Every year the paid media platforms launch new and exciting features and 2017 has not disappointed us. This presentation looks at some the latest launches across AdWords, Bing Ads, Facebook, Instagram and Linkedin. Originally presented at #SearchLeeds

1. @SamJaneNoble
SearchLeeds – June 2017
FUTURISTIC PAID MEDIA
STRATEGIES
#SearchLeeds

2. Who remembers what paid
ads used to look like?

3. In 1996 Google launched their search
engine!

4. Two years later in 1998, GoTo.com (Now
Yahoo!) launched their search engine

5. They were the first search engine to launch ads
in their platform

6. In October 2000, we saw the revolutionary
AdWords platform launch

7. Just look how prominent the adverts were on
the top and right hand side of the results!

8. In comparison to 2017, it’s hard to see that the
top listings are even ads.

9. When Facebook came onto the scene in 2004,
‘Flyer’ ads were included from the start

11. Technology has changed a
lot since then

12. You only have to watch the 2017 ‘Google
Marketing Next’ event to see just how much!

13. Keyword-centric
Audiences not just clicks

14. WHAT’S NEW?

15. Google Promoted Places allow local
businesses to stand out within Google Maps

16. PureGym could appear above the competion
in the map listings using this feature.

17. Test, adapt and personalise landing pages
using the new Google Optimize platform

18. Pitman Training would be able to A/B test two
different sign up forms to boost enquiries.

19. Google Attribution integrates with AdWords &
DoubleClick to bid adjust bids using DDA

20. Sofology have lots of touchpoints for a sale;
DDA would allow the right bids at the right time

21. Bing Expanding Image ads can include up to
5 images, each linked to a unique URL

22. Dunelm could use this ad format for generic
searches to direct traffic a relevant page

23. Facebook Local Awareness ads are typically
used to drive footfall into businesses

24. The Stag Company could target males at key
wedding exhibitions to drive brand awareness

25. Brands can us Facebook Collection Ads to
deep link to products shown in the videos

26. Graham & Brown could promote their video &
tag the products shown in the video for the ad

27. Facebook Value-Based Lookalike Audiences
are in closed BETA; these will be amazing!

28. Sky will be able to upload a customer list with
LTV revenue and find new lookalike customers

29. Instagram Promoted Stories are rolling out
slowly with video or slideshow image content

30. Center Parcs can run ads in a story of images
to families located within 60m of a location

31. Instagram Shopping Ads are similar to
Facebooks version but you can tag products

32. JD Sports can tag products in images to open
up the product page directly in Instagram

33. Linkedin Lead Gen ads allow signups without
leaving the Linkedin mobile app browser

34. The Telegraph could target professionals and
encourage them to sign up for an account

35. Linkedin Matched Audiences are their version
of customer match for B2B

36. Honest Coffees can target those who enquired
about their machines but did not purchase

37. WHAT’S COMING?

38. Google Pop Up Map Ads?

39. Google Ads Taking Up More Space?

40. Bing Get A Ride With Uber?

41. Facebook & WhatsApp Adverts?

42. WHAT’S THE FUTURE?

43. Personalised

44. Targeted

45. Paid

46. Thanks
for listening.
@Koozai
Facebook.com/koozaiE-mail: sam.noble@koozai.com
www.koozai.com
Tel: 0330 353 0300