Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
1. Branding 2.0 & Social Media Sampad Kr Swain Email : sampad.s@gmail.com http://managementchords.blogspot.com
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5. “ In many organizations, the corporate marketing function has lost budget, head count, influence, and confidence, resulting in strategic consequences than run deeper than many managers may realize.” Source: The Decline and Dispersion of Marketing Competence. 2006 MIT Sloan Management Review Status of Marketing Management http://managementchords.blogspot.com
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8. The “ Traditional Marketing” model is being challenged, and (CMOs) can foresee a day when it will no longer work. McKinsey Quarterly, 2005, Number 2 http://managementchords.blogspot.com
9. State of the Web World http://managementchords.blogspot.com
16. Social Media Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as Blogs, message, boards, podcasts, wikis, and vlogs to allow users to interact. Source: Wikipedia http://managementchords.blogspot.com
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19. Widget Marketing Cool plug-n-play things for your sidebar http://managementchords.blogspot.com
20. Mashup Example of Google Maps mashup on MySpace account. http://managementchords.blogspot.com
21. Old 4P’s Paradigm 4Ps Value Creator Customer http://managementchords.blogspot.com
22. New Paradigm 4Ps Value Innovator Customer Product Brand http://managementchords.blogspot.com
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25. So what should we do about it..?? http://managementchords.blogspot.com STOP CALLING ME A CONSUMER. I AM A PERSON
26. The power has shifted…!!! Anytime - Any Place - Any Way http://managementchords.blogspot.com
28. We are in Attention Economy… http://managementchords.blogspot.com
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30. Rule 1. Brand as story-tellers… http://managementchords.blogspot.com In a million channel world, brands whose consumers tell the best stories, win
31. Rule 2. Let them “Talk” about you… http://managementchords.blogspot.com If you want them to talk about you, make them.. LOVE HATE YET NEVER LEAVE THEM INDIFFERENT YOU Brands people talk about make “Meaning Beyond Money”
32. Rule no 3. Create Empathy, Understanding & Openness. Investigating (3rd party research, reports, etc.) Talking + Walking With People (ethnography, observation, etc.) Sharing What We Know (connectivity, shared experiences + knowledge) Learning By Doing (experimentation, usage, adoption) http://managementchords.blogspot.com 1 2 3 4
33. Rule 4. Use different medium to touch your customers http://managementchords.blogspot.com
34. Business as an Ecosystem http://managementchords.blogspot.com GROW WITH YOUR CUSTOMERS