This document discusses personal branding strategies for entrepreneurs. It recommends being authentic and transparent in sharing your personal story to connect with others. It also suggests taking a stand on issues to generate discussion, aligning your personal and startup brands philosophically, engaging in two-way social media conversations rather than just broadcasting messages, viewing online relationships as a way to meet in person, and using your personal brand to help build your business brand.
3. You are the brand Personal Branding The first media angle – is you the entrepreneur.
4. You are the brand Personal Branding People want to live vicariously through you. Become part of the brand story. Let people barrack for you.
5. You are the brand Personal Branding The trick is to open yourself up, be authentic & transparent.
6. You are the brand Personal Branding Tell people more about yourself than intuition tells us to.
7. Building your brand Personal Branding Make the link between you and your brand. Make sure people know the two parts are married.
8. Building your brand Personal Branding Stand for something. Be controversial. It’s OK to have an enemy, create a conversation.
9. Building your brand Personal Branding Make sure there is philosophical alignment between your personal and startup brand.
10. Using Social Media Personal Branding All social media tools are created equal.
11. Using Social Media Personal Branding Social media is a long term investment.
12. Using Social Media Personal Branding Engage in the conversation. Dialogue, not monologue.
13. Using Social Media Personal Branding Your social media output should be viewed as a valuable resource to them.
14. Using Social Media Personal Branding The best social media tools are those you use properly. Choose a couple and invest effort in them.
15. Attend Events Personal Branding Real life catch ups are infinitely more valuable than on line conversation.
16. Attend Events Personal Branding View on line relationships as a starting point for future physical interaction.
17. Attend Events Personal Branding Help others in your community, without any desire for reciprocation
18. Attend Events Personal Branding Choose a few events you like. Invest in them. Take the relationship beyond the event.
19. Equity transfer Personal Branding Cross fertilize brand efforts. Personal brand comes before your business brand. Use you, to build ‘it’.
Editor's Notes
Key Point Summary People are interested in real stories, from real people The first media angle – is you the entrepreneur People want to live vicariously through you. Become part of the brand story / let people barrack for you. The trick is to open yourself up, be unauthentic & transparent Tell people more about yourself than intuition tells us to.
Key Point Summary People are interested in real stories, from real people The first media angle – is you the entrepreneur People want to live vicariously through you. Become part of the brand story / let people barrack for you. The trick is to open yourself up, be unauthentic & transparent Tell people more about yourself than intuition tells us to.
Key Point Summary People are interested in real stories, from real people The first media angle – is you the entrepreneur People want to live vicariously through you. Become part of the brand story / let people barrack for you. The trick is to open yourself up, be unauthentic & transparent Tell people more about yourself than intuition tells us to.
Key Point Summary People are interested in real stories, from real people The first media angle – is you the entrepreneur People want to live vicariously through you. Become part of the brand story / let people barrack for you. The trick is to open yourself up, be unauthentic & transparent Tell people more about yourself than intuition tells us to.
Key Point Summary People are interested in real stories, from real people The first media angle – is you the entrepreneur People want to live vicariously through you. Become part of the brand story / let people barrack for you. The trick is to open yourself up, be unauthentic & transparent Tell people more about yourself than intuition tells us to.
Key Point Summary Be public, put yourself out there to develop your brand Make the link between you and your brand. Make sure people the two parts are married Stand for something. Be controversial, have an enemy, create a conversation Make sure there is philosophical alignment between your personal and startup brand
Key Point Summary Be public, put yourself out there to develop your brand Make the link between you and your brand. Make sure people the two parts are married Stand for something. Be controversial, have an enemy, create a conversation Make sure there is philosophical alignment between your personal and startup brand
Key Point Summary Be public, put yourself out there to develop your brand Make the link between you and your brand. Make sure people the two parts are married Stand for something. Be controversial, have an enemy, create a conversation Make sure there is philosophical alignment between your personal and startup brand
Key Point Summary All social media tools are created equally Engage in the conversation. Dialogue, not monologue. Your social media output should be viewed as a resource Social media is a long term investment. Social media takes little cash, but a lot of time. The best social media tools are those you use properly. Choose a couple and invest effort in them.
Key Point Summary All social media tools are created equally Engage in the conversation. Dialogue, not monologue. Your social media output should be viewed as a resource Social media is a long term investment. Social media takes little cash, but a lot of time. The best social media tools are those you use properly. Choose a couple and invest effort in them.
Key Point Summary All social media tools are created equally Engage in the conversation. Dialogue, not monologue. Your social media output should be viewed as a resource Social media is a long term investment. Social media takes little cash, but a lot of time. The best social media tools are those you use properly. Choose a couple and invest effort in them.
Key Point Summary All social media tools are created equally Engage in the conversation. Dialogue, not monologue. Your social media output should be viewed as a resource Social media is a long term investment. Social media takes little cash, but a lot of time. The best social media tools are those you use properly. Choose a couple and invest effort in them.
Key Point Summary All social media tools are created equally Engage in the conversation. Dialogue, not monologue. Your social media output should be viewed as a resource Social media is a long term investment. Social media takes little cash, but a lot of time. The best social media tools are those you use properly. Choose a couple and invest effort in them.
Key Point Summary Real life catch ups are more valuable than on line View on line relationships as a starting point for future physical interaction Help others in your community, without any desire for reciprocation Choose a few events you like. Invest in them. Take the relationship beyond the event.
Key Point Summary Real life catch ups are more valuable than on line View on line relationships as a starting point for future physical interaction Help others in your community, without any desire for reciprocation Choose a few events you like. Invest in them. Take the relationship beyond the event.
Key Point Summary Real life catch ups are more valuable than on line View on line relationships as a starting point for future physical interaction Help others in your community, without any desire for reciprocation Choose a few events you like. Invest in them. Take the relationship beyond the event.
Key Point Summary Real life catch ups are more valuable than on line View on line relationships as a starting point for future physical interaction Help others in your community, without any desire for reciprocation Choose a few events you like. Invest in them. Take the relationship beyond the event.
Key Point Summary Cross fertilize Personal brand comes before your brand (in most cases) Find the links and promote them
