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The Future of Recruitment and Recruitment Marketing: Inbound

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The Future of Recruitment and Recruitment Marketing: Inbound

  1. 1. BUILD YOUR TALENT BUILD YOUR TALENT THE FUTURE OF RECRUITING Winning the recruiting game isn’t about ads or job boards, it’s about attracting and engaging talent on their terms
  2. 2. BUILD YOUR TALENT 2008 WAS A LONG TIME AGO You are not in charge of your hiring process. The talent is.
  3. 3. BUILD YOUR TALENT DRIVERS OF THE LAST TEN YEARS INTERNET More info and more places to find info TRANSPARENCY People expect to learn something authentic about you DEMAND The need for talent is greater than the current supply
  4. 4. BUILD YOUR TALENT FOUNDATIONAL CHANGES What worked in the past will not serve you in the future Companies that adapt to these changes will have a massive advantage in hiring game-changing talent
  5. 5. BUILD YOUR TALENT MORE JUDGEMENTS BEING MADE ABOUT THEIR LIKELIHOOD FOR SUCCESS MORE PLACES FOR PROSPECTS TO LEARN ABOUT YOUR EMPLOYER BRAND In the last three years, the duration of the average job search has increased by more than 41%
  6. 6. BUILD YOUR TALENT WHO IS ABLE TO CHANGE PEOPLE’S BELIEFS AND BEHAVIORS ABOUT THE BRAND? WHO IS TALKING ABOUT YOUR EMPLOYER BRAND? This new world, where people are makingjudgments about you, isn’t about reach. It’s about authority and influence.
  7. 7. BUILD YOUR TALENT INFLUENCE AND AUTHORITY VS. REACH Focus on KPIs that matter most FASTER TURNAROUND TIMES FOR HIRES BETTER FITTING CANDIDATES LOWER COST PER APPLICATION BIGGER POOL OF ENGAGED PROSPECTS MORE EFFECTIVE RECRUITERS
  8. 8. BUILD YOUR TALENT INBOUND IS THE FUTURE OF RECRUITING Inbound marketing is how you build authority and influence: • Content is the only way prospects learn anything about your employer brand. • Social is how you put that story in front of them.
  9. 9. BUILD YOUR TALENT FASTER TURNAROUND TIMES FOR HIRES Inbound lets you establish a relationship with great talent before you need them. Job descriptions draw people looking for a “job,” but content provides a compelling reason to join your mission. People who “get you” will pounce when the right opening appears.
  10. 10. BUILD YOUR TALENT BETTER FITTING CANDIDATES Your goal is to attract people who appreciate what you do, not that you have a job opening. When you tell more stories about your brand, you become more transparent, attracting like- minded candidates. Candidates who don’t align will self-select out on their own.
  11. 11. BUILD YOUR TALENT LOWER COST PER APPLICATION When candidates engage with content, they learn who you are and want to work for you, so you don’t have to pitch them. Ads pointing to stories engage a very different kind of candidate, including passive candidates and other “difficult to reach” people.
  12. 12. BUILD YOUR TALENT BIGGER POOL OF ENGAGED PROSPECTS Content provides a reason for people to engage with you, a “what’s in it for me?” to join. Content feeds that pool of candidates, keeping them engaged until the right role becomes available.
  13. 13. BUILD YOUR TALENT MORE EFFECTIVE RECRUITERS Recruiters have always used stories to convert prospects. Leveraging content provides more “ammo” to do it on a larger scale. And social media training allows them to engage with prospects earlier in their journey.
  14. 14. BUILD YOUR TALENT DRIVE PROSPECTS TO YOU Inbound marketing engages and activates Inbound lets you establish a relationship with great talent before you need them. Job descriptions draw people looking for a “job.” Content provides a compelling reason to join your mission. Candidates understand who you are and what traits create success. They “get you” long before you get to pitch them. When candidates engage with content, they learn who you are and want to work for you, so you don’t have to pitch them. Ads pointing to stories engage a very different kind of candidate, including passive candidates and other “difficult to reach” people. Content provides a reason for people to engage with you, a WIIFM to join, so you aren’t only choosing from people who happened to be looking for a job when your rec was open. Content provides “ammo” so recruiters can tell your story. Social media allows them to engage with prospects earlier in the process.
  15. 15. BUILD YOUR TALENT INBOUND IS A MINDSET, NOT TACTICS OR TOOLS There are new social tools and channels launching weekly that can attract the best talent and deliver a compelling reason to apply. This allows us to be tool- agnostic, choosing the right channel as it presents itself.
  16. 16. BUILD YOUR TALENT ATTRACT AND CONVERT Tell and share a story that’s uniquely yours ACTIVATES YOUR EMPLOYER BRAND ON DEMAND SUPPORTS RECRUITERS BY GIVING THEM AUTHENTIC TOOLS CAN BE BUILT BOTH INTERNALLY AND EXTERNALLY GIVES PROSPECTS A COMPELLING REASON TO VISIT YOUR SITE VALIDATES INTEREST IN YOUR BRAND AND CONVERTS
  17. 17. BUILD YOUR TALENT RECRUITING IS NOT CONSUMER MARKETING Recruitment is about quality, not quantity. Your goal isn’t about more, it’s about better. Inbound drives “better” better than anything else.
  18. 18. BUILD YOUR TALENT Social and content audits and gap analysis Social media monitoring Custom inbound strategy development and consulting Monthly social media and quarterly content reports Recruiter social media training Glassdoor response strategy and management Content for the “big four” social channels: Facebook, LinkedIn, Twitter and Glassdoor Strategies and content development for emerging social channels: Instagram, Snapchat, Medium, Facebook Live, Google Maps, Buzzfeed, etc. Custom content that activates your employer brand, highlights your locations and reveals why people work for your brand Ghostwrite content for recruiters to publish on LinkedIn Pulse and other social channels Collecting first-person content (interviews, surveys, etc.) Collaboration with Creative team for social templates, infographics, and other collateral Developing and executing employee-generated content projects Activating employer brand and persona development Collaboration with paid media and social promotion Development of native advertising campaigns INBOUND CAPABILITIES
  19. 19. BUILD YOUR TALENT A RETAINER: HOURS TO WRITE AND PUBLISH STORIES THAT ARE UNIQUELY YOURS TMP Worldwide’s Inbound Team has tens of thousands of hours of experience activating the employer brand of some of the world’s largest companies. Let’s talk about how we can do the same for you.
  20. 20. BUILD YOUR TALENT BUILD YOUR TALENT Thank you!

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