brainstorming process can lead to
disaster.

7. Case Study :- Make My Trip
 “Gold mi ne “ a Brainstorming session was
conducted with objective of adding a new line of
business or new idea to existing process
 Result :- Special deals section added to the
company website for stock clearance
 Bharti Airtel :- Spark Plug
 Maruti Suzuki’s marketing department
brainstorming session

8. DYSONS PVT LTD
 DYSONS PVT LTD is a company
situated at (Tokyo) in JAPAN
 It is a marketing company that
markets the various products in
Japan
 For boosting the sales of eco friendly
products, company uses
BRAINSTORMING METHOD.

9. SUCCESS STORY
 The company first arrange the meeting with 4-8
people
 Discussing the marketing problem faced by the
company
 Asking the people to give there view point
 Selecting the best view points by the leader
 Setting in the group and showing the best
selected view points and inviting ideas on eco
friendly products

10. CONTINUE
 In a final stage the company selected the
best idea for marketing of the eco friendly
products
 They boost the sale by using this technique

11. UNDERSTANDING
 We understand that the company uses
brainstorming technique to increase the sale
and raise there profits

12. NOMINAL GROUP TECHNOQUES
 Nominal group technique is a methodology
of group discussion which helps in prioritizing
issues and projects them in a way that
achieves consensus.

13. The Nominal Group Technique
A small group of 4-5 people gathers around a table. Leader
identifies judgment issue and gives participants procedural
instructions.
Participants write down all ideas that occur to them, keeping
their lists private at this point. Creativity is encouraged during
this phase.
Leader asks each participant to present ideas and writes them
on a blackboard or flipchart, continuing until all ideas have been
recorded.
Participants discuss each other’s ideas, clarifying, expanding,
and evaluating them as a group.
Participants rank ideas privately in their own personal order and
preference.
The idea that ranks highest among the participants is adopted
as the group’s judgment.

14. ADVANTAGES
 Facilitate a meeting and identify the
major strengths of a program.
 Motivate the employee to complete a
task, reaching consensus on the problem
solution.
 Opportunities for equal participation of
group members

15. DISADVANTAGES
 Opinions may not converge in the voting
process.
 Cross-fertilization of idea may be constrained
and the
 Process may appear to be too mechanical.

16. RAKUTAN GLOBAL COMPANY
 RAKUTAN is a global advertisement
company that under take advertising activity
in china
 It is located in (sanghai) china
 Advertising of air-lounge
 It is a leading advertising company
 This company uses NGT techniques for
advertising.

17. SUCCESS STORY
 The company first divided people into small
groups of 5-6 people and said them to sit
around a table
 The company ask them an open ended
question, what are some modern ways
through which we could advertise??
 A company collected the ideas by sharing
them round the robbin fashion all are
recorded in key term on a flip chart

18. CONTINUE
 Company took voting for the best ones
 Shared the votes with in the group and
tabulated a report showing the solution
 Presentation made for the solution

19. UNDERSTANDING
• We understand that the company uses NGT
technique for there advertisement the
company became successful after using NGT
technique

20. DELPHI TECHNIQUES
 Delphi techniques is a method of pooling
large numbers of export judgments ,through
a series of increasingly refined questionnaires
i.e. gathering the judgments of experts foe
use in decision making.

21. The Delphi Technique
Leader identifies judgment issues and develops questionnaire.
Prospective participants are identified and asked to cooperate.
Leaders send questionnaire to willing participants, who record
their judgments and recommendations and return the
questionnaire.
Leaders compiles summaries and reproduces participants’
responses.
Leader sends the compiled list of judgment to all participants.
Participants comment on each other’s ideas and propose a final
judgment.
Leader looks
for consensus
Leader accepts consensus judgment as group’s choice.

22. ADVANTAGES
 No face to face conversation
 Helps keep direct attention
 Allows Maximum participation

23. DIS-ADVANTAGES
 Selected Group
 More time-consuming
 Written skills
 Requires adequate time

24. KOREAN IT PVT LTD
 Korean it pvt ltd is web based marketing
company that does marketing of underwater
camera over internet
 It is situated in north korea.
 This company uses Delphi method for
marketing of underwater camera

25. SUCCESS STORY
 The company called some experts for giving
there ideas on the problem
 Company tabulated the ideas an shown them
to the group but not gave the name who has
given the idea
 The company selected the most favored idea
 Now again it was re tabulated and shown to
the group

26. CONTINUE
 The company taken votes for alternatives
there desire ability and feasibility of the idea
 Voting was also done on arguments there
importance and validity
 Finally the best idea was selected as a
solution
 By selecting the Delphi method the company
became one of the leader company in korea
in terms of web marketing

27. UNDERSTANDING
 We understand that the company uses NGT
technique for there advertisement the
company became successful after using NGT
technique

28. BIOBILOGRAPHY
 Eto, Hajime:The suitability of technology
forecasting/ foresight methods for decision
 systems and strategy. A Japanese view, in:
Technological Forecasting and Social
 Change, no. 70 (2003) pp. 231-249.
 Cuhls, K. and Kuwahara,T. (1994): Outlook for
Japanese and German Future
 Technology. ComparingTechnolology Forecast
Surveys, Heidelberg: Physica
 (Technology, Innovation, and Policy 1).

29. GROUP MEMBERS
 SOHAM CHAUDHARI 3005
 SAGAR DARJI 3007
 PRADIP DUBAY 3012
 SANSHIT GANGAR 3013
 YASH JAIN 3016
 RAHUL KAKU 3020
 SANJAY METHA 3026
 PRIYANSHU SHAH 3038

30. THAKINGYOU