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5X5 
drip campaigns for salespeople
MARKETERS 
did someone say campaigns?
SALES 
too analog for campaigns
MARKETERS 
• Think in terms of 
“Campaigns” 
• Multiple Touches 
• Multiple Channels 
• Segmentation and 
Personalization 
CrowdCrux.com
TRADITIONAL SALES 
• 1o1 Human Communication 
• Knocking On Doors 
• Dialing For Dollars 
• Lookin’ For The Glengarry Leads
AS 
MARKETING+SALES 
EVOLVED…
INSIDE SALES 
CHALLENGES 
• Less In-Person Contact 
• Increased Volume of Leads, 
Opptys 
• Just Can’t Hire “Bodies” Fast 
Enough
INCREASED VOLUME 
• Inbound Leads 
• SDR Generated Opportunities 
• Recurring Business
HOW DO YOU 
SCALE?
HOW NOT TO DO IT 
• Don’t just add bodies 
• Don’t do it manually 
• Don’t do it by gut
5X5 
salespeople becoming mini-marketers
5X5 CAMPAIGNS 
• 5 Pre-Planned Templates 
• 5 Days/Weeks/Months Apart 
• Multiple Touches At Scale 
• Multiple Channels
WE USE 5X5 FOR 
• Prospecting and Sales Development 
• Handling Newly Assigned Leads 
• Nurturing During the Deal Process 
• Post Sale Follow-Ups 
• Driving Renewals
STRATEGIC 
TOUCHES 
1. Introduce Yourself 
2. Provide Value 
3. Offer Help 
4. Engage for Feedback 
5. “The Ask”
Introduce 
Provide Value 
Provide Value 
Engage For Feedback 
“The Ask”
✓Read tracking 
✓Click tracking 
✓Presentations tracking 
✓Reply tracking 
Website 
Reads Clicks 
Presentation 
Forwards 
Replies 
Badass 
Tracking:
TO RECAP, USE 5X5 
FOR 
• Prospecting and Sales Development 
• Handling Newly Assigned Leads 
• Nurturing During the Deal Process 
• Post Sale Follow-Ups 
• Driving Renewals
BEST PRACTICES 
• Automate when possible 
• {{Personalize}} as much as possible 
• Use Engagement Data to drive next 
steps 
• Constantly iterate and test new 
messaging
BEST PRACTICES 
• Use LinkedIn to Research 
• Check Glassdoor for Employee 
Reviews 
• Check Indeed for Jobs/Hiring 
• Read their Blog
WITH THE 5X5 
METHOD 
• Each of your Reps can scale 
• Drive consistency in your 
messaging 
• Accelerate your overall process
DON’T GET LAZY 
You’re In Sales.

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Sales Hacker Series - Tawheed Kader (TK) - 5x5 method

  • 1. 5X5 drip campaigns for salespeople
  • 2.
  • 3.
  • 4.
  • 5. MARKETERS did someone say campaigns?
  • 6. SALES too analog for campaigns
  • 7. MARKETERS • Think in terms of “Campaigns” • Multiple Touches • Multiple Channels • Segmentation and Personalization CrowdCrux.com
  • 8. TRADITIONAL SALES • 1o1 Human Communication • Knocking On Doors • Dialing For Dollars • Lookin’ For The Glengarry Leads
  • 10. INSIDE SALES CHALLENGES • Less In-Person Contact • Increased Volume of Leads, Opptys • Just Can’t Hire “Bodies” Fast Enough
  • 11. INCREASED VOLUME • Inbound Leads • SDR Generated Opportunities • Recurring Business
  • 12. HOW DO YOU SCALE?
  • 13. HOW NOT TO DO IT • Don’t just add bodies • Don’t do it manually • Don’t do it by gut
  • 14. 5X5 salespeople becoming mini-marketers
  • 15. 5X5 CAMPAIGNS • 5 Pre-Planned Templates • 5 Days/Weeks/Months Apart • Multiple Touches At Scale • Multiple Channels
  • 16. WE USE 5X5 FOR • Prospecting and Sales Development • Handling Newly Assigned Leads • Nurturing During the Deal Process • Post Sale Follow-Ups • Driving Renewals
  • 17. STRATEGIC TOUCHES 1. Introduce Yourself 2. Provide Value 3. Offer Help 4. Engage for Feedback 5. “The Ask”
  • 18.
  • 19.
  • 20. Introduce Provide Value Provide Value Engage For Feedback “The Ask”
  • 21.
  • 22. ✓Read tracking ✓Click tracking ✓Presentations tracking ✓Reply tracking Website Reads Clicks Presentation Forwards Replies Badass Tracking:
  • 23. TO RECAP, USE 5X5 FOR • Prospecting and Sales Development • Handling Newly Assigned Leads • Nurturing During the Deal Process • Post Sale Follow-Ups • Driving Renewals
  • 24. BEST PRACTICES • Automate when possible • {{Personalize}} as much as possible • Use Engagement Data to drive next steps • Constantly iterate and test new messaging
  • 25. BEST PRACTICES • Use LinkedIn to Research • Check Glassdoor for Employee Reviews • Check Indeed for Jobs/Hiring • Read their Blog
  • 26. WITH THE 5X5 METHOD • Each of your Reps can scale • Drive consistency in your messaging • Accelerate your overall process
  • 27. DON’T GET LAZY You’re In Sales.