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Building Business
Genius Leadership
     By Sam Witteveen
Sam Witteveen
- I’m not a Traditional HR Person

- Own 3 Companies

- 1/3 time is Consulting, Training and Coaching

- Angel Investing

- Learning Languages is my Hobby
Steve Jobs
CEO of the Decade
A Dollar Invested in Apple
A Dollar Invested in Apple
Ipod - Iphone - Ipad
Apple Retail
Itunes
Apps Store
He’s a Business Genius
He’s a Business Genius
Who are
the Business Geniuses?
Who are
       the Business Geniuses?
•   Richard Branson   •   Sergey Brin

•   Bill Gates        •   Larry Page

•   Jack Ma           •   Anita Roddick

•   Akio Morita       •   Jack Welch

•   David Geffen      •   Rupert Murdoch

•   Steve Jobs        •   Sam Walton
Less Known
Business Geniuses?
Less Known
           Business Geniuses?
•   Felix Dennis     •   Eric Schmidt

•   Wang Chuan-Fu    •   Bill Heinecke

•   Mark Cuban       •   Mary Kay Ash

•   Michael Dell     •   Martha Stewart

•   Jeff Bezos       •   Meg Whitman

•   Carlos Ghosn     •   Oprah
What is a
Business Genius
    Leader?
Definition:
  “A Business Genius is someone who
thinks, creates, executes and leads at a
   far higher level than others in their
industry, enabling them to get massive
  results.They raise the standards and
    expectations in their industry and
  change the way the game is played.”
Entrepreneurial
Results Driven
Defying Industry Norms
Thinking Different
Mental/Emotional
   Flexibility
People Focused
Business Genius Biz Strategies
Business Genius Biz Strategies



           Business
Business Genius Biz Strategies


           t
        uc
       od
      Pr

               Business
Business Genius Biz Strategies


           t
        uc
       od
      Pr

               Business


             Customer
Business Genius Biz Strategies




                     Di
                        st ym
                          Pa
                          rib en
           t
        uc




                             ut t
       od




                               ion
      Pr

               Business




                                   /
             Customer
39 Business Strategies
      - Product Creation
   - Distribution Strategies
      - The Toll Booth
    - Marketing Strategies
     - Parasite Marketing
Business Genius Skill Set
Business Genius Skill Set



        Biz Genius
Business Genius Skill Set



           lls
          ki
           S
        ng
     ki
           Biz Genius
    in
   Th
Business Genius Skill Set



           lls
          ki
           S
        ng
     ki
           Biz Genius
    in
   Th




          People Skills
Business Genius Skill Set




                 Bu
           lls

                  sin
          ki
           S



                      es
        ng




                        sS
     ki




                          tra
           Biz Genius
    in




                             te
   Th




                             gie
                                s
          People Skills
Why is it important
     to have
Business Geniuses?
Change
Rate of Change
Rate of Change
1000 Change Every 1000 years
1500 Change Every 500 years
1800s Change Every 100-150 years
1900 Change Every 100 years
1950 Change Every 60 years
1970 Change Every 30 years
1980 Change Every 20 years
1990 Change Every 10 years
2000 Change Every 6 years
      After 2000.....
Red Shirts
     vs.
Yellow Shirts
Why is Business Genius
 important to HR?
HR Definition
 “ I think building a company is really hard and it
requires your greatest persuasive skills to hire the
   best people you can and keep them at your
 company .... doing the best work of their lives..”
                     - Steve Jobs
HR is the Future!!
Technology
Technology vs.
People Technology
“The goal is to strip away everything that gets in our
employees’ way. We provide a standard package of fringe
 benefits, but on top of that are first-class dining facilities,
       gyms, laundry rooms, massage rooms, haircuts,
 carwashes, dry cleaning, commuting buses – just about
 anything a hardworking employee might want. Let’s face
  it: programmers want to program, they don’t want to do
   their laundry. So we make it easy for them to do both.”
                 Eric Schmidt, CEO Google
People are a Company’s
  Greatest Resource.
The Wrong People
Though Can Also Be Its
  Greatest Weakness
“My main job was developing
  talent. I was a gardener
 providing water and other
nourishment to our top 750
            people.
 Of course, I had to pull out
     some weeds, too.”
         Jack Welch
Business Geniuses
  Are The Best
People Technology
Accelerating Change in
    your company
Change ≠ Progress
Business Geniuses
 Create Progress
 not just change
HR Needs to Become
    Experts of
 Practical Business
    Psychology
Neuro-Action Results Model
Neuro-Action Results Model




          Results
Neuro-Action Results Model




           Results


       Emotional States
Neuro-Action Results Model




        fs
       lie
     Be
             Results


       Emotional States
Neuro-Action Results Model




                   St tio
                     ra
                      Ac
        fs




                        te
       lie




                           gie
     Be




                             ns
                               s
             Results


       Emotional States
Neuro-Action Results Model




                    St tio
                      ra
                       Ac
        fs




                         te
       lie




                            gie
     Be




                              ns
                                s
              Results
        80
          %



       Emotional States
3 Things
HR needs to do:
1. Discover Business
       Genius
2. Training
Business Genius
3. Grow
Business Genius
Discover - Train - Grow
Discover
Always be on the look out
360 Isn’t enough
Not everyone can be a
  Business Genius!
Discover the Bad Ones
The average cost of a
 mis-hire is 15 times
 their annual salary
Sometimes Far Higher Than That!!
Testing
Spotting Them

          - Disagree
        - Questioning
- Propose Alternative Solutions
Attracting Them
    - Challenge
    - Newness
     - Growth
  - Contribution
Training
Practical Business Psychology
It Begins With Mind Set
Neuro-Action Results Model
Neuro-Action Results Model




          Results
Neuro-Action Results Model




           Results


       Emotional States
Neuro-Action Results Model




        fs
       lie
     Be
             Results


       Emotional States
Neuro-Action Results Model




                   St tio
                     ra
                      Ac
        fs




                        te
       lie




                           gie
     Be




                             ns
                               s
             Results


       Emotional States
Neuro-Action Results Model




                    St tio
                      ra
                       Ac
        fs




                         te
       lie




                            gie
     Be




                              ns
                                s
              Results
        80
          %



       Emotional States
Internal / External
Follow Up
Applied + Tested
Growing
Business Genius
Mentoring + Coaching
Real World Experience
Failing
Given Opportunity
“Don't be afraid to
 make a mistake. But
 make sure you don't
make the same mistake
       twice.”
    - Akio Morita
Creating Cultures
Next Steps
What ever level of thinking that got you here, is not going
              to get you to the next level.
                     Albert Einstein
Improve yourself
 1. Become More of a Generalist
2. Look Outside Industry/Country
  3. Learn to Understand People
         4. Test Everything
Building Business Genius
Building Business Genius
www.executivejigsaw.com

sam@samwitteveen.com

      Booth K16

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Hr Summit Biz Genius Presentation

Editor's Notes

  1. Who am I? I’m not a 3 companies 1/4 time consulting & training I’m facinated with what works in the real world
  2. My Presentation is a challenge
  3. On a wet day in San francisco Jan - 2010 - November 1996
  4. $7 - $195
  5. $7 - $195
  6. About 200 stores worldwide - it allowed them define what computers where about
  7. 10 billion downloads Apple 1.2 billion last quarter
  8. 3 billion appz
  9. Definition : A business genius is someone who thinks, creates, executes and leads at a far higher level than others in their industry, enabling them to get massive results.They raise the standards and expectations in their industry and change the way the game is played. They see opportunities better than others. They lead better than others. They harness people and use people better than others.
  10. What does Entrepreneur mean? There are many definitions of that out there Contrary to what people thinking nowadays people of than founders need to be entrepreneurs in companies. risk taking, fast exectuion
  11. We are all in it for the results They aren’t in it for the fame, money
  12. “Why join the Navy when you can be a pirate” -branson Gates licensed ms-dos to IBM rather than selling it. - its also the
  13. They create a vision thats different they have fundamental beliefs that are different. Think out of the box vs. there is no box
  14. Emotion labour - linchpin - Seth Godin
  15. They are HR people they build great teams not nice to people - Ross Perot EDS - take away my money but give me top 50people i’ll get it all back
  16. They look at business differently they leverage these 3 elements better than others in their industry
  17. They look at business differently they leverage these 3 elements better than others in their industry
  18. They look at business differently they leverage these 3 elements better than others in their industry
  19. They look at business differently they leverage these 3 elements better than others in their industry
  20. They look at business differently they leverage these 3 elements better than others in their industry
  21. They look at business differently they leverage these 3 elements better than others in their industry
  22. 39 key biz strats - probably more - but these are different than what most people do
  23. They look at business differently they leverage these 3 elements better than others in their industry
  24. They look at business differently they leverage these 3 elements better than others in their industry
  25. They look at business differently they leverage these 3 elements better than others in their industry
  26. They look at business differently they leverage these 3 elements better than others in their industry
  27. They look at business differently they leverage these 3 elements better than others in their industry
  28. They look at business differently they leverage these 3 elements better than others in their industry
  29. - Simply put You need them to succeed - efficiency vs. effective there are lot of reason but today i want to focus in on one
  30. - you need to define and initiate the change -BGs all harness change for their own benefit - jobs and careers.
  31. First lets
  32. It won’t be long till more HR people become the CEO Outsourcing talent
  33. getting competitive edge Example google previous factories where the main element. Labour could be low skilled now - you need great people
  34. getting competitive edge Example google previous factories where the main element. Labour could be low skilled now - you need great people
  35. getting competitive edge Example google previous factories where the main element. Labour could be low skilled now - you need great people
  36. getting competitive edge Example google previous factories where the main element. Labour could be low skilled now - you need great people
  37. getting competitive edge Example google previous factories where the main element. Labour could be low skilled now - you need great people
  38. Google knows that people are the technology
  39. people are greatest resource they are also it
  40. people are greatest resource they are also it
  41. Change doesnt = progress
  42. Its not change that you want its progress far to many change management miss this and make change for changes sake. real change that is progress comes from people and more so from people who are business geniuses
  43. training
  44. ask people who are our stars who has greatest potential - not a talent pool/ key talent group but a talent stream you gotta get personal -Look externally as well as internally - Discover the bad ones and get rid of them ala Jack Welch
  45. tends to get a simplified and hommogenized feedback
  46. testing under pressure real world / psycho
  47. Its not about money - its about making a difference
  48. modeling based
  49. telecom Malaysia CEO building a program 3 tips get the top people involved formal vs. informal
  50. Mc Donald’s -get the to the front line -you want leaders not managers
  51. Nissan CEO - decision making making experience Good judgemnt comes from bad judgement most play it safe
  52. 1. get aligned get with CEO 2. Get ahead of change - anticipate move first HR GEnius 1. become
  53. Its not about money - its about making a difference