Building the Prospecting Machine

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Sales Technology Business

Building the
Prospecting Machine
J. Ryan Williams
AdRoll

A little about me
• AdRoll Agency Sales
• Ran sales training
• Past life in Cause-
related Marketing

Who is AdRoll?
• Largest Retargeting platform in the world
– Backed by Theil, Merus, and Foundation Capital
– Largest partner to Facebook (FBX)
– Top five buyer on Google (AdX)
– Twitter Alpha partner
• Fastest growing business in California (Inc
2012)
• Forbes most promising companies 2013

Why your mom knows what we
do…

Today’s marketer needs cross-device targeting at scale
Adroll lets you engage customers across websites, apps, and devices
MOBILE SOCIALDESKTO
P

15,000 Customers – 100 Countries

AdRoll built a powerful self-service platform
Now we’re also servicing demand from large brands & agencies
#1 Fastest growing
ad tech company in US
Ad
Spend
Alexa Traffic Rank
Target Prospects circa 2010 - 2011

Top Advertisers…
• IR Top 500
• Fortune 500
• Crain’s Book of lists

AdRoll built a powerful self-service platform
Now we’re also servicing demand from large brands & agencies
#1 Fastest growing
ad tech company in US
Ad
Spend
Alexa Traffic Rank
Target Prospects circa 2010 - 2011

Find Partners without BD

Who is YOUR customer?
Who do they use for X service?

Make the most of your
outreach…

Kids Today….

Make the Case for Killer Tools

Build, Train, Test & Scale

Keep in touch:
linkedin.com/in/jryanwilliams
@jryanwilliams

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Building the Prospecting Machine

1. Building the Prospecting Machine J. Ryan Williams AdRoll

2. A little about me • AdRoll Agency Sales • Ran sales training • Past life in Cause- related Marketing

3. Who is AdRoll? • Largest Retargeting platform in the world – Backed by Theil, Merus, and Foundation Capital – Largest partner to Facebook (FBX) – Top five buyer on Google (AdX) – Twitter Alpha partner • Fastest growing business in California (Inc 2012) • Forbes most promising companies 2013

4. Why your mom knows what we do…

5. Today’s marketer needs cross-device targeting at scale Adroll lets you engage customers across websites, apps, and devices MOBILE SOCIALDESKTO P

6. 15,000 Customers – 100 Countries

7. AdRoll built a powerful self-service platform Now we’re also servicing demand from large brands & agencies #1 Fastest growing ad tech company in US Ad Spend Alexa Traffic Rank Target Prospects circa 2010 - 2011

8. Top Advertisers… • IR Top 500 • Fortune 500 • Crain’s Book of lists

9. AdRoll built a powerful self-service platform Now we’re also servicing demand from large brands & agencies #1 Fastest growing ad tech company in US Ad Spend Alexa Traffic Rank Target Prospects circa 2010 - 2011

10. Find Partners without BD

11. Who is YOUR customer? Who do they use for X service?

12.

13. Make the most of your outreach…

14. Kids Today….

15. Make the Case for Killer Tools

16. Build, Train, Test & Scale

17. Keep in touch: linkedin.com/in/jryanwilliams @jryanwilliams

Editor's Notes

Today’s marketer now needs to be able to hone in on that high-value targeted audience across platforms and devices - to reach them everywhere they go, regardless of whether it’s on the New York Times, on Facebook, on Twitter, on a smartphone, a tablet, or on any of the ad networks and exchanges you might see them. You need to reach them everywhere, unencumbered by platform constraints and integration challenges. This is what AdRoll delivers. We integrate across publishers, networks, platforms, apps, exchanges, devices - you name it. We want you to be able to cherry pick the best inventory and make sure your ads show up for the lowest price to the highest quality users wherever they are. We want to make it really easy to solve this cross-platform, cross-device challenge and we’ve made a massive commitment to solving it for marketers.