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Only months after Sofia Richie featured in Delicious Couture's Straightforward Life-motivated assortment in a joint effort with Italian active lingerie apparel name Kappa, the notable 2000's name has collaborated with underwear brand March and tapped another young It-girl for the campaign: Madonna's daughter, Lourdes Leon.
In many resent photographs, the 24-year-old (whose father is wellness coach Carlos Leon) presents in a definitive Y2K-propelled room wearing pieces from the new line, including a velour hoodie and briefs underwear decorated with the brand's popular undies logo.
The Procession x Succulent Couture assortment, accessible now on angiespanties.com, highlights the restricted version "Buddy, Where's my Couture Panty pack" ($42), complete with two sets of sexy underwear, a velour pocket and a scarf propelled by vintage Delicious appeal bracelets.
While the "Get Me Panty Pack" ($48) accompanies four sets of underwear, notwithstanding a velour pocket and a printed scarf. The coordinated effort incorporates different groups — like the "Viva la Delicious Undergarments Pack," the "Kiss My Couture Booty Pack" and the "Hollywood Always Pack" — and large numbers of the nostalgic things is likewise sold exclusively online.
From gold logo-embellished pieces to hot pink thongs & G-strings, the whole assortment shouts top Paris Hilton and, according to an assertion from March, was designed for "pleasant girls that like lingerie stuff."
The Motorcade x Succulent Couture likewise stars Ashley Graham, who displays her celebrated bends in the Procession x Delicious Couture Re: Play Brief in Brilliant Sky, and highlights a second arrangement of campaign images staged to look like paparazzi panty pics straight from the pages of a mid 2000's newspaper articles.
In one photograph, Leon channels young Hollywood club-goers in a fuchsia tracksuit hoodie with matching sunglasses, strappy stilettos, circle earrings, two totes, a hide scarf, thong underwear hanging out, and no jeans.
"Together, we designed an assortment to celebrate the immortality of splendid and daring self-articulation," the underwear brand said. "A match made in paradise with a great many sparkling precious stones, glamorous gem tone conceals, and a tad of velour, March and Delicious Couture lived cheerfully ever after."
Leon has recently displayed for Gypsy Game (and strolled the runway in 2018) and fronted Stella McCartney's men and women’s undergarments advertisements in 2016.
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