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Played basketball in Hawaii
Had no idea or plan to speak
Was making $7/hr working at
a video store in L.A.
He listened to people who said
"just follow your passion but it
doesn't work unless you get
booked
You need to bring business
processes to your passion
Most speaker associations are a
load of crap with advice like
"cold call 100 and you'll get 10
interested"
You need to be a great marketer
The 8-ball of speaking is reaching
the people who control the budgets.
Nothing else matters.
Colleges have budgets (student
activities, Greek life, residential
coordinator, youth conferences)
You have the youth market (K-
12), colleges, corporate: make
your speaking material unique
for each of those
You have the youth market (K-
12), colleges, corporate: make
your speaking material unique
for each of those
He has one talk that fits three
themes with different titles in
Corporate:
 Success / motivation
 Sales
 Leadership
 This 3X's his chances of getting
booked
Slides should enhance your
presentation not be your
presentation
Your face and your hands
should be your main tools
Planners will ask for local people to
keep fees down :
 Destination planners will give them a list
of the local providers
 20,000 conventions per year are held in
Vegas
 Sales and Marketing coordinators of
hotels—he got to know them and got
listed as a preferred vendor (incentivize
them)
When you're starting you
speak anywhere for any
price
He started earning $20,000
when he decided to ask for
$20,000
Ask for what you want
To make more package
yourself better to be perceived
as being worth more
Get every Episode of the Sales Podcast
& the Bonuses mentioned at
https://www.thesaleswhisperer.com/pod
cast

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How to build a successful speaking career from scratch

  • 1.
  • 3. Had no idea or plan to speak
  • 4. Was making $7/hr working at a video store in L.A.
  • 5. He listened to people who said "just follow your passion but it doesn't work unless you get booked
  • 6. You need to bring business processes to your passion
  • 7. Most speaker associations are a load of crap with advice like "cold call 100 and you'll get 10 interested"
  • 8. You need to be a great marketer
  • 9. The 8-ball of speaking is reaching the people who control the budgets. Nothing else matters.
  • 10. Colleges have budgets (student activities, Greek life, residential coordinator, youth conferences)
  • 11. You have the youth market (K- 12), colleges, corporate: make your speaking material unique for each of those You have the youth market (K- 12), colleges, corporate: make your speaking material unique for each of those
  • 12. He has one talk that fits three themes with different titles in Corporate:  Success / motivation  Sales  Leadership  This 3X's his chances of getting booked
  • 13. Slides should enhance your presentation not be your presentation
  • 14. Your face and your hands should be your main tools
  • 15. Planners will ask for local people to keep fees down :  Destination planners will give them a list of the local providers  20,000 conventions per year are held in Vegas  Sales and Marketing coordinators of hotels—he got to know them and got listed as a preferred vendor (incentivize them)
  • 16. When you're starting you speak anywhere for any price
  • 17. He started earning $20,000 when he decided to ask for $20,000
  • 18. Ask for what you want
  • 19. To make more package yourself better to be perceived as being worth more
  • 20. Get every Episode of the Sales Podcast & the Bonuses mentioned at https://www.thesaleswhisperer.com/pod cast