Many clients are wondering why bother with Twitter. Here's a simple and hopefully enjoyable presentation that provides insight to Twitter and also the benefits. It includes images of business-related conversations on Twitter. Let me know your thoughts by leaving a comment - much appreciated! Sam

1. Why bother with ?

2. "Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos, "Delivering Happiness", 2010

3. Really?

4. Twitter is one piece in the evolution of media and communication between people. Edward Harran

5. It has set a precedent: businesses and people connecting more openly is now increasingly expected Twitter in its current form will evolve from new requirements and technology.

7. People are sharing their knowledge, insights and feelings online

8. "Twitter is a "water cooler", of sorts giving people a chance to take a break and chat with folks informally, about serious and not-too-serious stuff. Sometimes that’s about my work and sometimes it’s not." http://www.mpdailyfix.com/why-do-people-use-twitter/

9. Here’s what it looks like…

11. "Millions use twitter for relevant /important professional news and discussion" Lorre Smith

12. Melbourne Weather "[Twitter] connects me with people, cultures, businesses, events outside of my physical world." http://www.mpdailyfix.com/why-do-people-use-twitter/

13. Selling Products on Twitter

14. Politics

15. Different industries

17. Customer conversations

18. We are in the early stages of increasing transparency between organisations and people. And there’s confusion, fear & cynicism.

20. Twitter is a new form of media to adapt to and use. Early adopters across different industries are taking advantage of this evolving media.

21. Your organisation’s Twitter experience is unique. It's about tapping your audience. Connecting with them in a way that fits your business objectives and values .

22. And in a way that works for your organisation so you benefit rather than feeling exposed

23. It’s also having clarity about who you want to reach, how, with what information and when. And being realistic about how much time and effort you wish to invest in this channel. And learning what works and delivering value to your customers.

25. Thanks for reading! I hope this uncovered ideas and dispelled myths. This presentation was b rought to you by Samantha Bell www.samanthabell.com.au @samanthabell1 on Twitter With input from ( Twitter usernames included so you can see other things they talk about) : Steve Hopkins @ SteveHopkins Eric Kim @ Kabaim Edward Harran @ EdwardHarran Lorre Smith @ LorreS Jan Barstad @ JanBarstad Ross Hill @ RossHill Mei Mei Fox @ MeiMeiFox