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Matt Bauer
 PRESIDENT AND
   CO-FOUNDER
 BetterWorld Telecom
Environmental and Social Justice Becoming
Standard Business Practice
U.S. Carbon Footprint
  • The U.S. emits the equivalent of about 118
  pounds
    of carbon dioxide per resident every day

  • This includes emissions from industry. Annually,
    nearly 20 metric tons per American

  • About five times the number per citizen of the
    world at large
                              Source: International Energy Agency
Carbon Dioxide the most prevalent GHG emitted in the U.S.,
primarily energy used in buildings and transportation




                              Source: Brookings Institute Study, EPA and EIA
Industries Taking the Lead
with Green Commitment
      Leadership in Energy and Environmental
      Design (LEED)

      - Provides a suite of standards for
        environmentally sustainable construction

      - Over 14,000 projects in less than 10 years

      - Transformed building industry, created standards
Opportunity: Leading a
$2 Trillion Global Industry
towards sustainability
“A dollar spent on telecom infrastructure produces
an outsize impact on the U.S. economy as a
whole…telecom investment plays a vital role in
stimulating economic growth and productivity--
more so than money spent on roads, electricity, or
even education.”
                                            BusinessWeek 2007
                  The US Telecom Industry: Back From The Dead
In the $450 Billion U.S. telecom carrier market,
     BetterWorld is the only triple bottom
      line, nationwide carrier focused on
         Sustainable Communications
Solutions for Businesses and Non Profits
  BetterWorld Telecom is a Communications Applications Integrator and
  Carrier, providing Business-Grade Services Nationwide

             Switched Local, National and International Long
             Distance and Toll Free
             Dedicated Long Distance and Toll Free – DS3, T1
             Dedicated Data/Internet – DS3, T1, DSL
             Unified Communications, VoIP, IP Trunking
             Disaster Recovery, MPLS, Applications
What is BetterWorld        Carbon-neutral certification,
                           creating first telecom offset
Doing to Help Create
                           Green supply chain & partners
a CSR Standard in
                           3% Donation of top line revenues
the Telecoms
                           All employees volunteer 1.5 work
Industry?                  days per month
                           Focus on green telecom products
                           and education – Bainbridge Study
                           Certifications: B Corporation
                           founding member, One Percent for
                           the Planet™, and WorldBlu™ list
Drop Your
                       CSR Report at www.BetterWorldTelecom.com
Logo Here
BetterWorld
Customers-
Aligned by
Mission,
Passion
Just Looking at Datacenters…
  U.S. data center industry is in the midst
  of major growth - 1.5% of all power used*
  Demand side - driven by several factors,
  including:
      - Electronic transactions
     - Internet communication and entertainment
     - Global commerce
     - Satellite navigation and electronic shipment tracking

                               Source: EPA Data Center Report to Congress, 2007
Just Looking at Datacenters…
 Peak load from U.S. servers and data centers
 approximately 7 gigawatts (GW)

 …or about 15 baseload power plants.

 If current trends continue, demand will rise to 12 GW by
 2011,
 an additional 10 power plants.
Datacenter Innovation
 Supply side issue – power/cost savings a
 huge driver
 Sun – Eco Responsibility
 Initiative, modular centers
 IBM – Project “Big Green”
 Google’s wave powered
 data center, patent filed
 in 2008


                 Source: 2008 Aperture Research Interviews with 100 Data Center Professionals
The Green Telecom Wave is Coming…
     Worldwide spending on Green Communications
     services expected to increase 34% between
     2008-2013
     By 2013, Green Communications revenues
     will reach $257B
     Each business sector will realize >30% cost/power
     reductions, and product waste cost savings for
     commercial buildings of 50-90%
Green Telecom Drivers
         Green Telecom Solutions and
         Business Practices:
            Green Products – physical changes
            Societal Change – 2007 first
            year we drove less, local vs. global
            Cost Savings, OPEX and CAPEX

          Cap and Trade Legislation
          3% to 5% estimated power consumption
          telecom and Internet infrastructure
          Supply side versus demand side changes
Green Communications Products
$256B Global Industry by 2013


                       - Web/Audio/Video Conferencing
                       - Unified Communications
                       - Virtual PBX
                       - Telecommuting
                       - Mobile Workforce
                       - Branch/Remote Office Capabilities
                       - Machine to Machine Automation
Telecom Enabling Societal Change
         Localization versus Globalization

         Worldblu – democratization of the
         workplace

         Sun Open Work Initiative

         Best Buy Case Study - ROWE

         Telework Coalition
BetterWorld Case Studies
Available at www.BetterWorldTelecom.com

           Lowering costs, reducing carbon footprints

           • Greenpeace
                 Converged network solution, VPBX

           • Whole Foods
                  Reduced travel and commuting

           • Bainbridge Graduate Institute
                  Telecom Green Paper Project 2007-2008
The BetterWorld Corporate
Telecom Carbon Diet
        Communications audit, reactive and proactive
        Physical infrastructure - less wires, less
        equipment, simplified physical footprint
        Commuting & travel reduction
        Cost savings: opex and capex
        Consider more decentralized structure
        MTM automation
For more information
         Sun Open Work Initiative
          www.sun.com/aboutsun/openwork
         VoIP/Unified Communications Portal
          www.fiercevoip.com
         Best Buy Results-only Work Environment
          Google: ROWE and Best Buy
         Telework Coalition - www.telcoa.org
         Inspiring Futures Atlanta – www.inspiringfutures.org
         BetterWorld Telecom - www.BetterWorldTelecom.com
Thank You – Questions
    mbauer@beterworldtelecom.com

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The Green Telecom Wave is Coming

  • 1.
  • 2. Matt Bauer PRESIDENT AND CO-FOUNDER BetterWorld Telecom
  • 3. Environmental and Social Justice Becoming Standard Business Practice
  • 4. U.S. Carbon Footprint • The U.S. emits the equivalent of about 118 pounds of carbon dioxide per resident every day • This includes emissions from industry. Annually, nearly 20 metric tons per American • About five times the number per citizen of the world at large Source: International Energy Agency
  • 5. Carbon Dioxide the most prevalent GHG emitted in the U.S., primarily energy used in buildings and transportation Source: Brookings Institute Study, EPA and EIA
  • 6. Industries Taking the Lead with Green Commitment Leadership in Energy and Environmental Design (LEED) - Provides a suite of standards for environmentally sustainable construction - Over 14,000 projects in less than 10 years - Transformed building industry, created standards
  • 7. Opportunity: Leading a $2 Trillion Global Industry towards sustainability “A dollar spent on telecom infrastructure produces an outsize impact on the U.S. economy as a whole…telecom investment plays a vital role in stimulating economic growth and productivity-- more so than money spent on roads, electricity, or even education.” BusinessWeek 2007 The US Telecom Industry: Back From The Dead
  • 8. In the $450 Billion U.S. telecom carrier market, BetterWorld is the only triple bottom line, nationwide carrier focused on Sustainable Communications
  • 9. Solutions for Businesses and Non Profits BetterWorld Telecom is a Communications Applications Integrator and Carrier, providing Business-Grade Services Nationwide Switched Local, National and International Long Distance and Toll Free Dedicated Long Distance and Toll Free – DS3, T1 Dedicated Data/Internet – DS3, T1, DSL Unified Communications, VoIP, IP Trunking Disaster Recovery, MPLS, Applications
  • 10. What is BetterWorld Carbon-neutral certification, creating first telecom offset Doing to Help Create Green supply chain & partners a CSR Standard in 3% Donation of top line revenues the Telecoms All employees volunteer 1.5 work Industry? days per month Focus on green telecom products and education – Bainbridge Study Certifications: B Corporation founding member, One Percent for the Planet™, and WorldBlu™ list Drop Your CSR Report at www.BetterWorldTelecom.com Logo Here
  • 12. Just Looking at Datacenters… U.S. data center industry is in the midst of major growth - 1.5% of all power used* Demand side - driven by several factors, including: - Electronic transactions - Internet communication and entertainment - Global commerce - Satellite navigation and electronic shipment tracking Source: EPA Data Center Report to Congress, 2007
  • 13. Just Looking at Datacenters… Peak load from U.S. servers and data centers approximately 7 gigawatts (GW) …or about 15 baseload power plants. If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.
  • 14. Datacenter Innovation Supply side issue – power/cost savings a huge driver Sun – Eco Responsibility Initiative, modular centers IBM – Project “Big Green” Google’s wave powered data center, patent filed in 2008 Source: 2008 Aperture Research Interviews with 100 Data Center Professionals
  • 15. The Green Telecom Wave is Coming… Worldwide spending on Green Communications services expected to increase 34% between 2008-2013 By 2013, Green Communications revenues will reach $257B Each business sector will realize >30% cost/power reductions, and product waste cost savings for commercial buildings of 50-90%
  • 16. Green Telecom Drivers Green Telecom Solutions and Business Practices: Green Products – physical changes Societal Change – 2007 first year we drove less, local vs. global Cost Savings, OPEX and CAPEX Cap and Trade Legislation 3% to 5% estimated power consumption telecom and Internet infrastructure Supply side versus demand side changes
  • 17. Green Communications Products $256B Global Industry by 2013 - Web/Audio/Video Conferencing - Unified Communications - Virtual PBX - Telecommuting - Mobile Workforce - Branch/Remote Office Capabilities - Machine to Machine Automation
  • 18. Telecom Enabling Societal Change Localization versus Globalization Worldblu – democratization of the workplace Sun Open Work Initiative Best Buy Case Study - ROWE Telework Coalition
  • 19. BetterWorld Case Studies Available at www.BetterWorldTelecom.com Lowering costs, reducing carbon footprints • Greenpeace Converged network solution, VPBX • Whole Foods Reduced travel and commuting • Bainbridge Graduate Institute Telecom Green Paper Project 2007-2008
  • 20. The BetterWorld Corporate Telecom Carbon Diet Communications audit, reactive and proactive Physical infrastructure - less wires, less equipment, simplified physical footprint Commuting & travel reduction Cost savings: opex and capex Consider more decentralized structure MTM automation
  • 21. For more information Sun Open Work Initiative www.sun.com/aboutsun/openwork VoIP/Unified Communications Portal www.fiercevoip.com Best Buy Results-only Work Environment Google: ROWE and Best Buy Telework Coalition - www.telcoa.org Inspiring Futures Atlanta – www.inspiringfutures.org BetterWorld Telecom - www.BetterWorldTelecom.com
  • 22. Thank You – Questions mbauer@beterworldtelecom.com