Role of Media iN Socity 00923006902338

2. ROLE OF
MEDIA
Submitted By:
Salman Jailani
Bt-16305

3. Importance of media
• Media is the most popular tool of
communication
• The word global village has been
given to the world just because of
media.
• Importance of media in nation
building cannot be neglected.

4. Importance of media
• Media is very integral part of our
lives therefore they generate popular
interest and debate about any social
problem.

5. Advantages of media
• Helps in getting awareness
about the world.
• Helps in bringing the world
together.
• Cheap way of communication.
• People know what is wrong and
right.
• Helps in research and analysis.
• Entertain people.
• Advertisement has been made
very easy.

6. D IS A D V A N TA G E S
?

7. Just….

8. Impact of media in society
• The media,known as the fourth pillar
of democracy has a huge impact on
society.
• There are both positive and negative
impacts media has on society.
• Some are media effects are changes
in:
.knowledge
.Attitude
.behaviour

9. Role of Media in Society
• Flow of information
• Interpreter of information
• Watchdog function

11. Duty and
Responsibility of Media
• It should be truthful,fair and
objective
• It should follow agreed codes of
ethics and professional conducts.
• It should represent the public and
should speak for them

12. Powerful strength of media
• Ability to bring the change both on a
social and government level is the
most powerful strength of media in
any society,

13. Our responsibility
• We should seriously think about the
revolutionary changes in the media
and work for the improvement and
better future of this sector.