1. SUBMITTED BY :-
SALONI DHIMAN
HARMAN KAUR
SHIRLEY
GURMANJOT KAUR
AMRITPAL SINGH

2. • Introduction of the business
• Formulating the business goals
• Marketing plan for the business
• HUMAN RESOURCE
• FINANCIAL PLAN

3. • Starting a photo studio in lovely
professional university.
• Photo studio named as- “ THE
clicks”
• Provide different services relating
to photographs, videos, albums
etc.
• Not only photography, but a gift
gallery also.

4. • To provide customer
satisfaction
• To be the most successful
business in near future
• Adding innovations with time
• to make life of a student more
easier by providing this
service on campus.
• QUANTITATIVE
• TURNOVER OF 400,000 IN
A FY
PROFIT OF Rs100,00

6. All
types
of
photo
s
albums
videos
Slide
shows
Collage
makinggifts

7. Passport size other

10. Customized t-shirts cups

11. • ALL THE STUDENTS OF
THE UNIVERSITY (25000)
• TEACHING(3500) $ NON-
TEACHING STAFF
• FAMILIES LIVING INSIDE
THE CAMPUS(70)
• MOST OF ALL, PEOPLE
WHO LOVE
PHOTOGRAPHY

12. • As we all know, no one can compete a
skillful person.
• So, hiring a skillful person who knows
everything about this work and his very
much professional to his work can work
good here.
• Also, gifts which we will provide, is unique
way of presenting something.

13. •Obviously, the
sufficient profit out
of it. At least
(100,000)
•Turnover of 400,000
•Huge size of
customers
•Customer
satisfaction

16. • Only photography studio on the campus
• New and innovative idea
• New and unique gifts
• Location benefit( Wanabuy)
• Large chunk of people will be targeted ( around
30,000)
• Not very high initial capital is required( upto
300,000)

17. • Reluctant by students
• Low frequency of visiting the place ( as
surveyed through questionnaire 30 out of
50 would visit after a month)
• Profits are not certain

18. • innovations
• New additions with time
THREATS
Copy cats
SMART PHONES-BIGGEST THREAT
Lack of confidence by the customers
If low income is attained, the market for studio will
collapse.

19. MARKETIN
G PLAN
CUTOM
ERS
COMPETITO
RS
GEOGRAP
HICAL
LOCATION
PROMOTING
AND
ADVERTISIN
G METHOD

20. • LOCATION- WANABUY,
4TH FLOOR, (the space
with PHONE SPACE)
• Size- standard size of
wanabuy
• RENT- Rs40 per
feet(approximate)

21. • No perfect competitor
• A shop at campus café, but
he is only providing service of
clicking passport size photos
• Students of media and
animations who are perfect in
photography
• Archies and gift gallery at CC
(competitors in case of gifts
only
• Westido and rehmat studio in
jalandhar( in case of
customised t-shirts)

22. segmentation
targeting
positioning

23. • First of all, we will divide the customers on the
basis of photography lovers and non- lovers
• According to the survey, 43 out of 50 like this.
• TARGETING
• Then, we will divide the customers into different
groups. ( ranging 18 to 25years, 25-35 years and
above 35 years)
• In this case, we have divided them age wise.

24. • Then, we will make strategies to approach them.
• It will include how to attract them to avail the services.
• Market strategies are covered in next slide.

25. • Distributing pamphlets to all the people ( 5000
pamphlets are costing Rs 2000)
• Giving customers discounts and offers in the very first
week of opening the studio
• For eg:- pay for a customized cup and get a photo free.

27. QUALIFICATION- Diploma in media $ animation, 3d
animation
Technical qualification- he should posses required
computer knowledge, working with Photoshop $ other
related software's
EXPERIENCE- at least 2 year experience
WORKING HOURS- 8 hours ( 11a.m – 7pm)
SALARY – Rs 12000 per month
with daily allowance of Rs100 per day

28. • Sunday off
• Daily allowance @100/-
• Bonus if the profit exceeds than
estimated
• 1 medical leave during last Saturday’s
of the month

29. • 2 cameras
• Lightening system (strobe flash)
• 2Tripod
• 1 laptop
• 1 printer
• Furniture( 4 stoles, 1 table, 2 fans, 3
chairs)
• Miscellaneous ( DVD, Cd’s, memory
cards)

30. • Camera-28,095 +10,490= 38585
• Flash=3235
• Lightening-2250
• Tripod- 2099*2=4198
• Lens cleaner=375
• Laptop= 30599
• printer= 6233
• Furniture, stoles 4*250=1000
• table=4500
• Fan= 1499* 2= 2998
• Chair= 2944+ 5150= 8094
• Interior= 60000
• Miscellaneous=15000
• TOTAL = 174155

31. • MARKETING
• Rs2000 for pamphlets
HUMAN RESOURCE
• Advance to customer- 20000
• Advertisement in newspaper – Rs350
• TOTAL= RS22350

32. • Passport size photo-10 photos @ Rs 50
• Normal size= Rs 30
• Posters – according to their size
• Gifts – photo frames ( ranging 200-500)
t-shirts- printing charges
individual name – 500/-
Common name- 200/-
Price of t-shirt ( 200,350,400)
Mugs- price of mug ( 150- 500)
Printing 2 photo 300
3 photos 350
special – 550
Slide shows- Rs 250
Video on special occasion 3000 , 20000
Albums ,price 500, 700, 1000
special Rs1500

33. • Capital equipments – online
( screen shots in subsequent slides)
Furniture- online
Interior decoration
GUPTA INTERIOR JUNCTION
SHOP NO. 48, BAZAR BASAN WALA,
NEAR INDIAN OVERSEAS BANK, JALANDHAR
PHONE NUMBER- 01812210490

34. • RK CRICKET HOUSE
NARANG BUILDING, BASTI NAU, JALANDHAR
PHONE NO.- 6541118
GIFTS, MUGS, ALBUMS
ANIRUDH KUMAR,
GALI NO. 9, GOPAL NAGAR, HABOWAL KALAN
DISTRICT LUDHIANA

37. FLASH TRIPOD

38. CAMERA CAMERA

39. LENS CLEANER TRIPOD

40. LAPTOP FAN

41. PRINTER CHAIR

42. • CHAIR

43. • LOCATION- wanabuy 3rd floor ( besides phone space) at
lovely professional university
• Size- 12’’ by12’’
• Rent- 8000
• FORMALITIES
• 6month contract with lpu
• Documents- address proof,
• Copy of partnership deed,
• Child labour affidavit
• Pan card

44. • name- saloni dhiman, harman kaur, gurmanjot kaur,
amritpal singh, shirley
• Address-lovely professional university
• Address of partners
• Profit sharing ratio- equal
• No drawings
• Admission of new partner with consent of old partners
• Get these things types on stamp paper of Rs1000 and
have notory

45. • CCTV SURVIELLANCE
2 cameras 2300*2= 4600
• BILLING THROUGH COMPUTER
• RS15,500
REGULAR INSPECTION
TOTAL= 20,100

46. Electronic billing machine camera

47. • CAPITAL Equipments=1,74,155
• MARKETING=2000
• HUMAN RESOURCE=20000
• MONITORING=20100
• TOTAL=216255
• SOURCES OF CAPITAL
• Personal savings = 288824
• Lpu grant = 50000
• Total capital employed= 338824

48. PARTICULARS AMOUNT PARTICULARS AMOUNT
TO OPENING
STOCK*
10000 BY SALES 600000
TO PURCHASES 160000 BY CLOSING
STOCK
15000
TO GROSS
PROFIT
445000
TOTAL 615000 TOTAL 615000

49. • Per day expected customer = 35
• In a month = 35*26= 910
• Average spending per customer = 50
total = 910*50= 45500
In case of video, albums= 9500
Total sale of a month = 55000
10 month= 10* 55000= 550000
In case of admissions
( 30000+20000)= 50000
Grand total ( year)= 600000

50. • Opening
• mugs= 3000, gifts= 7000 , total= 10000
• Monthly
• Gifts n mugs= 10000
• Photography related= 5000
• Total 15000 ( month)
• 10 month = 10* 15000= 150000
• In case of admissions , 11th month= gifts= 5000
• Other= 8000, total=13000
• Low sales month = 4000+3000= 7000
• Grand total= 170000

51. PARTICULARS AMOUNT PARTICULARS AMOUNT
TO RENT A/C 96000 BY GROSS PROFIT 445000
TO ELECTRICITY 60000
TO SALARY 144000
TO DAILY ALLOWANCE 36000
TO MISCELLANEOUS
EXPENSES
30000
TO DEPRECIATION* 6930
TO PROFIT C/D 72070
TOTAL 445000 TOTAL 445000

52. • Furniture= 656
• Equipments= 2505
• Camera= 1929
• Laptop= 1529
• Printer= 311
• Grand total = 6930

53. • CASH FLOW FROM OPERATING ACTIVITIES
profit& loss a/c 72070
add: depreciation 6930
cash flow before working capital 79000
changes
Decrease in current asset ( advance
To employee) (20000)
Increase in inventories( closing stock) 5000
CASH GENERATED FROM OPERATING
ACTIVITIES 64000

54. • Purchase of a camera (38585)
NET CASH USED IN INVESTING ACTIVITY = (38585)
CASH FLOW FROM FINANCING ACTIVITY
Repayment of loan from Lpu ( 50000)
NET CASH USED IN FINANCING
ACTIVITY = ( 50000)
NET CASH USED IN A+B+C = 24585

55. LIABILITIES AMOUNT ASSEST AMOUNT
CAPITAL 216255+72070 338325 FURNITURE 12465
EQUIPMENTS 22553
CAMERAS 36656
LAPTOP 29070
PRINTER 5912
ONLINE BILLING
MACHINE
15,500
CCTV CAMERAS 4600
NEW CAMERA 38585
INTERIOR 60000
BANK 47984
CLOSING STOCK 15000

56. • Capital contributed by partners= 288824
• Capital utilised = 216255
• Left out amount= 72569
• Cash outflow= ( 24585)
• Balance at bank= 47984