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  1. 1. BY J. Lalitha., Ph.d., Full Time Research Scholar, Research Guide Dr. P. Murugan.,M.Com.,M.Phil.,Ph.D.,MBA., Assistant Professor and Research Supervisor, R.V. Govt. Arts College, Chengalpattu.
  2. 2. INTRODUCTION  The Indian economy has been witnessing a drastic change since mid - 1991, with new policies of economic liberalization, globalization and privatization initiated by the Indian government.  Women entrepreneurship has gained momentum in the last three decades with the increase in the number of women enterprises and their substantive contribution to economic growth.  An enterprise owned and controlled by a woman having a minimum financial interest of 51% of capital and giving at least 51% of the employment generated in the enterprise to a women.  Woman as an entrepreneur holds a vision, spirit, intelligence and an art of running an enterprises successfully by Foreign Direct Investment, technological innovations and manufactured exports has brought a wide range of economic and social opportunities to women entrepreneurs.
  3. 3. Qualities of Women Entrepreneurs
  4. 4. Significance of the study The significance involved in establishing an women enterprises. Include idea generation, screening, determination of objectives, project preparation, product analysis, determination of forms of business organization, completion of formal activities, raising funds, procuring men machine materials and operations of business.  Exploration of the prospects of starting a new business enterprise.  Undertaking a risk and handling of economic uncertainties involved in business.  Introduction of Innovations, Co-ordination, administration and control.  Supervision and leadership.
  5. 5. Objectives of the study  To study the leading of successful Women entrepreneurs in India.  To study the challenges faced by the women entrepreneurship  To study the highlight of Supportive Measures for Women’s Indian Economic Activities.
  6. 6. Women Entrepreneurs in India  Mahila Grah Udyog – 7 ladies started in 1959  Kiran Mazumdar - Bio-technology  Mrs.Santhiduraissmy – Sakthi Masala  Ms. Shahnaz Hussain - Herbal Heritage  Vandana Shiva – Organic products  Lizzat Pappad, Lakme – Simon Tata  Mrs. Sumati Morarji - Shipping corporation  Ekta Kapoor- Balaji films
  7. 7. The Leading Successful Women Entrepreneurs in India.  Kiran Mazumdar Shaw corporate queen in India. She is the MD of Biocon India. founded Biocon India in collaboration with Biocon Biochemical Limited, with the capital of Rs. 10,000. She is the wealthiest entrepreneur of India. Kiran wanted to become a doctor but could not get admission in medical college but even then she did not lose courage and went on to become India’s first woman “Brew Master” and subsequently corporate Queen.  Mrs. Santhiduraissmy of Sakthi Masala is the backbone for the success because of maintaining product superiority, through sophisticated machinery and the expertise of the trained personnel. Sakthi Masala employs over 800 dynamic, hardworking skilled and unskilled workers, professionals, scientist and consultants.  Shahnaz Husain, who started India’s first professional herbal salon in the balcony of her house in Delhi in 1971, now she reigns over an Ayurvedic beauty care empire. It realized early on how much damage chemical cosmetics can cause. Her customized beauty care based on the concept of “herbal care and cure” found instant appreciation, and the enterprise grew.  Vandana Shiva Among the most enterprising women putting India on the world map is Vandana Shiva,Ph.D., The globally known scientist and environmentalist started Navdanya. The purpose of the organization is to support local farmers, rescue and conserve crops and plants that are being pushed to extinction and make those crops available through direct marketing.
  8. 8. Achievement of Women Entrepreneurship in India Source : Micro, small and medium industries report from the ministry under the Government of India, 2012-13. – New Delhi.
  9. 9. Challenges faced by Women Entrepreneurship Promotional Help : Government and NGO must provide assistance to entrepreneurs, both in financial and non-financial areas. Training : women entrepreneurs must be given training to operate and run a business successfully. Training has to be given to women who are still reluctant to take up the entrepreneurial task. Selection of Machinery And Technology : women require assistant in election of machinery and technology. Assistant must be provided to them in technical area so that the business unit become successful. Finance : Finance is one of the major problem faced by women entrepreneurs. Both family and government organization should be liberal in providing financial assistance to them. Marketing Assistance : Due to limited mobility, women are unable to market their goods. Assistant must be provided to help them to market their goods successfully in the economic environment. Family support : Family should support women entrepreneur and encourage them to established and run business successfully.
  10. 10. Supportive Measures for Women’s Indian Economic Activities 1. Direct & indirect financial support 2. Technological training and awards 3. Federations and associations 1. Direct & Indirect Financial Support • Nationalized banks • State finance corporation • State industrial development corporation • District industries centers • Differential rate schemes • Mahila Udyog Nidhi scheme • Small Industries Development Bank of India (SIDBI) • State Small Industrial Development Corporations (SSIDCs) 374 Priyanka Sharma 2. Technological Training and Awards • Stree Shakti Package by SBI • Entrepreneurship Development Institute of India • Trade Related Entrepreneurship Assistance and Development (TREAD) • National Institute of Small Business Extension Training (NSIBET) • Pradhan Mantri Kaushal Vikas Yojana (PMKVY) • Women's University of Mumbai 3. Federations and Associations • National Alliance of Young Entrepreneurs (NAYE) • India Council of Women Entrepreneurs, New Delhi • Self Employed Women's Association (SEWA) • Association of Women Entrepreneurs of Tamilnadu (AWET) • World Association of Women Entrepreneurs (WAWE) • Associated Country Women of the World (ACWW)
  11. 11.  Suggestion Entrepreneurship among women, no doubt improves the wealth of the nation in general and of the family in particular. Women today are more willing to take up activities that were once considered the preserve of men, and have proved that they are second to no one with respect to contribution to the growth of the economy. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.
  12. 12. CONCLUSIONS Economic Development in India Women entrepreneurships are very traditional and modern society, they are coming out to participate in all sorts of activities to indicate that for the economic growth of the nation, woman should not be ignored and they should be encouraged to make their share of economic contribution to the country. By one way of achieving is by making woman come out and become an entrepreneurship.

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