The document provides guidance for startups on conducting effective digital marketing on a small budget. It recommends having a clear marketing strategy and focusing on conversions rather than just visitors. It also suggests using social media regularly to promote products and engage customers, as well as optimizing web pages and using multiple platforms to familiarize customers with products. With these tips and an emphasis on quality content and paid reach, digital marketing can help startups succeed even with limited resources.

1. Role of Digital Marketing for
Startups

2. Most of the Start-ups operate very small budgets
where the cost of marketing the brand is a big
hurdle. The message you try to get across can be
easily lost among thousands of other messages
that customers are flooded with. The best way to
advertise your existence is to use digital
marketing for startups. But hiring the services of
a digital marketing firm may be out of the
question for your shoe string budget.

3. The following pointers can be used
to make yourself more visible to
customers and can raise the
interests of customers in the
products you want to sell.

4. Have a clear marketing strategy in
your mind and do not depend on a
digital marketing agency to take
care of your marketing campaign
from start to finish.

5. Your strategy should consider
conversion as more important than
having as many visitors as possible to
your web page. More conversions will
give a boost to your startup even if you
have less number of visitors to your
web page.

6. Do not consider digital marketing
as only a technology left to the
professionals but use it the way a
marketing division of a company
would by evaluating the results at
every step.

7. Use the social media for leveraging
your products. Your posts on the
social networking have to be
regular and consistent about five
to ten times in a week. You will
attract more readers to your post if
it appears every two or three days.

8. Mix up your promotional posts
with the benefits that people
would get from buying your
products. People feel more
interested in the benefits rather
than the features that do not have
any relevance for them.

9. Use the posts to get close to your
customers. Interaction with
potential customers can remove
doubts about your product from
their minds and convince them
that your products are worth
buying.

10. With organic reach on the decline,
digital marketing can be more effective
if you invest small amounts of money
in paid reach to ensure the best search
result for your ads. Your credibility with
respect to others may get better as
your visibility increases.

11. The content you use for your posts
should be inclined more towards a
comparison of your product’s USPs with
others and show how they can benefit
the customers more. Description about
only the features of your products may
sound uninteresting.

12. Try to get some creative content from
the sites through which you can
hire content writers. The quality of
content can be far superior and
cheaper than engaging a professional
agency for writing it or trying to write it
yourself.

13. Optimize your page with free tools
and plug-ins and cheap and reliable
services that can help the
customers to order the products
through your web page.

14. Use as many platforms as you
can instead of sticking to one so
that your products become
familiar to your customers very
easily.

15. You will be able to achieve success
with digital marketing services if
the above pointers are kept in
mind and adhered to as far as
possible. Initial efforts may not
show great results, but they will in
the long run.

16. Amazing information on digital
marketing is now availed with a
single click on Ethon Technology .
The solutions can be customized,
as per client’s requirement, making
the most for start-up
entrepreneurs.

17. Ethon Technology
http://www.ethonindia.com
1, Rajshree, Near Cummins Office, Baner,
Pune - 411045,
Maharashtra, India
+(91)-9764002287
anil@ethonindia.com