Two years ago the Tuck School of Business rolled out Chatter to its MBA students and staff. Now it is the preferred method of communication for all student clubs, all career services communications, and increasingly for academic use. Rebecca Joffrey has been actively involved in this roll-out, from the initial launch, through early hiccups, to what is now a stable and successful platform that takes on much of Tuck’s internal communications and collaboration. This session is a chance to learn from Tuck’s experience, including what to do (and what not to do) in terms of roll-out and student uptake.

1. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Tuesday, June 25, 2013
Wayne State University
Detroit, MI
Higher Education Summit

2. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Presented by
Rebecca Joffrey
Using Collaboration
to Create Communities
@RebeccaJoffrey “Living in the Feed”

3. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Using Chatter with Students

4. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
250 students in a class
70% alumni giving rate
#1 in employment success
About Tuck

5. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
We had a communication problem
Career “Office”

6. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
1. Everyone has ≠ goals with ≠ needs on a ≠ timeline
2. It’s hard to collect and track information
3. Knowledge gained in each job search is lost
4. No clarity until it’s all over
Why are Job Searches Hard?

7. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Personalized Information Feed
Job Search “Social Profile”
Corporate Relations Portal
The job search is social
Alumni and Peer Collaboration

8. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.

9. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
What happened?

10. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
1. More Unified Career Experience

11. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
On-boarding
Clubs
Projects
Treks
Research Centers
Cross-Dartmouth
2. Group Explosion

12. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
3. Job Search Collaboration

13. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
1. Say what you want to say, when you want to say it
2. Allow students to self-organize
3. Reach targeted groups of students
4. Track membership (and interests)
5. See who’s in charge
6. Give your communications a “face”
7. ‘Listen’ in addition to talking
8. Find documents (get rid of shared drives)
9. Locate historic information
10. Loop in alumni and staff
11. Reduce email!
Why Chatter?

14. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
YEAR 1
Onboarding class, mandating
career club usage
YEAR 2
Club ‘websites’, seeding
leadership, company pages
YEAR 3
Full student adoption
Chatter Adoption Timeline

15. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Understanding
what we do
Logistics
Skill building
Relationships
Previous year’s
communication
1 2 3 4
5 6 7 8
9 10

16. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
7 Keys to Success
1. Let student champions be the voice of change
2. Emphasize that email is not the future
3. Articulate where Chatter fits with other tools
4. Get student club buy-in
5. Ask departments to use Chatter to create an internal
‘website’
6. Content is king, ‘likes’ are queen
7. Be patient and talk to other schools for ideas and support

17. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Everything You Need to Plan & Manage Your Career Search
Guided Discovery
ü Everything in one place
ü Easy to find
Rally the school
ü Collaboration
ü Personalized information
feed
Track progress
ü Provide a clear picture of where they are and
how they will fare
ü Build new levels of customer understanding
CRM

18. HIGHER EDUCATION SUMMIT ’13:
ENGAGE. TRANSFORM. SUCCEED.
Thank You