Learn how you can raise more resources and create more meaningful relationship with your donors. Nonprofit Cloud fundraising experts highlight how this solution can help with your day to day role and showcase exciting innovations available now and in the future in the Nonprofit Cloud.

1. A Day in the Life of
a Fundraiser in
Nonprofit Cloud

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4. Speakers
Andrea Schiller
aschiller@salesforce.com
Senior Product Marketing Manager
Deb Brown
deb.brown@salesforce.com
Lead Solution Engineer
Mary Pustejovsky
mpustejovsky@salesforce.com
Senior Product Manager

5. Nonprofit Cloud
Fundraising on Nonprofit Cloud
The Many Hats of Fundraising
Roadmap Review
Questions
Agenda

6. Salesforce.org Nonprofit Cloud
Program Management
EngagementFundraising
npsp
Income Management
Donor Engagement
Reporting & Analytics
Program Delivery Grant Management
Community Portals
Advocacy
Impact Measurement
Donation Management
Marketing
Automation
#1
CRM
for nonprofits
Become a Connected Nonprofit

7. Fundraising With Nonprofit Cloud
Salesforce
Technology
Partner
Technology
Complete Platform for
Nonprofits
Salesforce.org
Technology

8. Raise More Resources with Nonprofit Cloud
Acquire, grow & retain your donor base
Fundraising Reporting &
Analytics
Personalized & Automated
Donor Journeys
Tailored Success Engagements &
Resources
Extend with Best in Class
Fundraising Apps
34%
Increase in donor
retention
Increase Gift Officer
Productivity
Full Donation Tracking &
Moves Management

9. Raise More Resources with Nonprofit Cloud
Fundraising
npsp
Income Management
Donor Engagement
Reporting & Analytics
Donation Management
+43%
funds raised
+34%
donor retention
Become a Connected Nonprofit

10. Day in the Life of a Fundraiser - You Wear Many Hats!

11. Day in the Life of a Fundraiser - You Wear Many Hats!
Donor Relationship Management
& Stewardship
Donor
Engagement
Donation
Management
Data Management
Fundraising Reporting

12. Hat 1: Donor Relationship Management
49%
confident they have adequate
technology to grow donor
relationship management*
*Nonprofit Trends Report

13. ● Camp Kesem uses Salesforce to manage
constituents and events, process donations, and
run peer-to-peer fundraising campaigns
● Streamlined onboarding and management
processes across all chapters, and scaled from 43
to 105 college chapters, and collecting all the
data in NPSP
● Increased ability to grow, with a 345% increase in
funds raised from $2.2 to $9.8 million
Kesem is a
Unlocking growth to support children impacted by parent’s cancer with Salesforce
“Before, we were limited by the number of chapters we could
support; this year, we’re opening nineteen new chapters. That
just wouldn’t have been possible before.”
Cristin O’Leary Jones, Development Director

14. Hat 2: Donation Management
31%
embraced tactics to understand
giving preferences*
*Nonprofit Trends Report

15. ● 2.3M fundraising transactions processed
annually with NPSP
● Marketing Cloud helps Barnardo’s segment to
support their 200 different pitches and
communicate with 3 million donors
● 86% more transactions processed, while
decreasing staff required to manage platform
from 11 to 2 people
Barnardo’s is a
Harnessing the power of data to uplift fundraising
“With Salesforce, we can raise more vital funds to
help vulnerable children.”
Rohan Putter, Deputy Director Of Fundraising,
Supporter Marketing, and Engagement

16. Hat 3: Donor Engagement
44%
successful at sending prospects
and constituents through a
journey*
*Nonprofit Trends Report

17. ● Fully integrated strategy in 2016 with Nonprofit
Success Pack and Marketing Cloud, along with
integrated online constituent fundraising
● Marketing Cloud provides the ability to highly
target communications based on constituent data
● Gave monthly donors a better experience
and increased loyalty and retention
Smile Train is a
Personalized engagement timed across channels

18. Hat 4: Leverage the Data & AI
361%
use of artificial intelligence by
nonprofit growth projection*
*Nonprofit Trends Report

19. ● Enable high-achieving underrepresented students
to graduate from top colleges
● Use the Nonprofit Success Pack & Form Assembly
to track scholars progress and track 8,000
contacts
● Use Sales Cloud Einstein to log and organize
activities, emails and notes, flag out of date
opportunities
SCS Noonan is a

20. Hat 5: Fundraising Reporting
42%
reporting impact back to donors is
a manual process*
*Nonprofit Trends Report

21. ● Welcome 1.3+ million visitors per year,
Development team on Nonprofit Success Pack plus
an integrated online fundraising tool
● Moves management and real-time forecasting
managed using out of the box reports, dashboards
and Einstein Analytics
● Use campaign hierarchy to identify which activity
produced the strongest ROI
● VIP experiences managed on Salesforce
National Aquarium is a
Donor relationship management across the organization “Development is all about building relationships with
donors and strengthening their commitment to the
Aquarium, with NPSP, we have a 360-degree view of a
donor at any given time so we can continue to build and
cultivate these relationships”
Melanie Bricker, Director of Development Services
LEARN MORE
Session
Recording Coming
Soon!

22. Roadmap Sneak Peak: Batch Gift Entry
Streamline your data entry
Enter donation data, fast and mouse-free
Build and reuse templates
Use intelligence to prevent duplicate records
Increase staff efficiency
Optimize for clean and accurate data
Value
In Pilot

23. Roadmap Sneak Peak: Data Storage Optimizer
Efficiently manage large data volumes
Intelligently archive & restore opportunity data
Easily view archived data in a record
Einstein Analytics & Customizable Rollups ready
Admin Friendly
Salesforce Native: secure and reliable
Enhance Performance
Value
Looking for Pilot
Customers

24. Questions?