A business idea generated while in Antler, Singapore, 2020. Flyer is just a starting problem. Can we disrupt advertising and make it consumer-first? Give consumers data privacy, and paid consumers for their attention.
5. Ads are littered everywhere
We are at the pinnacle of digital ads -- they are displayed in
websites & apps. Oh, one trend is the rise of ad blockers.
6. What if we can have one app
to contain them all?
8. Consumer-first
• App contains all the digital ads, including traditional flyers
on the street, in letterbox, in conferences
• Permissible marketing -> Consumer to give permissions:
• Location: Home address, work, hangout places.
• How much do I earn? Do I have a car?
• What am I interested in? Am I looking for a new house?
9. • Total user privacy -- Advertiser cannot track at all
• Store interested flyer/ads eg. Promo codes
• High performance marketing
• Only charge once per unique flyer (unlike same ad
across websites)
• Store forever in app for retrieval later
• User can feedback eg. Not interested, using
competitor's
13. • Advertiser: Flyer cost $1 each
• Split 50-50: Give consumer $0.50, we take $0.50
• Consumer:
• Get paid $0.50 just for receiving (and reading)
• Get paid more for taking action eg. download an app,
click to website
• Get paid $0.10 for distributing
• Withdraw as cash when hit $20