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Case study domino's sizzles on MIS

This is a case study from the book Management information Systems by Laudon

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Case study domino's sizzles on MIS

  1. 1. DOMINO’S SIZZLES WITH PIZZA TRACKER 12/30/2013 1
  2. 2. Prepared By Md Samsuddoha Sams Institute of Information Technology University of Dhaka Sams.iitdu@gmail.com 12/30/2013 2
  3. 3. Contents • • • • • • Overview of Case Study History Pizza Business Technology MIS Interactive session (Q&A) 12/30/2013 3
  4. 4. Overview of Case Study • • • • • Home delivery pizza chain Innovation in business TPS-Pizza Tracker Foundation and progress Competitors- Pizza Hut, Papa John’s, Little Caesar • Point of sale system, In 2003 Pulse • Pulse Of evolution • Pizza Hut, Papa John’s also have online ordering system 12/30/2013 4
  5. 5. HISTORY • Founded in 1960 by Tom Monaghan. • Second-largest Pizza chain in the United States. • about 9,000 stores located in all 50 U.S states and franchised stores in 60 countries. • Approximately 180,000 worldwide franchise and corporate team members located in over 70 markets 12/30/2013 5
  6. 6. MARKET STRATEGIES Vision Number 1 in pizza Number 1 in people Mission Sell more pizza, have more fun Goal Customer for life Increase no customer 12/30/2013 6
  7. 7. Why feel to Change • Innovate to their business strategies • Overhauling its in store Transaction processing System • Providing other useful services (e.g Pizza Tracker) • Improving ingredients and freshness • In 2009 , domino’s had $1.5 billion sales and earned $80 million in profit 12/30/2013 7
  8. 8. Technology • • • • • Point-of-sale System Pulse Pulse Evolution Pizza Tracker Online polling System 12/30/2013 8
  9. 9. Point of sale System • Captures purchase and payment data at a physical location • Goods and Services are bought and sold • Computer, automated cash registers, scanners or other digital devices 12/30/2013 9
  10. 10. Pulse • Which improve customer service, reduced mistakes, shorter training times • Pulse performs some functions touch screen interface  maintaining sales figures  Compiling customer information Delivery driver routing system 12/30/2013 10
  11. 11. Pulse Evolution • Use thin-client model • Collect data and send them over the internet • State of the art online ordering system which includes pizza tracker • Allows customers to watch a simulated photographic version • Customize pizza size, sauces and toppings 12/30/2013 11
  12. 12. Pizza Tracker • Displays a horizontal bar that tracks an order’s progress graphically • Available on all online & mobile ordering systems 12/30/2013 12
  13. 13. Pizza Tracker 12/30/2013 13
  14. 14. MIS • Processing Support System – Point-of-sale system • Management information system – Pulse • Decision Support System – Online polling system 12/30/2013 14
  15. 15. Q&A • Question # 1: What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems. 12/30/2013 15
  16. 16. #Answer: systems described in this case are: * Transaction processing system (TPS) * Pizza tracker * Pulse * Pulse evolution (i): Thick client model (ii): Thin client model * Online polling system * Online ordering system 12/30/2013 16
  17. 17. • Inputs: customer orders that describe the type of pizza crust, pizza ingredients and toppings, side orders, and delivery location data • Processes: data updates the system's database. transaction data from the TPS are summarized and presented in reports and analyze data • Outputs: the number of pizza and side orders sold, cost numbers for ingredients, delivery information, customer information 12/30/2013 17
  18. 18. • Question #2: How do these systems help Domino’s improve its business performance? #Answer: • Provides efficient management function • Pulse improved customer service, reduced mistakes, shorter training times • working to cut costs and increase customer satisfaction. 12/30/2013 18
  19. 19. • Question#3: How did the online pizza ordering system improve the process of ordering a Domino's pizza? #Answer: Domino’s rolled out its state-of-the art online ordering system, which includes Pizza Tracker. • allows customers to watch a simulated photographic version • pizza as they customize its size, sauces, and toppings 12/30/2013 19
  20. 20. • The image changes with each change a customer makes • Ordering progress can be viewed by pizza tracker • Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically • In 2010, Domino’s introduced an online polling system to continuously upload information from local stores. 12/30/2013 20
  21. 21. • Question #4: How effective are these systems in giving Domino's a competitive edge? Explain your answer. #Answer: The company's improved business processes are becoming a source of competitive strength. • systems enable the company to innovate and execute its operations more quickly than its rivals • business processes are automated which changes the flow of information and makes it possible for more people to access and share information. 12/30/2013 21
  22. 22. • The technology is also supporting new business models like the online pizza ordering system. • Pizza Hut and Papa John's have online ordering capabilities, they lack the Pizza Tracker technology • almost 20% of all of Domino’s orders, which is up from less than 15% in 2008. 12/30/2013 22
  23. 23. Questions?
  24. 24. THANK YOU 12/30/2013 24

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This is a case study from the book Management information Systems by Laudon

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