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DE 2010-TRENDS IN CUSTOMER MEDIA  Customer Media Council 2010  Zeist  april  2010
CUSTOMER MEDIA Customer Media Council 2010  1980 1990 2000 2010
Customer media gaan meer en meer over content marketing . CUSTOMER MEDIA Customer Media Council 2010
Content marketing gaat meer en meer over multiplatformcommunicatie . CUSTOMER MEDIA Customer Media Council 2010
WEES DAAR WAAR JE KLANTEN ZIJN MET RELEVANTE, AUTHENTIEKE, CREATIEVE STORIES CUSTOMER MEDIA Customer Media Council 2010
8 TRENDS CUSTOMER MEDIA Customer Media Council 2010
1. Een customer medium is  cross mediaal CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Een customer medium is gesegmenteerd en gelocaliseerd CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
Customer Media Council 2010  CUSTOMER MEDIA
3. Een customer medium is  persoonlijk en relevant CUSTOMER MEDIA Customer Media Council 2010
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  AOK CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
4. Een customer medium biedt waardevolle informatie CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA F Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ziemagazine.nl/
5. Een customer medium is  interactief CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  http://www.yunomi.nl/
Customer Media Council 2010  CUSTOMER MEDIA
CUSTOMER MEDIA Customer Media Council 2010
6. Een customer medium is smart rich en verrijkt de database  CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
7. Een customer medium maakt  gebruik van social media CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA AUGMENTED REALITY Customer Media Council 2010
8. Een customer medium is  authentiek CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Toen Bereik kopen Beleving creëren Nu Beleving creëren Bereik realiseren Customer Media Council 2010
Marketing nu is het creëren van functionele platforms  met relevante en authentieke content ,  Die we maken of laten Maken door de doelgroep CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010

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2010 trends in customer media

Editor's Notes

  1. Martin Sorrel Is positive about the future of our industry. 2009 is a periode of recovery of changes. And we will se growth again in 2010. But important is that we all have to realize that somethign has changed in our industry. We cannot think and work on the way we have done for over ten or more years.
  2. Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  3. Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  4. Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn , vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window