Discover just how accurate your company’s data is with Sales Inside Inc.’s data cleansing companies

1. 7Steps forChoosing the Right
Data Cleansing Company

2. Whenyouarein the marketing foradatabase hygiene or
database cleansing companies,it canbe hardto knowwhoto
choose.AccordingtoMarketingSherpa, 2.1%ofcontactdata
goesbadeverymonth.This datadegradation drastically
affectsthe wayyoutarget youroutboundmarketing andsales
activities.Use these 7steps tohelp youchoosethe consultant
that's right foryourcompanysothat yourmarketing andsales
teams canbring in qualified leads.
Steps forChoosing the Right Data
CleansingCompanies

3. Email
Marketing
Check if the prospective database cleanse cleansing company has
specialization in B2B or B2C databases. Both databases have very
different characteristics and need specialized skills to evaluate and
analyze the hygiene issues.
Specialization andSkills
Ask the company about the process that will be followed for
analyzing the hygiene issues of your database. Is it manual or
automated? Is certain software or tool being used to check certain
attributes of the data like email address validation or mailing
address validation.
Process

4. Email
Marketing
Does the company have the ability to segregate bad data,
incomplete data, suspect data and good data? Can they provide
density and gap analysis on say titles or geographic concentration?
Reports
Ask your database hygiene company to provide you a sample
analysis and report on a small part of your database before
entrusting with the entire work.
Pilot orSample

5. Email
Marketing
Your end goal is to make the database marketing and sales ready.
Does the company have the technology, resources and processes to
repair the database in the time you want? Can the company also
append extra data like firmographic information etc?
NextSteps
Does your database hygiene company provide ongoing
maintenance?What is the frequency of updates?
Maintenance
The prices are generally go by record or row basis and are also tiered
to the size of the database. Please ensure that the company’s
pricing model supports your needs.
Price of the service

6. Every company’s database is unique and requires a unique approach to
fix it. Sales Inside Inc. offers comprehensive database cleansing and
hygiene solutions customized to fit your needs
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