1. IV. best pr activity
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2. Lahore Galaxy Tab Bloggers’ Event
[Bloggers’ event held collaboration with Google and Mobilink to boost Galaxy Tab PR]
Event Summary
□ Date : 31st December 2010
□ Attendees : 12 Bloggers, President of P@SHA, Google, Mobilink and Samsung reps
□ Taking Points:
- Participants were encouraged to update their face book
. Galaxy Tab handed over as a prize who had 67 likes and 51 unique comments
- The event was kept interactive Q&A session
. Samsung, Google and Mobilink spokespersons participated
- President of P@SHA(Pakistan Software Houses Association) attended the event
. Very influential figure in bloggers’ community to endorsed Galaxy Tab
[Event Snapshot] [Online Review] 18 / 25

3. SETK Media Event
SETK held a Media event to present wrap up presentation of 2011 by product
divisions and introduce SETK president to Turkish key press members
Event Summary
□ Date : 9th December 2010
□ Attendees : 27publication attended, Samsung employees
□ Total Coverage : 22 clippings
[10/12, Millyet NP]
[10/12, Vatan NP] [10/12, Sabah, NP]
[Attendees] 18 / 25

4. SELV Samsung Family Gathering
SELV held the 4th quarterly gathering for the Samsung media family members ,
to strengthen up the relationship and to update about Samsung’s ‘10 activities
Event Summary
□ Date : 27th December 2010
□ Attendees : 27 Samsung Family journalists, 2 SOS Village executives (NGO ), Samsung employees
□ Total Coverage : 12 clips
□ Taking Points:
- Provide a natural interaction between journalists and NGO to talk about SELV CSR activities
- Each department representative have gave a substantial information to Journalists with a Q&A session
- Consistent exclusive gathering to increase bonding with journalists and bring up cost efficiency
- SELV president participation raised credibility and loyalty
[Attendees] [CE presentation] [SOS Village Director’s Speech] 18 / 25