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CLASSIC BICYCLES   – A Cultural Overview
                    from UK perspective
1930 – 1990                           1990 - Present
  Utility / Commuting Bicycle (with strong,                  Gradual transformation into an recreational bicycle (with
                                                  Use
durable frames, slim tyres of large diameter)                features like lightweight frame, fatter /more comfortable tyres)

                                  24-26 inch    Frame size   20-22 inch

                                     29 inch    Wheel size   28 inch

                           High tensile Steel    Material    Cromoly steel, Aluminium

                    Rod Actuated roller type      Brakes     Cable Actuated caliper pull type




                                                  Gents




                                                  Ladies




                                                                                      Journey of a Classic bicycle
TRADITIONAL DESIGN                versus   CONTEMPORARY DESIGN

Low carbon, High-tensile steel frame            Aluminum alloy or cromoly steel frame
                   Black frame/ fork            Multi-colored frame / fork
               Chromed accessories              Front suspension fork
                 Opaque skirt guard             Clear skirt guard
                      Bottle dynamo             Hub dynamo
     Simple dynamo powered lights               Dynamo lighting with motion-and-darkness detection
      3 speed internally geared hub             Magnetic lights
                                                8 Speed hub gears
                                                Suspension seat-post




                                                                             Journey of a Classic bicycle
DESIGN & VARIANTS

English Roadster
 Ladies Roadster      CLASSIC
   English Racer


        Workcycle
       City Cruiser   HYBRID
 English Loadster




     CLASSIC BICYCLE
CONFIGURATION
                                                                                                                                                        (TRADITIONAL VERSION)


                                                                                                                                                                 Diamond frame
                                                                                                                                                      3 speed Internal hub gears
                                                                                                                                                        Rod actuated Rim Brakes
                                                                                                                                                           Chain wheel - 42 teeth
                                                                                                                                                              Sprocket - 20 teeth
                                                                                                                                                         Designed for flat terrain
                                                                                                                                                           Frame size – 24 Inches
                                                                                                                                                           Wheel size – 28 Inches
                                                                                                                                                                           Basket
                                                                                                                                                                      Mud guard
                                                                                                                                                                       Side stand
                                                                                                                                                      Fully enclosed Chain guard
                                                                                                                                                         Avg. Weight : 23-28 Kgs




 Components are chosen for Strength, durability and safety rather than high performance.

 Handlebar is curved backwards, and positioned higher than the saddle (so that rider can access the controls without having to change the posture)

 Fewer technical advances in materials, design and engineering

 Emphasis on Simplicity & safety                                                                                                                       ENGLISH ROADSTER

 Focus on Functionality @ expense of weight/easy riding (an adequate compromise when used as originally intended, i.e. long distance commuting)
CONFIGURATION
                                                                                                                                            (CONTEMPORARY VERSION)


                                                                                                                                                       Diamond frame
                                                                                                                                                8 speed Shimano Nexus
                                                                                                                                                      (Internal hub gears)
                                                                                                                                            Sturmey-Archer Hub Brakes
                                                                                                                                                Designed for flat terrain
                                                                                                                                                 Frame size – 22 Inches
                                                                                                                                                 Wheel size – 28 Inches
                                                                                                                                            (Schwalbe Marathon 47 mm tyres
                                                                                                                                              with Kevlar anti-puncture layer)
                                                                                                                                                      Heavy duty carrier
                                                                                                                                                  (50 kg payload capacity)
                                                                                                                                                           Mud guards
                                                                                                                                                            Coat Guard
                                                                                                                                                          Centre-stand
                                                                                                                                              Fully enclosed chain case
                                                                                                                                               Avg. Weight : 15-18 Kgs




 Components are chosen for comfort and easy riding

 Handlebar is curved backwards, and positioned higher than the saddle (for a greater riding comfort)

 Incorporates latest technological advancements in materials, design and engineering

 Emphasis on minimalism & safety                                                                                                              ENGLISH ROADSTER

 Focus on Riding comfort over functionality (an adequate compromise when used as originally intended, i.e. leisure/ recreational riding)
KEY FEATURES
         (TRADITIONAL VERSION)

        1. Rod actuated roller brakes

        2. Fully Enclosed Chain cover

        3. Leather saddle & grips

        4. Three speed hub gear system




1   2




            ENGLISH ROADSTER

3   4
KEY FEATURES
         (TRADITIONAL VERSION)


        5. Signature warning bell

        6. Signature fork crown

        7. Signature head crest




    6




            ENGLISH ROADSTER
5   7
KEY FEATURES
         (CONTEMPORARY VERSION)


        1. Signature Lugs & Branding

        2. Signature Head badge

        3. Signature leather saddle
    3
        4. Signature Heritage branding

        5. Signature bell & leather grips




1




    4




             ENGLISH ROADSTER
2   5
CONFIGURATION
                                                                                                                                                        (TRADITIONAL VERSION)


                                                                                                                                                             Step-through frame
                                                                                                                                                       Single speed transmission
                                                                                                                                                           Wheel size – 28 Inches
                                                                                                                                                         Upright seating posture
                                                                                                                                                      Cable actuated Hub Brakes
                                                                                                                                                                           Basket
                                                                                                                                                                      Mud guard
                                                                                                                                                      Fully enclosed Chain guard
                                                                                                                                                                      Skirt guard
                                                                                                                                                         Avg. Weight : 18-22 Kgs




 Components are chosen for Strength, durability and safety rather than high performance.

 Handlebar is curved backwards, and positioned higher than the saddle (so that rider can access the controls without having to change the posture)

 Fewer technical advances in materials, design and engineering
                                                                                                                                                          LADIES ROADSTER
 Emphasis on Simplicity

 Focus on Functionality & Safety at the expense of weight (an adequate compromise when used as originally intended, i.e. long distance commuting)
CONFIGURATION
                                                                                                                                            (CONTEMPORARY VERSION)


                                                                                                                                                       Diamond frame
                                                                                                                                                8 speed Shimano Nexus
                                                                                                                                                      (Internal hub gears)
                                                                                                                                            Sturmey-Archer Hub Brakes
                                                                                                                                                Designed for flat terrain
                                                                                                                                                 Wheel size – 26 Inches
                                                                                                                                            (Schwalbe Marathon 47 mm tyres
                                                                                                                                              with Kevlar anti-puncture layer)
                                                                                                                                                      Heavy duty carrier
                                                                                                                                                  (50 kg payload capacity)
                                                                                                                                                           Mud guards
                                                                                                                                                           Dress Guard
                                                                                                                                                          Centre-stand
                                                                                                                                              Fully enclosed chain case
                                                                                                                                               Avg. Weight : 15-18 Kgs




 Components are chosen for comfort and easy riding

 Handlebar is curved backwards, and positioned higher than the saddle (for a greater riding comfort)

 Incorporates latest technological advancements in materials, design and engineering
                                                                                                                                                 LADIES ROADSTER
 Emphasis on minimalism & safety

 Focus on Riding comfort over functionality (an adequate compromise when used as originally intended, i.e. leisure/ recreational riding)
KEY FEATURES
         (TRADITIONAL VERSION)


        1. Reduced distance between
           the saddle & handlebar

        2. Safety skirt guard

        3. Frame Pump

        4. Plastic lever & hand grips




1   2




              LADIES ROADSTER
3   4
CONFIGURATION
                                                                                     Easy-to-climb diamond frame
                                                                                              Single speed gearing
                                                                                            Wheel size – 28 Inches
                                                                                           Upright seating posture
                                                                                        Cable actuated pull brakes
                                                                                                  Bigger size crank
                                                                                           Avg. Weight : 16-18 Kgs




 Components are chosen for performance rather than strength and durability.

 Upright / North Road handlebars

 Mainly designed for hilly terrains – Ultra-slim tires
                                                                                               ENGLISH RACER
 Handlebar positioned in line with the saddle for better hill climbing experience

 Forward seating stance for better hill climbing experience
CONFIGURATION
                                                                                        (CONTEMPORARY VERSION)


                                                                                                   Diamond frame
                                                                                            8 speed Shimano Nexus
                                                                                                  (Internal hub gears)
                                                                                        Sturmey-Archer Hub Brakes
                                                                                           Designed for hilly terrain
                                                                                             Frame size – 22 Inches
                                                                                             Wheel size – 28 Inches
                                                                                        (Schwalbe Marathon 47 mm tyres
                                                                                          with Kevlar anti-puncture layer)
                                                                                            Avg. Weight : 12-14 Kgs




 Components are chosen for performance rather than strength and durability.

 Upright / North Road handlebars

 Mainly designed for hilly terrains – Ultra-slim tires
                                                                                                 ENGLISH RACER
 Handlebar positioned in below the saddle height for better hill climbing experience

 Forward seating stance for better hill climbing experience
KEY FEATURES
         (TRADITIONAL VERSION)


        1. Straight & curved handlebar

        2. Reverse brake levers

        3. Narrow sporty saddle

        4. Signature tire tread pattern




1   2




                  ENGLISH RACER
3   4
THANK YOU

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Case Study - CLASSIC BICYCLES IN UK

  • 1. CLASSIC BICYCLES – A Cultural Overview from UK perspective
  • 2. 1930 – 1990 1990 - Present Utility / Commuting Bicycle (with strong, Gradual transformation into an recreational bicycle (with Use durable frames, slim tyres of large diameter) features like lightweight frame, fatter /more comfortable tyres) 24-26 inch Frame size 20-22 inch 29 inch Wheel size 28 inch High tensile Steel Material Cromoly steel, Aluminium Rod Actuated roller type Brakes Cable Actuated caliper pull type Gents Ladies Journey of a Classic bicycle
  • 3. TRADITIONAL DESIGN versus CONTEMPORARY DESIGN Low carbon, High-tensile steel frame Aluminum alloy or cromoly steel frame Black frame/ fork Multi-colored frame / fork Chromed accessories Front suspension fork Opaque skirt guard Clear skirt guard Bottle dynamo Hub dynamo Simple dynamo powered lights Dynamo lighting with motion-and-darkness detection 3 speed internally geared hub Magnetic lights 8 Speed hub gears Suspension seat-post Journey of a Classic bicycle
  • 4. DESIGN & VARIANTS English Roadster Ladies Roadster CLASSIC English Racer Workcycle City Cruiser HYBRID English Loadster CLASSIC BICYCLE
  • 5. CONFIGURATION (TRADITIONAL VERSION) Diamond frame 3 speed Internal hub gears Rod actuated Rim Brakes Chain wheel - 42 teeth Sprocket - 20 teeth Designed for flat terrain Frame size – 24 Inches Wheel size – 28 Inches Basket Mud guard Side stand Fully enclosed Chain guard Avg. Weight : 23-28 Kgs  Components are chosen for Strength, durability and safety rather than high performance.  Handlebar is curved backwards, and positioned higher than the saddle (so that rider can access the controls without having to change the posture)  Fewer technical advances in materials, design and engineering  Emphasis on Simplicity & safety ENGLISH ROADSTER  Focus on Functionality @ expense of weight/easy riding (an adequate compromise when used as originally intended, i.e. long distance commuting)
  • 6. CONFIGURATION (CONTEMPORARY VERSION) Diamond frame 8 speed Shimano Nexus (Internal hub gears) Sturmey-Archer Hub Brakes Designed for flat terrain Frame size – 22 Inches Wheel size – 28 Inches (Schwalbe Marathon 47 mm tyres with Kevlar anti-puncture layer) Heavy duty carrier (50 kg payload capacity) Mud guards Coat Guard Centre-stand Fully enclosed chain case Avg. Weight : 15-18 Kgs  Components are chosen for comfort and easy riding  Handlebar is curved backwards, and positioned higher than the saddle (for a greater riding comfort)  Incorporates latest technological advancements in materials, design and engineering  Emphasis on minimalism & safety ENGLISH ROADSTER  Focus on Riding comfort over functionality (an adequate compromise when used as originally intended, i.e. leisure/ recreational riding)
  • 7. KEY FEATURES (TRADITIONAL VERSION) 1. Rod actuated roller brakes 2. Fully Enclosed Chain cover 3. Leather saddle & grips 4. Three speed hub gear system 1 2 ENGLISH ROADSTER 3 4
  • 8. KEY FEATURES (TRADITIONAL VERSION) 5. Signature warning bell 6. Signature fork crown 7. Signature head crest 6 ENGLISH ROADSTER 5 7
  • 9. KEY FEATURES (CONTEMPORARY VERSION) 1. Signature Lugs & Branding 2. Signature Head badge 3. Signature leather saddle 3 4. Signature Heritage branding 5. Signature bell & leather grips 1 4 ENGLISH ROADSTER 2 5
  • 10. CONFIGURATION (TRADITIONAL VERSION) Step-through frame Single speed transmission Wheel size – 28 Inches Upright seating posture Cable actuated Hub Brakes Basket Mud guard Fully enclosed Chain guard Skirt guard Avg. Weight : 18-22 Kgs  Components are chosen for Strength, durability and safety rather than high performance.  Handlebar is curved backwards, and positioned higher than the saddle (so that rider can access the controls without having to change the posture)  Fewer technical advances in materials, design and engineering LADIES ROADSTER  Emphasis on Simplicity  Focus on Functionality & Safety at the expense of weight (an adequate compromise when used as originally intended, i.e. long distance commuting)
  • 11. CONFIGURATION (CONTEMPORARY VERSION) Diamond frame 8 speed Shimano Nexus (Internal hub gears) Sturmey-Archer Hub Brakes Designed for flat terrain Wheel size – 26 Inches (Schwalbe Marathon 47 mm tyres with Kevlar anti-puncture layer) Heavy duty carrier (50 kg payload capacity) Mud guards Dress Guard Centre-stand Fully enclosed chain case Avg. Weight : 15-18 Kgs  Components are chosen for comfort and easy riding  Handlebar is curved backwards, and positioned higher than the saddle (for a greater riding comfort)  Incorporates latest technological advancements in materials, design and engineering LADIES ROADSTER  Emphasis on minimalism & safety  Focus on Riding comfort over functionality (an adequate compromise when used as originally intended, i.e. leisure/ recreational riding)
  • 12. KEY FEATURES (TRADITIONAL VERSION) 1. Reduced distance between the saddle & handlebar 2. Safety skirt guard 3. Frame Pump 4. Plastic lever & hand grips 1 2 LADIES ROADSTER 3 4
  • 13. CONFIGURATION Easy-to-climb diamond frame Single speed gearing Wheel size – 28 Inches Upright seating posture Cable actuated pull brakes Bigger size crank Avg. Weight : 16-18 Kgs  Components are chosen for performance rather than strength and durability.  Upright / North Road handlebars  Mainly designed for hilly terrains – Ultra-slim tires ENGLISH RACER  Handlebar positioned in line with the saddle for better hill climbing experience  Forward seating stance for better hill climbing experience
  • 14. CONFIGURATION (CONTEMPORARY VERSION) Diamond frame 8 speed Shimano Nexus (Internal hub gears) Sturmey-Archer Hub Brakes Designed for hilly terrain Frame size – 22 Inches Wheel size – 28 Inches (Schwalbe Marathon 47 mm tyres with Kevlar anti-puncture layer) Avg. Weight : 12-14 Kgs  Components are chosen for performance rather than strength and durability.  Upright / North Road handlebars  Mainly designed for hilly terrains – Ultra-slim tires ENGLISH RACER  Handlebar positioned in below the saddle height for better hill climbing experience  Forward seating stance for better hill climbing experience
  • 15. KEY FEATURES (TRADITIONAL VERSION) 1. Straight & curved handlebar 2. Reverse brake levers 3. Narrow sporty saddle 4. Signature tire tread pattern 1 2 ENGLISH RACER 3 4