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It’s About a New Dimension Branding 2.0 & Social Media

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It’s About a New Dimension It’s not about a cheaper product or your idea. Try to change customer behavior. It’s not about better coffee – it’s about the place I am not looking for a ¼” drill machine – I need to make a hole It’s not about the hog, it’s about a lifestyle It’s not about the sound – it’s about how it makes me feel It’s about your choices, places, and time It’s about my space It’s about my video It’s about my opinion It’s about the experience Examples Apple, Starbucks, JetBlue, MySpace, Harley-Davidson, Tivo. Product Innovation Marketing Innovation http://managementchords.blogspot.com

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