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About the Company
Lingaraj Biscuits Private Limited was registered on 23
August, 2004. Lingaraj Biscuits Private Limited's
Corporate Identification Number (CIN) is
U15412OR2004PTC007735, Registeration Number is
Their registered address on file is Plot No. - 31,
Chandaka Industrial Estate, Patia, Bhubaneswar -
751024, Orissa, India.
Lingaraj Biscuits Private Limited currently have 4 Active
Directors / Partners: Rohit kumar Narayandasji Saraf,
Sajjan Kumar Sureka, Sunita Devi Agarwal, Kunal
Agarwal, and there are no other Active Directors /
Partners in the company except these 4 officials.
Lingaraj Biscuits Private Limited is currently in Active
Production At LB. Pvt. Ltd
Lingaraj Parle Biscuits manufactures 2 of the
Parle Products, i.e., Parle-G and Happy Happy
Biscuits in alternative week respectively.
As we were on the 2nd week the production of
Parle-G was going on.
Production Process of Parle-G
Production Process of Parle-G
Ingredients used for the
production of Parle-G
• Wheat Flour
• Sugar and Salt
• Edible Vegetable Oils
• Invert Syrup
• Skimmed Milk Powder
• Leavening Agents
• Permitted Emulsifier
• Dough Conditioners
Process Steps of Parle G
The following steps are being
followed over there such as
Pic-1 : Mixing of the ingredients
Wheat flour , Edible oil , Skimmed
Milk Powder , Sugar
Then it goes to a dough making
machine which is associated with a
roller which moulds the dough to a
Pic- 2 : After molding it takes a
unique shape of parle g with its
brand name embedded on it.
After that it passes through a
Process Steps of Parle- G
The conveyer passes for baking
process through a series of oven.
The temperature maintained is in
between 180 c to 330 c. The
ASIA’s largest oven is used in this
The quality of the biscuit is neatly
checked during the process by the
support staffs continuously.
After baking it again passes
through another 6 levels of
conveyer belts for cooling.
Process Steps of Parle- G
After cooling of the fresh baked
biscuits it is collected in a sorting
machine and goes for wrapping and
They use eco friendly packaging
material to avoid PVC in it.
Then the packets are collected
through a channel and sent to
Godown for distribution .
The quality is not compromised
any process so the product has to
pass through several QC
The extensive distribution network, built over the
years, is a major strength for Parle products. Parle
biscuits &sweets are available to consumers, even
in the e most remote places and in the smallest
Parle has nearly 1,500 wholesalers, careering to
4,25,000 retail outlets directly or indirectly.
The Value for money positioning helps generate
large sales volumes for the products. However,
Parle Products also manufactures a variety of
premium products for the up-market, urban
consumers. And in this way, caters a range of
products to a variety of consumers.
It has 70% market share in India in the glucose
biscuit category followed by Britannia, Tiger (17-
18%) and ITC's Sunfeast (8-9%).
The brand is estimated to be worth over Rs 2,000
crore (Rs 20 billion), and contributes more than 50
per cent of the company's turnover (Parle Products
is an unlisted company and its executives are not
comfortable disclosing exact numbers).
Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35
billion). It also is popular across the world and is
starting to sell in Western Europe.
Low profit margin.
• Decrease in weight per biscuit.
• Bulk purchase of raw material.
• Reduced wastage- 1% of the 115 TONES
• Increased productivity.
• Availability in remote places.
• Avoid sophisticated packing.
• 40 g pack costing Rs 3 has net weight of 40 g
from Jan 2008.
• Parle-G has seen the variation in sales due to
increase in price by mere 50 paise in 1995.
REASON OF PARLE-G MAINTAINING ITS PRICE
OF RS. 3.00 FOR THE LAST 25YRS
PRICING STRATEGY OF THE FIRM
Appeal to all income groups : The product is
appealing to the consumers as the target audience
is basically kids. This product is suitable to all Income
• Low and mid-range price Segments: The pricing
of the product is of low and mid-range so as it suits
every ones pocket.
• Value for money: Value for money allows all age
group to enjoy parle products at fullest
• Strict cost control at every point in supply Chain: It
reaches 2.5 million outlets, including villages with a
population of 500 people
Infrastructure & Labor Management
The firm Lingaraj Biscuits Pvt Ltd. has a successful time
line over decades.
It has more than 400 laborers deployed in different
departments for packaging and distribution, quality
checking, and maintenance.
The firm holds a godown of capacity 50000 tons for
storing ingredients as well as products or distribution.
It holds the major market share due to its capacity of
The industrial visit gives a lot of information about
various aspects of production, marketing as well as the
operation of a company. The dissemination of
knowledge by the support organization also gives a
clear scope to the transactional analysis of the
company. After conducting a survey of the company
we found that there is a bigger market for the biscuits
and confectionary in unorganized retail stores if proper
supply of goods without breakage is there.
It is also concluded that Parle is the first preference of
the both customers as well as retailers. Because of its
brand image & price.
Brand Parle G dominates the volume dominated market
due to its brand equity and better production strategy.