1.
Kayla Smythe
Address: Flat 0, Any Road, Any Town, Postcode
Email: name@hotmail.com | Telephone: +44 000 000 000
PERSONAL STATEMENT
Results-Oriented. Conscientious. Efficient. Marketing and Communications Manager with extensive events
management, marketing and admin experience. With an excellent eye for design, understanding of the potential
audience, InDesign and Photoshop skills. Has a high level of literacy and is able to create engaging
communications which incite action. Exemplary communication and relationship-building skills ensure the ability
to network skilfully and build mutually beneficial relationships. Works well under pressure and multitasks in order
to achieve goals to tight deadlines.
KEY ACHIEVEMENTS
Company: Fully accountable for social media presence – adapted UK offerings, resulting in significant increase in
engagement and traffic (+28% month on month, social traffic share +12%)
Company: Created RFPs for one of the company’s biggest contracts (ongoing negotiations); won contract worth
£1.2m
Company: Organised one-day VIP sales event, resulting in unprecedented web traffic volumes
Company: Provided analysis and benchmarking for XXX, then created and managed eight sponsored music
events involving social media public votes for artists, achieving total of 38,000 attendees
EMPLOYMENT & C0RPORAT TRAING HISTORY
05/2018 – Present - six months
Zonal Marketing Manager (East India ),Adare food ingredient pvt.ltd HO: Ireland (campuses place. )
● Holds full responsibility for all sales and marketing communication matters
● Managing marketing functions like product planning & roadmaps, consultation and business
development as well as handling the all key account customer
● Supervising the performance of dealers / distributors with key emphasis on achieving revenue
targets
● Developing marketing strategies to build customer preference and drive volumes, evaluating
marketing budgets periodically including manpower planning initiatives
● Conceptualizing and executing sales promotion schemes to increase the brand visibility,
thereby preparing management level reporting on the brand's performance. needs and
forecasts
● Monitoring new product launch results and recommendingaction for addressing any forecasted
variances to volume budget, on a monthly basis
● A competent professional with over 6 month of experience in:
- Marketing Operations
- Business Development
–New product Development
- Key Account Management
- Brand Management to BTB Marketing
- Event Management
- Channel Management
- Sales man power management

2.
- Digital marketing via Indiamart, LinkedIn, tradeIndia,
01/2018 to 04/2016 – four months
Marketing Assistant (Internship), Mahindra & Mahindra Tractor Division
● Conceptualised, produced and expedited newsletters
● Conducted daily reporting and monitoring of KPIs
● Created a one-day VIP sales event resulting in conversion rate growth from 1-4%
06/2017 – 07/2017 two month
Marketing Assistant (Internship), Relish Agro Food India pvt.ltd
● Worked alongside studies and was offered a full-time role due to clear ability with sales
● Cold-called customers to promote the company and its products, maximising business opportunities
and building relationships
● Dealt with technical problems and repairs required and recommended suitable products and services
1/2016 – 06/2016 -six months
Sales Assistant (internship), Jain irrigation system Ltd.
● Worked alongside studies, conducting sales at the busy outlet
● Provided excellent customer service
EDUCATION
10/2008 – 08/2009
Master’s (MBA) Marketing & Management
University, City, Country
Thesis: ‘Sophistication as a viable PLC extension strategy for products’ ongoing decline, and the impact on
consumers’ behaviour and perception‘
10/2005 – 08/2008
BA: Business Management
University, City, Country
Key Modules: Business Skills; Operations Management; Economics, Business and Sustainability; Financial
Accounting; Marketing Principles; Organisational Behaviour; Business Decision-Making
10/2002 – 08/2004
A Levels: Maths (B), Business Studies (A), Further Maths (C)
School, City, Country
SOFTWARE
Advanced: Google Adwords ● Adobe Suite (PS) ● Google Analytics ● InDesign ● Photoshop Omniture ●
Facebook Ads ● Screaming Frog SEO ● Twitter Analytics ● SmartFocus ● MailChimp ● Shopify | Intermediate:
SketchUp ● Bing Ads ● |Proficient: Microsoft Office ● Apple ● Pinterest Analytics ● Wunderlist ● Trello ● Slack
● Instagram Insights | Basic: FileZilla ● HTML
PERSONAL INTERESTS
Learning new software ● Raising money for deserving causes ● City breaks

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REFERENCES ON REQUEST