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Campbell's Soup Company– ADV 420

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Campbell's Soup Company– ADV 420

  1. 1. @SamanthaMazzola #NMDL section 703
  2. 2. Company Background
  3. 3. Target Audience
  4. 4. goals • An increase in overall sales of 8% • Improve brand awareness • Reiterate the brand and what the company stands for
  5. 5. Digital strategy
  6. 6. Tools and tactics • By using social media streams such Twitter and Instagram and a populated hashtag #CampbellCombos, consumers can post their recipies and pictures using Campbell products. • An Instagram contest could also run, where users would have to get the highest amount of “likes” before a certain time. • Digital marketing with Facebook promotion ads is another way to get the more brand exposure.
  7. 7. Key performance indicators • Key performance indicators to measure Campbell campaign productivity: • Klout score • Google analytics • And and increase in interaction via social media vehicles (Twitter, Facebook etc.)
  8. 8. budget Digital Vehicle Unit Cost Cost Per Year Facebook promotion/ ads $50 per day Every day for a year $50x 365= $18,250 Instagram account $0 Twitter account $0 Google+ $0 Klout $0 Total $18,250
  9. 9. Budget
  10. 10. Conclusion • Though the strategies are not complicated, they are proven to be effective in raising brand awareness. This works especially for our current target market and the needs of consumers.

Hinweis der Redaktion

  • Campbell Soup Company, also known as Campbell’s soup is a company that produces non perishable goods. There are 3 main divisions– canned soups,