The document discusses quotes from business leaders about brands and reputation. Jeff Bezos compares a brand to a person's reputation, saying both are earned through trying to do difficult things well. John McKinley says positioning a brand and regaining trust should be priorities to guide decisions. Warren Buffett states a premium brand needs to deliver something special or it won't attract customers.

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A brand for a company is like a reputation
for a person. You earn reputation by trying
to do hard things well.
- Jeff Bezos
Positioning the brand and regaining trust
are all smart things for us to do and those
are the litmus tests for any decisions we make.
- John McKinley
Your premium brand had better
be delivering something special,
or it’s not going to get the business.
- Warren Buffett
A brand is a living entity - and it is enriched
or undermined cumulatively over time,
the product of a thousand small gestures.
- Michael Eisner, CEO Disney
Your brand is created out of customer
contact and the experience your customers
have of you.
- Stelios Haji-Ioannou, Chairman, EasyGroup
Products are made in the factory,
but brands are created in the mind.
- Walter Landor
A business has to be involving, it has to be fun,
and it has to exercise your creative instincts.
- Richard Branson

4. THE
WHY OF IT ALL

5. 8 thoughts. 012.010