Social media can help grow businesses. Simplify360 is a social media engagement and analytics platform that offers brands a way to track conversations, engage customers, analyze performance, and compare to competitors. It allows monitoring of multiple social channels from one dashboard and provides reports and insights.

1. THE POWER OF
SOCIAL MEDIA
HOW SOCIAL MEDIA CAN HELP
GROW YOUR BUSINESS
© Nexzenpro 2012

2. SOCIAL MEDIA MARKETING IN INDIA
(Findings of the India Social Media Report Edition 2, released by Blogworks
and NMIncite (a Nielsen/McKinsey company) at the India Social Summit 2010,
held in December in New Delhi)
• 40% of organisations in India spend more than 10% of
their marketing and communication budget on digital
40% media
• Within this, 11% are heavy spenders with more than
30% of digital budgets going to social media
90% • 90% of brands and organisations in India have already
engaged in social media initiatives
Nature of brand/organisation's social media engagement programme
Spending on Social Media marketing
is increasing unlike other forms of online
marketing activities. It is estimated that
about 11% of total online advertising was
done on social networking sites in year
2009-10 and is expected to grow to 17% in
year 2010-11
© Nexzenpro 2012

3. REACH OF SOCIAL MEDIA IN INDIA
Profile of Indian Social Media Users
Social Media
reach 60% of
online
audience in
India
The age group 25-35
A survey by the US-based increases its usage of
37% of heavy social
Nielsen Company found social networks around 3
media users in India fall in
that 70% of social media p.m., which suggests that
the age group of 21-30
users in India accessed a working professionals
years (alootechie.com, Most Popular Social Media Sites in India –
social networking site mostly begin to ease out
September 2010) • Facebook – 22.1 million users
every day. at the workplace around
that time (ViziSense) • Orkut – 18.5 million users
• Twitter – 8 million users
• Ibibo – 3.45 million users
Source :ViziSense, July 2010
• According to Telecom Regulatory Authority of India data, there are 83 million Internet users in India in 2010 and more
than 56% of them are on broadband
• Social networks enjoyed 22.49% of Total Page Views of the Indian audience, whereas websites in all categories managed to
get only 3.86% of the total page views (Daily News & Analysis, 29 Nov 2010)
© Nexzenpro 2012

4. USE SOCIAL MEDIA …….
To Build Awareness
• If you are launching a new product/service in the
market, create brand awareness
• If you are re-positioning, create strong word-of-
mouth marketing
• Drive viewers to campaign websites and official
website
To Engage Customers
• Engage with people and create brand awareness
• Re-engage with customers, build loyalty and As a Recruitment As a Direct Sales
differentiate the brand from competitors Agent Vehicle
• Develop a brand character at the heart of advertising
campaign and allow the character to exchange ideas Identify brand An excellent
and thoughts with the consumers influencers and opportunity to target
promote your brand valued customers with
through them specific deals and
As a Customer Service Provider Expand business special offers; targeting
• Respond to all queries received from customers network and seek different customers
opportunities with different deals
• Launch a campaign to offer support and advice to
consumers Recruit online social Create an interactive
• Distribute educational and informational content to leaders and create a platform to express
stand out in the crowd campaign your business goals,
values and offerings
© Nexzenpro 2012

5. Our Tool - SIMPLIFY360
Simplify360 is a web based social media
engagement and analytics platform that
offers a ONE STOP SOLUTION to the social
media needs of a business and lets you
engage with your customers and interpret
your social presence
Nexzenpro with its state of art tool –
Simplify 360, provides an easy to use platform for
tracking and listening to what people are talking
about your brand in social communities.
With Simplify360 you can not only LISTEN to what your
customers are talking about your brand but also ENGAGE
with them!
Simplify360 lets you ANALYSE the social media
presence of your brand by giving you actionable
insights
© Nexzenpro 2012

6. Our Social Media Tool
Brand Management: General Brand Health
TRACK REAL TIME CONVERSATIONS Simplify360 tracking conversation in Twitter for “McDonald”
TRACK keywords and LISTEN to brand mentions to understand how your brand is being talked
about online and act on those insights. You can filter the conversation based on location, time
zone, date, sentiment type, etc.
Once you understand how your product is perceived, you can take informed decisions to
market it better
© Nexzenpro 2012

7. • Get negative feedback about your brand too.
Our Social Media Tool
Brand Management: General Brand Health
DEMOGRAPHIC
Find out EXACT DETAILS about your consumers, audience or target market.
Demographic for Head &
You know which demographic does your consumer belong to and what he
Shoulder tweeters
likes about your product
BRAND INFLUENCER
McDonald in Facebook
Brand Influencers for
SENTIMENTS
Overall sentiment for the
brand McDonald
KNOW who are your brand influencer. ENGAGE with
them as they are a STRONG MEDIUM of word of
mouth for your brand
Get up, close and personal with them if you want to
maximize your social media outreach
Too much negative sentiment might let you want dig
deeper to get the true picture. It’s always better to act than never and try to find out what can be done about it
© Nexzenpro 2012

8. Our Social Media Tool
Brand Management: Competitor Analysis
Use Simplify360 to –
• LISTEN to your competitor’s mention to get an edge
• KNOW what your competitors are up to
• COMPARE how much your brand is doing better or worst than your
competitors
• IDENTIFY what people are talking about your competitors
Once you understand how your brand is doing viz-a-viz your competitor,
you can take informed decisions to market it better
• Leverage the power of social media to formulate strategies on how
to TACKLE competition with your biggest competitors
• Compare the patronage demographics of your brand versus your
competitor and get meaningful INSIGHTS
Simplify360 chart showing the comparison between the popularity of Dove and Pantene
© Nexzenpro 2012

9. Our Social Media Tool
Brand Management: Industry Trend
• TRACK specific keywords to understand how much your
brand is mentioned in the industry
• FIND relevant people and information on industry trend
• KNOW what things are being talked about the industry
• IDENTIFY the top blogs and sites where people usually talk
about your industry
• UNDERSTAND the latest industry trend and get
meaningful insights from people talking online Brand Influencer in Facebook
Simplify360 tracking conversation about the credit card industry
© Nexzenpro 2012

10. Our Social Media Tool
Brand Management: Industry Trend
• TRACK reasons why people
talk negative about certain
industry and take actions
accordingly
Snapshot from Simplify360
showing negative messages
about the fast-food
• TRACK which countries or
regions are talking most
about the industry
• TRACK which age groups
and gender are talking
most about the industry
• Once you understand the
industry trend, you can
take informed decisions
to market your product
better
© Nexzenpro 2012

11. Our Social Media Tool
Page Management: Engagement
With Engagement Dashboard, you can
COMMUNICATE directly with your consumers and
let them know that you care
You can SEND message, follow, re-tweet, mention,
shout or assign and engage with your customers
CREATE
Polls With Simplify360, you can CREATE Social Media
Campaigns with real time click tracing system. Not
URL Tracking only do you get to define the goal for your campaign
but see the progress in terms of visibility and reach
of the campaign created
Email Campaign and
RSS Feeds with
Simplify360
© Nexzenpro 2012

12. Our Social Media Tool
Page Management: Channel Analytics
• Get INSIGHTS into your social media channel like when do
you get maximum visibility, what time of the day do
people tend to click on your links, who are the people
interested in your campaign and what’s their
demographic can help you plan your campaigns better
• Find the interest area of your followers
• COMPARE your channel with your competitors
© Nexzenpro 2012

13. Our Social Media Tool
Page Management: Channel Analytics
HDFC Bank tweets both engagement and Canara Bank tweets only notification with its
notification with its followers in Twitter followers in Twitter
Canara Bank might want to engage with its customers and focus not only on notification
© Nexzenpro 2012

14. Our Social Media Tool
Simplified Reports Simplified Consultation In House Training
• Simplify360 training is
designed to make our users
• We will provide weekly and understand various aspects
monthly updates of how of Simplify360 and how they
your brand is doing, how can use it to better their
you are faring against online presence. The
competitors and industry training is tailor made for
trends • Set up or extend an in house individuals, agencies and
team for listening and business
• We understand that every managing online
business runs differently and conversations • Based on your needs, we
there could be a need for a design a program that would
little more than what you • Provide a platform for benefit you/ your
just see. With our managing online presence organization. The training
customized reports, you can without the overhead of an doesn't stop with one
get to know even finer in house solution program, we provide you
details on how these online on-going training support
conversations are affecting • Suggestive measures on and resources
your brand how to improve your brand
performance
© Nexzenpro 2012

15. Our Social Media Tool
Brand Monitoring
• Creating Reports on the campaign Weekly/Monthly
basics
• Comparing the progress and optimizing the campaign
Reports & Updates
• Tracking the traffic of the website and
comparing with the activities in the Social
Media Space
Monitoring
• After laying out the action plan
according to the social plan chosen,
work will start on executing the plan
with continuous update to clients on
the progress with the work Implementation
• Client’s need would be thoroughly
studied and understood
• Goals and expectations from the
client will be laid down and Understanding Client’s Needs
accordingly will be used to plan
the social media campaign
© Nexzenpro 2012

16. Our Social Media Tool
Page Management
 Engagement
 Top Fan App Brand Monitoring & Sentiment Analysis
 Facebook Campaigns:
Cartoons, Polls, Info-Graphics
 Facebook Apps Social Analytics Dashboard
 Channel Analytics
Schedule Messages and RSS Feed
 Engagement Personalized URL Tracking
 Twitter Campaigns: Cartoons,
Polls, Info-Graphics, etc. Download Data and Reports
 RSS Feed Posting
 Channel Analytics: Weekly
Progress Report
Creating Polls and Sharing
Email Campaigns
 Video Creation
 Video Marketing Team Collaboration and Work Assignment
 Channel Analytics: Weekly
Progress Report Email and Notification
© Nexzenpro 2012

17. Start Using Nexzenpro Today
Or Send a Mail to –
samir@nexzenpro.com
Or call at –
+91- 9810170858
Samir Anand
Sr. Manager – Ad Sales
© Nexzenpro 2012