public mobile

1. How do we inform the public
about our business? What
worked? What didn’t?
SOCIAL MEDIA AND YOUTUBE ADD IS MOST EFFICIENT WAY TO CATCH AUDIENCE’S
ATTENTION. I BELIEVE THESE PLATFORM WILL CATCH THE TARGET AUDIENCE EYES
AND WILL BE EFFECTIVE.

2. Were our graphics coordinated
and messages consistent?
YES, BUT IT WAS REALLY BLAND AND BOARING.

3. Who are our key audiences? What
are our key messages?
Do we reach our audiences with the
right messages?
Your key audiences are other mobile network in Canada, people who uses mobile.
Your key message is “On Canada’s LARGEST MOBILE NETWORK”
No I personally don’t think they reach their audience with the right messages.

4. What media coverage did we receive?
Was it effective? What media
opportunities did we miss?
 Their vision is, Because people shouldn’t be charged for frills they didn’t
want in the first place. Public Mobile gives people Canada’s largest mobile
network for the lowest possible price. But other than their website their
message are no where else in the social media or they haven’t done any
advertising to compete with the other mobile network.

5. Did we successfully tell our story in our
communications?
 NO! their were weakness in their brand
leadership and the website content.

6. Strength : flexible plan, can make my own phone plan.
Opportunities: All over Canada. No Call Centres. We Save So You Save. Largest Mobile
Network. Bring Your Own Phone. Get a SIM. Types: Unlimited Talk Plans, Global Unlimited Text,
3G & 4G LTE Data Plans, U.S. Roaming Bundles.
Weakness: Website content & Advertising
Threats: Only Pay for What You Need. Build Your Own Plan or Choose One of our Favourites
Threats
OpportunitiesStrengths
Weaknesses