Tools and Hacks for B2b Sales People Sales Hacker Series - Seattle February 18th, 2015

1. www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
T.A. McCann, Founder
Tools and hacks for salespeople
January 2015

2. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
About me
●Entrepreneur
●Investor/advisor
●Productivity geek (sales, marketing...)
●tamccann.com/tools
●@tamccann and @RivalIQ

3. www.RivalIQ.com@tamccann3
“Your success is directly correlated to the size and
strength of your professional network”

4. www.RivalIQ.com@tamccann
The social address book
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But wait, there’s more – de-duplication + sync to my iPhone + Card
scanner

5. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Auto-enhance your list…with social data
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http://buff.ly/17gp4KE

6. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
How we do “connected customer” (CRM)
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Add rich contact data
+ virtual assistant
Deep user profiling and
understanding
Ongoing pipeline/CRM
management + email
Automated and personalized
messages (group)
Specific product feature usage
Master product and
user database
Admin
Hot List

7. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
The Rival IQ “hot” list
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8. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who are your focus companies (competitive, comparative…?
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Learning from others…

9. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
What content matters (from where and from whom)?
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Learning from others…

10. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who is driving the conversation (influencers)?
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Learning from others…

11. www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
Thank you!
Tweet @tamccann or @RivalIQ and get 25% off for 3
months