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                                                                                                                                                      MORE THAN                                            MICROSOFT UK
                                                                                              unique networking                            Dominic Grounsell, Marketing Director,                Philippa Snare, Chief Marketing Officer,
                                    OUR PARTNERS:
                                                                                                                                                                   THE MARKETING PERSPECTIVE
            interaction between all participants



                                                                                                 1
            marketing procurement skill-set as well as allowing for ample               hours of high level content
            workshop formats led by industry experts to enhance your                                                                             MARTINI CORPORATION
                                                                                                                                              Procurement Manager, BACARDI                                Procurement, COCA COLA
            case studies, roundtable discussions and hands-on
                                                                                             over
                                                                                                                                               Kathryn Derbyshire, Global ATL                             Jane Dormer, GB&I Head of
          • Take part in knowledge sharing opportunities delivered through
                   optimise it to impact the top line


                                                                                                 15
                 • Hear best practice to help you to manage your spend and                      expert speakers
       neutral, collaborative environment                                                                                                                                                                      TELEKOM
                                                                                                                                                   Senior Manager, SONY                               Leader Marketing, DEUTSCHE
       table, your requirements, your challenges and frustrations – in a                                                                     Aurélien Givert, Marketing Category                    Thomas Holzapfel, Global Category
       your partners’ “sheet” - what is it that each of you brings to the
       provider professional, gain a better understanding of what’s on


                                                                                                35
     • Whether you are a marketing, procurement or agency/service
                                                                                                 in Europe
         procurement strategies of Europe’s top marketing spenders                                                                                 Director, VODAFONE                                     Procurement Lead, GOOGLE
                                                                                            procurement minds                               Benoit Dauchin, Group SCM Services                          Kerry Aspinwall, Global Marketing
       • In just two days, benchmark against the collaborative, marketing
                                                                                           of the best marketing
           procurement professionals in one room
           in Europe bringing together cross-industry marketing and
         • Attend the ONLY dedicated marketing procurement conference
                                                                                                                                                                   LEADING INDUSTRY SPEAKERS

                                                                                                120
                                                                                              www.procurecon-marketing.com                                       Jumeirah Carlton Tower Hotel, 10 -11 June 2013
              YOUR REASONS TO ATTEND
                                                                                                                                                  LONDON, UK
                                                            optimisation of marketing and digital spend
              Supported by:                                                                                                                                                                                     Supported by:
                                                      collaborative practices on strategy, execution, ROI and
                                                       Bespoke forum to benchmark against best-in-class,
                                                             MARKETING
                                                             ProcureCon
    Book before 22nd March!                                                                                                                                                           www.procurecon-marketing.com
          SAVE £450!                                                                                                                                                                        Discover more at
     WHY ATTEND PROCURECON MARKETING 2013?                                                                                                                     Our Partners
ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120                  Marketing Services Partner:                            Premium Partner:                                 Strategic Partner:
senior level marketing procurement professionals to benchmark against best-in-class, collaborative
practices on strategy, execution, ROI and optimisation of digital and marketing spend.
It will be the ONLY event in Europe to approach the marketing category from the procurement point             Charterhouse is a family business formed           Decideware provides the world’s           Ebiquity provides brands with independent
of view, bringing together cross-industry marketing and procurement professionals in one                      in 1969. Since the mid-90’s we have been        leading Software-as-a-Service (SaaS)          data-driven insights to improve corporate
                                                                                                           independent of manufacturing, pioneering the      application or Marketing Procurement             and brand performance. We work with
room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250               development of the print management model            professionals. Our clients, major               senior marketing and procurement
companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel      in Europe and more recently evolving into a         advertisers with responsibility for       professionals to identify ways of optimising
                                                                                                               multi-facet marketing services production     some of the world’s best-loved brands,           the efficiency and effectiveness of their
and hospitality sectors.                                                                                       company. We specialise in the decoupled
                                                                                                                                                                demanded their key agency data be           media and marketing investment. We are
                                                                                                               production of marketing communications
                                                                                                                                                                accessible anywhere, anytime via a           partners to over 1,000 clients across 60
Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your               (printed and digital), employing 200 people.
                                                                                                          Over half of our employees work on site at our     central platform of fast, secure, robust      markets including 85 of the top 100 global
organisation’s collaboration!                                                                                clients premises, integrating with the brand       tools delivered across the Internet.           advertisers. This experience and our
                                                                                                               and delivering innovation in the marketing        Designed in consultation with our         unrivalled data pools enable us to uniquely
                                                                                                                          production process.               clients, Decideware’s Marketing Agency              assist clients in the following areas.
                                  EARLY BIRD DISCOUNTS                                                    In 2012 Charterhouse was acquired by Konica            Management Platform features a              -Select, incentivise and remunerate their
                                                                                                              Minolta Business Solutions Europe GmbH,        wide array of solutions covering all key                       media agency
                                                                                                          becoming part of the Konica Minolta Business        touch points between clients and their          -Audit & benchmark their planning and
  Delegate Rates - Book now to save up to £450!                                                                Solutions Group; which is represented by        agencies. Specific modules include                        buying performance
   Price for Procurement Professionals                                                                         subsidiaries and distributors in more than    Agency Evaluation, Scope of Work and
                                                                                                                                                                                                           -Optimise the ROI from their media, digital,
                                                                                                                50 countries in Europe, the Middle East                 Capability Manager.
   Early bird 2 Day Package                                                          Discount                                                                                                                  sponsorship and promotional activity
                                                                                                               and Africa (EMEA), and has over 30,000
                                                         Standard Rate                                                employees around the world.                                                               -Provide greater transparency in the
   (valid before 22nd March)                                                           Rate                                                                                                                 advertiser/agency relationship and ensure
                                                                                                                  Our core areas of expertise are print
                                                                                                                management, digital production, studio                                                                  contract compliance
   Conference Days,                                                                  £899                   services, data management, permanent POS
                                                            £1,199
   10th & 11th June 2013                                                           SAVE £300                         and promotional merchandise.
   Price for Marketing Agencies                                                                                                  If you can add value to this forum, please contact
   Early bird 2 Day Package                                                          Discount                                   Lizzie Fox +44 (0) 207368 9524 lizzie.fox@wbr.co.uk
                                                         Standard Rate
   (valid before 22nd March)                                                           Rate
   Conference Days,                                                                 £1,449
                                                                                                                   Content created and approved by our leading
                                                            £1,899                                                    ProcureCon Marketing Advisory Board
   10th & 11th June 2013                                                           SAVE £450
   Prices for Vendors, Solution Providers & Consultants                                                                      Rosalind Davies,                                                      Benoit Dauchin,
                                                                                                                             Head of Marketing Procurement,                                        Group SCM Services Director,
   Early bird 2 Day Package                                                          Discount
                                                         Standard Rate                                                       The Royal Bank of Scotland                                            Vodafone
   (valid before 22nd March)                                                           Rate
   Conference Days,                                                                 £1,999                                                                                                         Debbie Morrison,
                                                            £2,399                                                           Steve Lightfoot,                                                      Director of Consultancy and Best
   10th & 11th June 2013                                                           SAVE £400
                                                                                                                             Global Communications                                                 Practice, ISBA
  Booking subject to 20% UK VAT
                                                                                                                             Procurement Manager,
                                                                                                                             World Federation of Advertisers                                       Stephanie Harper-Jones,
                           HOW TO BOOK YOUR TICKET                                                                                                                                                 Director Sales and Marketing
              Book your place online at                        Email us at                                                                                                                         Sourcing, Nokia
                                                                                                                             Tina Fegent,
              www.procurecon-marketing.com                     procurecon@wbr.co.uk                                          Director,                                                             Sophia Weir,
              Call Saima Qureshi on                            Fax your completed booking form to                            Tina Fegent Procurement                                               Head of Media,
              44 (0)20 7368 9507                               +44 (0)20 7368 9401                                           Consultancy                                                           Sainsbury’s
AGENDA
                                                     Day One: Monday 10th June 2013                                                                                                                                                                          Day Two: Tuesday 11th June 2013
07:45 Registration and coffee                                                                                                                                                                                08:30 Registration and coffee
08:30 Chair’s opening remarks
                                                                                                                                                                                                             09:00 Chair’s opening remarks
08:40 How marketers approach their role and collaborations with internal and external partners
                               • How has the role of marketing evolved?                                                                                                                                      09:10 CASE STUDY: The Vodafone strategy for employing agencies
                               • With firms under increased financial scrutiny, what return do you expect from your marketing budget? How do you use data to drive strategic                                                          •    What is your internal structure within procurement and marketing?
                                 marketing decisions?
 AN INTERVIEW WITH MARKETING




                                                                                                                                                                                                                                    •    How are internal decisions made within your company on marketing spend?
                               • Describe your relationship with procurement and with your external agencies. How do you collaborate with procurement?                                                                              •    How does interaction and engagement takes place between the two functions?                                      HOW TO EMPLO
                                                                                                                                                                                                                                                                                                                                                                     Y AGENCIES
                               • Has the involvement of procurement increased strategic activities such as agency shortlisting, scoping of deliverables or assessing creative                                                       •    Who are the preferred suppliers? What methodology was used in selection?
                                 and strategic capabilities of agencies?
                                                                                                                                                                                                                                    •    Strategy, execution, ROI and optimisation of marketing spend
                               • How are you ensuring creativity and value of service from agencies is not eroded over time in the pursuit of efficiency, simplicity and
                                 integration of services?                                                                                                                                                                           Benoit Dauchin, Group SCM Services Director, VODAFONE
                               • Research shows that a majority of marketing executives still base their budgets according to historical spending levels rather than on ROI
                                 measures. Do you find that surprising in this day and age? What approaches can be taken to help guide marketers’ investment decisions?                                       09:40 CASE STUDY: The Google strategy for employing agencies in a non-mandated environment, with a procurement
                               Philippa Snare, Chief Marketing Officer, MICROSOFT UK                                                                                                                                team targeted on innovation
                               Dominic Grounsell, Personal Marketing Director, MORE THAN                                                                                                                                            • Managing internal stakeholder perception of procurement in a non mandated environment
                               Interviewer: Debbie Morrison, Director of Consultancy and Best Practice, ISBA                                                                                                                        • Dealing with the challenges of a traditional pitching process when there is ambiguity and a need to scale quickly
                                                                                                                                                                                                                                    • Benefits of approaching supplier selection in a different way
09:20 Using constructive collaboration as a catalyst for meeting business goals, breaking through budget barriers, and                                                                                                              Kerry Aspinwall, Global Marketing Procurement Lead, GOOGLE
      creating new opportunities
 THE PROCUREMENT PERSPECTIVE




                               • How do you approach your role and how has the role of procurement evolved?
                                                                                                                                                                                                             10:10 Working with agencies of the future - understanding the dynamics and landscape of agencies and establishing
                               • What characteristics do you look for in the marketing procurement professionals you want as leaders?
                                                                                                                                                                                                                   benchmarking data
                               • How do you find, develop and retain the right marketing procurement professionals?
                                                                                                                                                                                                                                    • With so many agencies with overlapping offerings in advertising, digital and media – how do you pick which one is right for you?
                               • Describe your relationship with marketing and with your external agencies. How have you managed to change the perception of procurement
                                                                                                                                                                                                                                    • How do you ensure that your agencies deliver the best service and value?
                                 from a “cost cutter” to a “value builder”?
                                                                                                                                                                                                                                    • With lots of agency consolidations also taking place, what effect will this have on the marketplace?
                               • How is marketing procurement measured at your organisation?
                               • Being able to quantify the value of marketing, especially the returns on new media, remains a challenge. Does your company have tools/                                                             Nick Manning, President, International, EBIQUITY
                                 processes/best practices in place to help the marketing organisation measure the relative contribution of marketing mix elements?
                               Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE TELEKOM                                                                                                          10:40 Morning coffee and networking
                                                                                                                                                                                                                   Speaker’s corner
09:50 Progressive procurement and how procurement is structured at Interpublic                                                                                                                                                      During the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak
                               • How do you centrally manage the global commercial and procurement services at Interpublic?                                                                                                         openly and candidly about any questions not covered during their session.
                               • What sourcing and procurement tools, technologies and processes are used within the agency and partner companies?
KEYNOTE
AGENCY




                               • What best practice can you share on client-agency relationship management practices as a party that has visibility into a lot of client-driven                              11:10 Sharing best practice on global agency compensation/remuneration methods and practices
                                 performance measurement and SRM programs
                                                                                                                                                                                                                                    • This will be an open discussion to get perspective from all conference attendees on what’s working and what could work even better with
                               Eliseo Rojas, Vice President, Chief Procurement Officer, INTERPUBLIC GROUP OF COMPANIES                                                                                                                 agency remuneration and incentive compensation.
                                                                                                                                                                                                                                    • What is your internal structure within procurement and marketing?
10:20 WORKSHOP: Decoupling digital and marketing production services




                                                                                                                                                                                                             PANEL DISCUSSION AND
                                                                                                                                                                                                             AUDIENCE PERSPECTIVE
                                                                                                                                                                                                                                    • How are internal decisions made within your company on marketing spend? How does interaction and engagement take place between the
                               Traditionally, agencies work on a retainer and control all creative and production (‘magic’ & ‘logic’) elements of a campaign. In light of ‘doing more with less’, more and
                               more advertisers are ‘decoupling’ the purchasing of marketing services and starting to buy and manage the production elements separately, allowing for closer control
                                                                                                                                                                                                                                      two functions?
                               of cost, service levels, quality assurance and KPIs – and thus giving the advertiser more budget and process control – while allowing specialised teams to focus on what                             • What methods of remuneration are currently being used? Accountable compensation/ pay for performance/ just hours/FTE’s/costs – which
                               they do best. This session will specifically focus on:                                                                                                                                                  deliver efficiency AND effectiveness?
                               •    Understanding decoupling opportunity and needs                                                                                                                                                  • How is value currently being measured – how do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?
                               •    Getting internal stakeholders to collaborate: crossing the internal silos to obtain stakeholder buy-in                                                                                          • Agency compensations models - how do they differ for creative, media and digital agencies
                               •    Required in-house expertise and bandwidth to take on additional capabilities                                                                                                                    Stephanie Harper-Jones, Director Sales and Marketing Sourcing, NOKIA
                               •    Developing a transition roadmap                                                                                                                                                                 Simon Soothill, Head of Marketing Sourcing, LLOYDS BANKING GROUP
                               •    Ensuring good communication and collaboration between agencies in the portfolio through incentives
                               David Fincham, Business Development Director, CHARTERHOUSE
                                                                                                                                                                                                             11:50 WORKSHOP: Attracting procurement professionals into marketing sourcing and how to develop them and keep
10:50 Morning coffee and networking                                                                                                                                                                                them motivated to retain talent
      Speaker’s corner                                                                                                                                                                                                              • There is a steep learning curve for procurement professionals entering the marketing procurement space, so it’s extremely hard to find the
                               During the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak                               right people. Having the right talent on your team is always a key success factor
                               openly and candidly about any questions not covered during their session.                                                                                                                            • Should you hire based on current skill-set or overall business acumen?
                                                                                                                                                                                                                                    • What skills should you look for?
11:20 Measuring the marketing procurement maturity of the biggest advertisers worldwide                                                                                                                                             • Soft skills – what are they? Are they important?
                               • The state of the advertising and media sector and how the numerous facets of the media industry (advertising, television, digital, and filmed                                                       • Programmes for developing this talent to embed them in the company and retain them in this highly competitive space
                                 entertainment) are intended to fare in various markets
                               • How is the rising importance of the BRIC markets changing the ways in which marketing procurement is organised?
                                                                                                                                                                                                                                    Michael Connett, Global Strategic Sourcing Manager, INTEL
                               • Different organisations subdivide their marketing budget amongst different spend buckets. How do differing marketing spend subcategories
                                 compare in B2C, B2B, retail, financial and other service organisations – as well as their strategic reasons and specific marketing                                            12:30 Gaining visibility of marketing expenditure and creating brand consistency through the Pernod Ricard eMarket
                                 requirements                                                                                                                                                                      spend management platform
                               • What are the key measures of performance for effective marketing procurement?                                                                                                                      • How the areas of spend management was decided upon and why the eMarket platform was chosen?
                               • How do the biggest advertisers worldwide benchmark against best-in-class global sourcing teams?                                                                                                    • Progress to date on how the use of the software has led to staff across the group being steered to a pre-approved list of branded promotional
                               Steve Lightfoot, Global Communications Procurement Manager, WORLD FEDERATION OF ADVERTISERS                                                                                                            materials which is now supplied by just 20 per cent of the original point of sale (POS) supply base
                                                                                                                                                                                                                                    • Benefits to Pernod Ricard - multi-national brand protection and total spend visibility with forecasting and aggregation capabilities
11:50 TECHNOLOGY SPOTLIGHT - Agency Lifecycle Management                                                                                                                                                                            • Overcoming the challenges faced in user adoption and focus points for the next 12- months
                               • Successful agency management encompasses the entire lifecycle of the client agency relationship. From the selection of the right agency,                                                           • Positive/ negative impacts on supplier relationships?
                                 based on their proven capabilities, to the development of the agencies Scope of Work, understanding the true cost and resource mix of the
                                                                                                                                                                                                                                    Nicolas Meauze, Point of Sale category leader, PERNOD RICARD
                                 agency. It continues by ensuring that the briefing process provides the agency with the best information to produce the best work and a
                                 formal performance evaluation of the overall client agency relationship. Gain best practice and insights into what’s possible by implementing
                                 an enterprise wide Agency Lifecycle Management process.                                                                                                                     13:00 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey)
                               Steven Wales, Business Development Director, DECIDEWARE                                                                                                                                              Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges.
                                                                                                                                                                                                                                    •    Mobile marketing
12:30 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey)                                                                                                                                                               •    Decoupling marketing services
                               Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges.                               •    Customer loyalty programmes
                               •    How can procurement improve the effectiveness of the campaign if they don’t truly own the SOW, the budget or the relationship?                                                                  •    Social media
                               •    Agency search and evaluations
                               •    The cost/value equation
                               •    Creating effective marketing engagement RFPs                                                                                                                             13:30 Lunch and networking and match-making meetings
                                                                                                                                                                                                                                    Attendees are invited to create a profile on an online meeting scheduling tool and set up one-on-one meetings at the event during the final three weeks leading up to
13.10 Lunch and networking and match-making meetings                                                                                                                                                                                the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…
                               Attendees are invited to create a profile on an online meeting scheduling tool and set up one-on-one meetings at the event during the final three weeks leading up to the
                               conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow…

                                   Stream A: Measurement of marketing spend                                            Stream B: Internal stakeholder engagement                                                                        Stream A: B2B marketing procurement                                                 Stream B: B2C marketing procurement
14:10                              Stream Chair: Opening remarks                                                       Stream Chair: Opening remarks
                                                                                                                                                                                                             14:30                      Stream Chair: Opening remarks                                                       Stream Chair: Opening remarks
14:20                              CASE STUDY: Generating value for money rather than                                  WORKSHOP: Mixing with marketing - building the
                                   saving costs at Kellogg’s                                                           necessary relationships between procurement and                                       14:40                      Meetings & Events – risk mitigation through strategic                               PANEL DISCUSSION: The growth of digital
                                   Sinead Finnegan, Strategic Procurement Business Partner                             marketing                                                                                                        meetings management programs                                                        marketing – how buyers can measure the impact and
                                   – Marketing, KELLOGG COMPANY                                                        Claire Alderson, Group Procurement Lead - Marketing &                                                            Nearly 30% of most companies travel and entertainment expenditures is related       effectiveness of their spend
                                                                                                                       Advertising, BRITVIC SOFT DRINKS                                                                                 to meetings and yet at most companies remains largely unmanaged. Learn
                                                                                                                                                                                                                                                                                                                            Kate Fryer, Procurement Category Specialist Lead –
                                                                                                                                                                                                                                        through this case study presentation how one company is implementing a
14:50                              Measuring and steering marketing initiatives towards                                ROUNDTABLE SESSION: Creating a productive                                                                        global meetings management program, centralising its global meetings data           Marketing, NATIONWIDE
                                   tangible results – ROI                                                              working relationship between marketing, procurement                                                              and gaining control.                                                                John Chandy, Global Category Manager – Electronic
                                                                                                                       and agencies and ensuring compliance of processes                                                                • Managing a meetings approval process and obtaining global                         Marketing, REED ELSEVIER
                                                                                                                                                                                                                                          visibility
                                                                                                                       Paula O’Reilly, Senior Procurement Manager, BT Retail Media                                                      • Leveraging spend with meetings and travel suppliers
                                                                                                                       and Marketing, BT
                                                                                                                       Kathryn Derbyshire, Global ATL Procurement Manager,                                   15:10                      CASE STUDY: As a global player- how marketing                                       Performance monitoring/ Media audits - why audits
                                                                                                                       BACARDI MARTINI CORPORATION                                                                                      spend is managed and optimised                                                      were initiated, how organisational challenges were
                                                                                                                       Jane Dormer, GB&I Head of Procurement, COCA COLA                                                                 • What is your internal structure within procurement and                            addressed, and the value received from the outputs
                                                                                                                                                                                                                                          marketing?                                                                        Hear insight from advertisers who have successfully conducted media audits.
15:20 Afternoon tea and networking                                                                                                                                                                                                      • How are internal decisions made within your company on                            • Why the company decided to conduct media audits and how you
                                                                                                                                                                                                                                          marketing spend?                                                                    chose your auditor
15:50 Moving beyond marketing BPO to managing the life cycle of the category and providing insight into the                                                                                                                             • How does interaction and engagement takes place between the                       • What challenges and success factors were experienced in
      performance and returns of different campaigns and programs                                                                                                                                                                         two functions?                                                                      bringing the practice of media auditing into the organisation
                               • Using effective spend analytics to negotiate departmental budgets and have meaningful discussions                                                                                                      • Who are the preferred suppliers? What methodology was used in                     • What results have you seen and the next steps
                               • What front-end changes can be made without a complete overhaul of IT for spend analysis?                                                                                                                 selection?                                                                        Tom Lagan, Director of Marketing Services Procurement,
                               • How to use the analysis from a single enterprise data management platform to identify, track and manage a range of supply chain, operational                                                           • Strategy, execution, ROI and optimisation of marketing spend
                                 and reputational risks to deliver greater bottom-line value than using traditional approaches to spend management
                                                                                                                                                                                                                                                                                                                            BAYER HEALTHCARE U.S.
                               • Once the technology is implemented – how to ensure adoption by making it a requirement for business users to leverage the solution and
                                 conveying the business benefits that can be realised
                                                                                                                                                                                                             15:40 Afternoon tea and networking
16:20 ROUNDTABLE SESSION: Moving marketing procurement to a global purchasing model - challenges and opportunities
                               • Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The
                                 rationalisation of procurement at a global level – consolidating marketing across business units and geographies for campaigns                                              16:10 OPEN DISCUSSION: Are agency trading desks a threat to transparency?
                               • Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome                                                               Agency trading desks have been set up by all the major agency holding companies as well as some independents to purchase display and other types of advertising
                                 local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple                                                         and act as intermediaries between clients/agencies and publishers (cutting out advertising networks). Agency margins are lower than ad networks and therefore clients
                                 Business Units and geographies effectively?                                                                                                                                                        should benefit from lower costs as well as better targeting and richer insights but concerns have been raised around lack of transparency, conflicts of interest, double
                                                                                                                                                                                                                                    paying, and more. This open discussion session will:
                               • With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for
                                 emerging markets, which are more complex, providing messages for a di fferent type of consumers                                                                                                    • Explore the threats and opportunities of agency trading desks
                               • With the digital space moving so fast – is it possible to have a global strategy for this space?                                                                                                   • How can procurement help improve transparency in media buying?
                                                                                                                                                                                                                                    • How to improved transparency both in existing areas of media buying and also in the new digital tools and platforms being established?
                               Aurélien Givert, Marketing Category Senior Manager, SONY
16:5 0 Chair’s closing remarks, followed by welcome drinks reception and networking                                                                                                                          16:40 Chair’s closing remarks and close of conference
                               This is your chance to re-establish old contacts and make new ones – crucial for sharing ideas and experiences you gained throughout the day, discovering what’s
                               working and what’s not, and relax with a glass of champagne




                                                                                 For full speaker list and agenda visit: www.procurecon-marketing.com
opportunity

                                    OUR PARTNERS:
                                                                                                 1
                                                                                              unique networking                                       MORE THAN
                                                                                                                                           Dominic Grounsell, Marketing Director,




                                                                                                                                                                   THE MARKETING PERSPECTIVE
                                                                                                                                                                                                           MICROSOFT UK
                                                                                                                                                                                                 Philippa Snare, Chief Marketing Officer,




            interaction between all participants
            marketing procurement skill-set as well as allowing for ample
            workshop formats led by industry experts to enhance your
            case studies, roundtable discussions and hands-on
          • Take part in knowledge sharing opportunities delivered through
                                                                                             over15
                                                                                        hours of high level content
                                                                                                                                                 MARTINI CORPORATION
                                                                                                                                              Procurement Manager, BACARDI
                                                                                                                                               Kathryn Derbyshire, Global ATL
                                                                                                                                                                                                          Procurement, COCA COLA
                                                                                                                                                                                                          Jane Dormer, GB&I Head of


                   optimise it to impact the top line
                 • Hear best practice to help you to manage your spend and
       neutral, collaborative environment
       table, your requirements, your challenges and frustrations – in a
       your partners’ “sheet” - what is it that each of you brings to the
                                                                                                35
                                                                                                expert speakers
                                                                                                                                                   Senior Manager, SONY
                                                                                                                                             Aurélien Givert, Marketing Category
                                                                                                                                                                                                               TELEKOM
                                                                                                                                                                                                      Leader Marketing, DEUTSCHE
                                                                                                                                                                                                    Thomas Holzapfel, Global Category

       provider professional, gain a better understanding of what’s on
     • Whether you are a marketing, procurement or agency/service
                                                                                                 in Europe
         procurement strategies of Europe’s top marketing spenders                                                                                 Director, VODAFONE                                     Procurement Lead, GOOGLE
                                                                                            procurement minds                               Benoit Dauchin, Group SCM Services                          Kerry Aspinwall, Global Marketing
       • In just two days, benchmark against the collaborative, marketing
           procurement professionals in one room
           in Europe bringing together cross-industry marketing and
         • Attend the ONLY dedicated marketing procurement conference
                                                                                                120
                                                                                           of the best marketing

                                                                                                                                                                   LEADING INDUSTRY SPEAKERS


              YOUR REASONS TO ATTEND                                                          www.procurecon-marketing.com                                       Jumeirah Carlton Tower Hotel, 10 -11 June 2013
                                                                                                                                                  LONDON, UK


                                                            optimisation of marketing and digital spend
              Supported by:                                                                                                                                                                                     Supported by:
                                                      collaborative practices on strategy, execution, ROI and
                                                       Bespoke forum to benchmark against best-in-class,
                                                       Bespoke forum to benchmark against best-in-class,
                                                             MARKETING
                                                             ProcureCon
    Book before 22nd March!                                                                                                                                                           www.procurecon-marketing.com
          SAVE £450!                                                                                                                                                                        Discover more at




     WHY ATTEND PROCURECON MARKETING 2013?                                                                                                                     Our Partners
ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120                  Marketing Services Partner:                            Premium Partner:                                 Strategic Partner:
senior level marketing procurement professionals to benchmark against best-in-class, collaborative
practices on strategy, execution, ROI and optimisation of digital and marketing spend.
It will be the ONLY event in Europe to approach the marketing category from the procurement point             Charterhouse is a family business formed           Decideware provides the world’s           Ebiquity provides brands with independent
of view, bringing together cross-industry marketing and procurement professionals in one                      in 1969. Since the mid-90’s we have been        leading Software-as-a-Service (SaaS)          data-driven insights to improve corporate
                                                                                                           independent of manufacturing, pioneering the      application or Marketing Procurement             and brand performance. We work with
room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250               development of the print management model            professionals. Our clients, major               senior marketing and procurement
companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel      in Europe and more recently evolving into a         advertisers with responsibility for       professionals to identify ways of optimising
                                                                                                               multi-facet marketing services production     some of the world’s best-loved brands,           the efficiency and effectiveness of their
and hospitality sectors.                                                                                       company. We specialise in the decoupled
                                                                                                                                                                demanded their key agency data be           media and marketing investment. We are
                                                                                                               production of marketing communications
                                                                                                                                                                accessible anywhere, anytime via a           partners to over 1,000 clients across 60
Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your               (printed and digital), employing 200 people.
                                                                                                                                                                                                           markets including 85 of the top 100 global
                                                                                                          Over half of our employees work on site at our     central platform of fast, secure, robust
organisation’s collaboration!                                                                                clients premises, integrating with the brand       tools delivered across the Internet.           advertisers. This experience and our
                                                                                                               and delivering innovation in the marketing        Designed in consultation with our         unrivalled data pools enable us to uniquely
                                                                                                                                                            clients, Decideware’s Marketing Agency              assist clients in the following areas.
                                  EARLY BIRD DISCOUNTS                                                                    production process.
                                                                                                          In 2012 Charterhouse was acquired by Konica            Management Platform features a              -Select, incentivise and remunerate their
                                                                                                              Minolta Business Solutions Europe GmbH,        wide array of solutions covering all key                       media agency
                                                                                                                                                              touch points between clients and their
  Delegate Rates - Book now to save up to £450!                                                           becoming part of the Konica Minolta Business
                                                                                                               Solutions Group; which is represented by        agencies. Specific modules include
                                                                                                                                                                                                              -Audit & benchmark their planning and
                                                                                                                                                                                                                        buying performance
   Price for Procurement Professionals                                                                         subsidiaries and distributors in more than    Agency Evaluation, Scope of Work and
                                                                                                                                                                                                           -Optimise the ROI from their media, digital,
                                                                                                                50 countries in Europe, the Middle East                 Capability Manager.
   Early bird 2 Day Package                                                          Discount                                                                                                                  sponsorship and promotional activity
                                                                                                               and Africa (EMEA), and has over 30,000
                                                         Standard Rate                                                employees around the world.                                                               -Provide greater transparency in the
   (valid before 22nd March)                                                           Rate                                                                                                                 advertiser/agency relationship and ensure
                                                                                                                  Our core areas of expertise are print
                                                                                                                management, digital production, studio                                                                  contract compliance
   Conference Days,                                                                  £899                   services, data management, permanent POS
                                                            £1,199
   10th & 11th June 2013                                                           SAVE £300                         and promotional merchandise.

   Price for Marketing Agencies                                                                                                  If you can add value to this forum, please contact
   Early bird 2 Day Package                                                          Discount                                   Lizzie Fox +44 (0) 207368 9524 lizzie.fox@wbr.co.uk
                                                         Standard Rate
   (valid before 22nd March)                                                           Rate

   Conference Days,                                                                 £1,449
                                                                                                                   Content created and approved by our leading
   10th & 11th June 2013
                                                            £1,899
                                                                                   SAVE £450                          ProcureCon Marketing Advisory Board
   Prices for Vendors, Solution Providers & Consultants                                                                      Rosalind Davies,                                                      Benoit Dauchin,
                                                                                                                             Head of Marketing Procurement,                                        Group SCM Services Director,
   Early bird 2 Day Package                                                          Discount
                                                         Standard Rate                                                       The Royal Bank of Scotland                                            Vodafone
   (valid before 22nd March)                                                           Rate

   Conference Days,                                                                 £1,999                                                                                                         Debbie Morrison,
                                                            £2,399                                                           Steve Lightfoot,                                                      Director of Consultancy and Best
   10th & 11th June 2013                                                           SAVE £400
                                                                                                                             Global Communications                                                 Practice, ISBA
  Booking subject to 20% UK VAT
                                                                                                                             Procurement Manager,
                                                                                                                                                                                                   Stephanie Harper-Jones,
                           HOW TO BOOK YOUR TICKET                                                                           World Federation of Advertisers
                                                                                                                                                                                                   Director Sales and Marketing
              Book your place online at                        Email us at                                                                                                                         Sourcing, Nokia
                                                                                                                             Tina Fegent,
              www.procurecon-marketing.com                     procurecon@wbr.co.uk                                          Director,                                                             Sophia Weir,
              Call Saima Qureshi on                            Fax your completed booking form to                            Tina Fegent Procurement                                               Head of Media,
              44 (0)20 7368 9507                               +44 (0)20 7368 9401                                           Consultancy                                                           Sainsbury’s

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Procure con Marketing 2013

  • 1. opportunity MORE THAN MICROSOFT UK unique networking Dominic Grounsell, Marketing Director, Philippa Snare, Chief Marketing Officer, OUR PARTNERS: THE MARKETING PERSPECTIVE interaction between all participants 1 marketing procurement skill-set as well as allowing for ample hours of high level content workshop formats led by industry experts to enhance your MARTINI CORPORATION Procurement Manager, BACARDI Procurement, COCA COLA case studies, roundtable discussions and hands-on over Kathryn Derbyshire, Global ATL Jane Dormer, GB&I Head of • Take part in knowledge sharing opportunities delivered through optimise it to impact the top line 15 • Hear best practice to help you to manage your spend and expert speakers neutral, collaborative environment TELEKOM Senior Manager, SONY Leader Marketing, DEUTSCHE table, your requirements, your challenges and frustrations – in a Aurélien Givert, Marketing Category Thomas Holzapfel, Global Category your partners’ “sheet” - what is it that each of you brings to the provider professional, gain a better understanding of what’s on 35 • Whether you are a marketing, procurement or agency/service in Europe procurement strategies of Europe’s top marketing spenders Director, VODAFONE Procurement Lead, GOOGLE procurement minds Benoit Dauchin, Group SCM Services Kerry Aspinwall, Global Marketing • In just two days, benchmark against the collaborative, marketing of the best marketing procurement professionals in one room in Europe bringing together cross-industry marketing and • Attend the ONLY dedicated marketing procurement conference LEADING INDUSTRY SPEAKERS 120 www.procurecon-marketing.com Jumeirah Carlton Tower Hotel, 10 -11 June 2013 YOUR REASONS TO ATTEND LONDON, UK optimisation of marketing and digital spend Supported by: Supported by: collaborative practices on strategy, execution, ROI and Bespoke forum to benchmark against best-in-class, MARKETING ProcureCon Book before 22nd March! www.procurecon-marketing.com SAVE £450! Discover more at WHY ATTEND PROCURECON MARKETING 2013? Our Partners ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120 Marketing Services Partner: Premium Partner: Strategic Partner: senior level marketing procurement professionals to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend. It will be the ONLY event in Europe to approach the marketing category from the procurement point Charterhouse is a family business formed Decideware provides the world’s Ebiquity provides brands with independent of view, bringing together cross-industry marketing and procurement professionals in one in 1969. Since the mid-90’s we have been leading Software-as-a-Service (SaaS) data-driven insights to improve corporate independent of manufacturing, pioneering the application or Marketing Procurement and brand performance. We work with room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250 development of the print management model professionals. Our clients, major senior marketing and procurement companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel in Europe and more recently evolving into a advertisers with responsibility for professionals to identify ways of optimising multi-facet marketing services production some of the world’s best-loved brands, the efficiency and effectiveness of their and hospitality sectors. company. We specialise in the decoupled demanded their key agency data be media and marketing investment. We are production of marketing communications accessible anywhere, anytime via a partners to over 1,000 clients across 60 Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your (printed and digital), employing 200 people. Over half of our employees work on site at our central platform of fast, secure, robust markets including 85 of the top 100 global organisation’s collaboration! clients premises, integrating with the brand tools delivered across the Internet. advertisers. This experience and our and delivering innovation in the marketing Designed in consultation with our unrivalled data pools enable us to uniquely production process. clients, Decideware’s Marketing Agency assist clients in the following areas. EARLY BIRD DISCOUNTS In 2012 Charterhouse was acquired by Konica Management Platform features a -Select, incentivise and remunerate their Minolta Business Solutions Europe GmbH, wide array of solutions covering all key media agency becoming part of the Konica Minolta Business touch points between clients and their -Audit & benchmark their planning and Delegate Rates - Book now to save up to £450! Solutions Group; which is represented by agencies. Specific modules include buying performance Price for Procurement Professionals subsidiaries and distributors in more than Agency Evaluation, Scope of Work and -Optimise the ROI from their media, digital, 50 countries in Europe, the Middle East Capability Manager. Early bird 2 Day Package Discount sponsorship and promotional activity and Africa (EMEA), and has over 30,000 Standard Rate employees around the world. -Provide greater transparency in the (valid before 22nd March) Rate advertiser/agency relationship and ensure Our core areas of expertise are print management, digital production, studio contract compliance Conference Days, £899 services, data management, permanent POS £1,199 10th & 11th June 2013 SAVE £300 and promotional merchandise. Price for Marketing Agencies If you can add value to this forum, please contact Early bird 2 Day Package Discount Lizzie Fox +44 (0) 207368 9524 lizzie.fox@wbr.co.uk Standard Rate (valid before 22nd March) Rate Conference Days, £1,449 Content created and approved by our leading £1,899 ProcureCon Marketing Advisory Board 10th & 11th June 2013 SAVE £450 Prices for Vendors, Solution Providers & Consultants Rosalind Davies, Benoit Dauchin, Head of Marketing Procurement, Group SCM Services Director, Early bird 2 Day Package Discount Standard Rate The Royal Bank of Scotland Vodafone (valid before 22nd March) Rate Conference Days, £1,999 Debbie Morrison, £2,399 Steve Lightfoot, Director of Consultancy and Best 10th & 11th June 2013 SAVE £400 Global Communications Practice, ISBA Booking subject to 20% UK VAT Procurement Manager, World Federation of Advertisers Stephanie Harper-Jones, HOW TO BOOK YOUR TICKET Director Sales and Marketing Book your place online at Email us at Sourcing, Nokia Tina Fegent, www.procurecon-marketing.com procurecon@wbr.co.uk Director, Sophia Weir, Call Saima Qureshi on Fax your completed booking form to Tina Fegent Procurement Head of Media, 44 (0)20 7368 9507 +44 (0)20 7368 9401 Consultancy Sainsbury’s
  • 2. AGENDA Day One: Monday 10th June 2013 Day Two: Tuesday 11th June 2013 07:45 Registration and coffee 08:30 Registration and coffee 08:30 Chair’s opening remarks 09:00 Chair’s opening remarks 08:40 How marketers approach their role and collaborations with internal and external partners • How has the role of marketing evolved? 09:10 CASE STUDY: The Vodafone strategy for employing agencies • With firms under increased financial scrutiny, what return do you expect from your marketing budget? How do you use data to drive strategic • What is your internal structure within procurement and marketing? marketing decisions? AN INTERVIEW WITH MARKETING • How are internal decisions made within your company on marketing spend? • Describe your relationship with procurement and with your external agencies. How do you collaborate with procurement? • How does interaction and engagement takes place between the two functions? HOW TO EMPLO Y AGENCIES • Has the involvement of procurement increased strategic activities such as agency shortlisting, scoping of deliverables or assessing creative • Who are the preferred suppliers? What methodology was used in selection? and strategic capabilities of agencies? • Strategy, execution, ROI and optimisation of marketing spend • How are you ensuring creativity and value of service from agencies is not eroded over time in the pursuit of efficiency, simplicity and integration of services? Benoit Dauchin, Group SCM Services Director, VODAFONE • Research shows that a majority of marketing executives still base their budgets according to historical spending levels rather than on ROI measures. Do you find that surprising in this day and age? What approaches can be taken to help guide marketers’ investment decisions? 09:40 CASE STUDY: The Google strategy for employing agencies in a non-mandated environment, with a procurement Philippa Snare, Chief Marketing Officer, MICROSOFT UK team targeted on innovation Dominic Grounsell, Personal Marketing Director, MORE THAN • Managing internal stakeholder perception of procurement in a non mandated environment Interviewer: Debbie Morrison, Director of Consultancy and Best Practice, ISBA • Dealing with the challenges of a traditional pitching process when there is ambiguity and a need to scale quickly • Benefits of approaching supplier selection in a different way 09:20 Using constructive collaboration as a catalyst for meeting business goals, breaking through budget barriers, and Kerry Aspinwall, Global Marketing Procurement Lead, GOOGLE creating new opportunities THE PROCUREMENT PERSPECTIVE • How do you approach your role and how has the role of procurement evolved? 10:10 Working with agencies of the future - understanding the dynamics and landscape of agencies and establishing • What characteristics do you look for in the marketing procurement professionals you want as leaders? benchmarking data • How do you find, develop and retain the right marketing procurement professionals? • With so many agencies with overlapping offerings in advertising, digital and media – how do you pick which one is right for you? • Describe your relationship with marketing and with your external agencies. How have you managed to change the perception of procurement • How do you ensure that your agencies deliver the best service and value? from a “cost cutter” to a “value builder”? • With lots of agency consolidations also taking place, what effect will this have on the marketplace? • How is marketing procurement measured at your organisation? • Being able to quantify the value of marketing, especially the returns on new media, remains a challenge. Does your company have tools/ Nick Manning, President, International, EBIQUITY processes/best practices in place to help the marketing organisation measure the relative contribution of marketing mix elements? Thomas Holzapfel, Global Category Leader Marketing, DEUTSCHE TELEKOM 10:40 Morning coffee and networking Speaker’s corner 09:50 Progressive procurement and how procurement is structured at Interpublic During the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak • How do you centrally manage the global commercial and procurement services at Interpublic? openly and candidly about any questions not covered during their session. • What sourcing and procurement tools, technologies and processes are used within the agency and partner companies? KEYNOTE AGENCY • What best practice can you share on client-agency relationship management practices as a party that has visibility into a lot of client-driven 11:10 Sharing best practice on global agency compensation/remuneration methods and practices performance measurement and SRM programs • This will be an open discussion to get perspective from all conference attendees on what’s working and what could work even better with Eliseo Rojas, Vice President, Chief Procurement Officer, INTERPUBLIC GROUP OF COMPANIES agency remuneration and incentive compensation. • What is your internal structure within procurement and marketing? 10:20 WORKSHOP: Decoupling digital and marketing production services PANEL DISCUSSION AND AUDIENCE PERSPECTIVE • How are internal decisions made within your company on marketing spend? How does interaction and engagement take place between the Traditionally, agencies work on a retainer and control all creative and production (‘magic’ & ‘logic’) elements of a campaign. In light of ‘doing more with less’, more and more advertisers are ‘decoupling’ the purchasing of marketing services and starting to buy and manage the production elements separately, allowing for closer control two functions? of cost, service levels, quality assurance and KPIs – and thus giving the advertiser more budget and process control – while allowing specialised teams to focus on what • What methods of remuneration are currently being used? Accountable compensation/ pay for performance/ just hours/FTE’s/costs – which they do best. This session will specifically focus on: deliver efficiency AND effectiveness? • Understanding decoupling opportunity and needs • How is value currently being measured – how do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value? • Getting internal stakeholders to collaborate: crossing the internal silos to obtain stakeholder buy-in • Agency compensations models - how do they differ for creative, media and digital agencies • Required in-house expertise and bandwidth to take on additional capabilities Stephanie Harper-Jones, Director Sales and Marketing Sourcing, NOKIA • Developing a transition roadmap Simon Soothill, Head of Marketing Sourcing, LLOYDS BANKING GROUP • Ensuring good communication and collaboration between agencies in the portfolio through incentives David Fincham, Business Development Director, CHARTERHOUSE 11:50 WORKSHOP: Attracting procurement professionals into marketing sourcing and how to develop them and keep 10:50 Morning coffee and networking them motivated to retain talent Speaker’s corner • There is a steep learning curve for procurement professionals entering the marketing procurement space, so it’s extremely hard to find the During the break, visit an area of the event dedicated to interaction with the previous session’s speakers and panellists. This is your opportunity to network and speak right people. Having the right talent on your team is always a key success factor openly and candidly about any questions not covered during their session. • Should you hire based on current skill-set or overall business acumen? • What skills should you look for? 11:20 Measuring the marketing procurement maturity of the biggest advertisers worldwide • Soft skills – what are they? Are they important? • The state of the advertising and media sector and how the numerous facets of the media industry (advertising, television, digital, and filmed • Programmes for developing this talent to embed them in the company and retain them in this highly competitive space entertainment) are intended to fare in various markets • How is the rising importance of the BRIC markets changing the ways in which marketing procurement is organised? Michael Connett, Global Strategic Sourcing Manager, INTEL • Different organisations subdivide their marketing budget amongst different spend buckets. How do differing marketing spend subcategories compare in B2C, B2B, retail, financial and other service organisations – as well as their strategic reasons and specific marketing 12:30 Gaining visibility of marketing expenditure and creating brand consistency through the Pernod Ricard eMarket requirements spend management platform • What are the key measures of performance for effective marketing procurement? • How the areas of spend management was decided upon and why the eMarket platform was chosen? • How do the biggest advertisers worldwide benchmark against best-in-class global sourcing teams? • Progress to date on how the use of the software has led to staff across the group being steered to a pre-approved list of branded promotional Steve Lightfoot, Global Communications Procurement Manager, WORLD FEDERATION OF ADVERTISERS materials which is now supplied by just 20 per cent of the original point of sale (POS) supply base • Benefits to Pernod Ricard - multi-national brand protection and total spend visibility with forecasting and aggregation capabilities 11:50 TECHNOLOGY SPOTLIGHT - Agency Lifecycle Management • Overcoming the challenges faced in user adoption and focus points for the next 12- months • Successful agency management encompasses the entire lifecycle of the client agency relationship. From the selection of the right agency, • Positive/ negative impacts on supplier relationships? based on their proven capabilities, to the development of the agencies Scope of Work, understanding the true cost and resource mix of the Nicolas Meauze, Point of Sale category leader, PERNOD RICARD agency. It continues by ensuring that the briefing process provides the agency with the best information to produce the best work and a formal performance evaluation of the overall client agency relationship. Gain best practice and insights into what’s possible by implementing an enterprise wide Agency Lifecycle Management process. 13:00 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey) Steven Wales, Business Development Director, DECIDEWARE Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges. • Mobile marketing 12:30 EXPERIENCE EXCHANGE DISCUSSIONS: (based on match-making survey) • Decoupling marketing services Hear how colleagues tackle problems similar to yours. In a small group and informal setting, these discussions provide a forum to share insight on current challenges. • Customer loyalty programmes • How can procurement improve the effectiveness of the campaign if they don’t truly own the SOW, the budget or the relationship? • Social media • Agency search and evaluations • The cost/value equation • Creating effective marketing engagement RFPs 13:30 Lunch and networking and match-making meetings Attendees are invited to create a profile on an online meeting scheduling tool and set up one-on-one meetings at the event during the final three weeks leading up to 13.10 Lunch and networking and match-making meetings the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow… Attendees are invited to create a profile on an online meeting scheduling tool and set up one-on-one meetings at the event during the final three weeks leading up to the conference to enhance your ability to network with fellow attendees with whom you really wish to connect. More details will follow… Stream A: Measurement of marketing spend Stream B: Internal stakeholder engagement Stream A: B2B marketing procurement Stream B: B2C marketing procurement 14:10 Stream Chair: Opening remarks Stream Chair: Opening remarks 14:30 Stream Chair: Opening remarks Stream Chair: Opening remarks 14:20 CASE STUDY: Generating value for money rather than WORKSHOP: Mixing with marketing - building the saving costs at Kellogg’s necessary relationships between procurement and 14:40 Meetings & Events – risk mitigation through strategic PANEL DISCUSSION: The growth of digital Sinead Finnegan, Strategic Procurement Business Partner marketing meetings management programs marketing – how buyers can measure the impact and – Marketing, KELLOGG COMPANY Claire Alderson, Group Procurement Lead - Marketing & Nearly 30% of most companies travel and entertainment expenditures is related effectiveness of their spend Advertising, BRITVIC SOFT DRINKS to meetings and yet at most companies remains largely unmanaged. Learn Kate Fryer, Procurement Category Specialist Lead – through this case study presentation how one company is implementing a 14:50 Measuring and steering marketing initiatives towards ROUNDTABLE SESSION: Creating a productive global meetings management program, centralising its global meetings data Marketing, NATIONWIDE tangible results – ROI working relationship between marketing, procurement and gaining control. John Chandy, Global Category Manager – Electronic and agencies and ensuring compliance of processes • Managing a meetings approval process and obtaining global Marketing, REED ELSEVIER visibility Paula O’Reilly, Senior Procurement Manager, BT Retail Media • Leveraging spend with meetings and travel suppliers and Marketing, BT Kathryn Derbyshire, Global ATL Procurement Manager, 15:10 CASE STUDY: As a global player- how marketing Performance monitoring/ Media audits - why audits BACARDI MARTINI CORPORATION spend is managed and optimised were initiated, how organisational challenges were Jane Dormer, GB&I Head of Procurement, COCA COLA • What is your internal structure within procurement and addressed, and the value received from the outputs marketing? Hear insight from advertisers who have successfully conducted media audits. 15:20 Afternoon tea and networking • How are internal decisions made within your company on • Why the company decided to conduct media audits and how you marketing spend? chose your auditor 15:50 Moving beyond marketing BPO to managing the life cycle of the category and providing insight into the • How does interaction and engagement takes place between the • What challenges and success factors were experienced in performance and returns of different campaigns and programs two functions? bringing the practice of media auditing into the organisation • Using effective spend analytics to negotiate departmental budgets and have meaningful discussions • Who are the preferred suppliers? What methodology was used in • What results have you seen and the next steps • What front-end changes can be made without a complete overhaul of IT for spend analysis? selection? Tom Lagan, Director of Marketing Services Procurement, • How to use the analysis from a single enterprise data management platform to identify, track and manage a range of supply chain, operational • Strategy, execution, ROI and optimisation of marketing spend and reputational risks to deliver greater bottom-line value than using traditional approaches to spend management BAYER HEALTHCARE U.S. • Once the technology is implemented – how to ensure adoption by making it a requirement for business users to leverage the solution and conveying the business benefits that can be realised 15:40 Afternoon tea and networking 16:20 ROUNDTABLE SESSION: Moving marketing procurement to a global purchasing model - challenges and opportunities • Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalisation of procurement at a global level – consolidating marketing across business units and geographies for campaigns 16:10 OPEN DISCUSSION: Are agency trading desks a threat to transparency? • Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome Agency trading desks have been set up by all the major agency holding companies as well as some independents to purchase display and other types of advertising local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple and act as intermediaries between clients/agencies and publishers (cutting out advertising networks). Agency margins are lower than ad networks and therefore clients Business Units and geographies effectively? should benefit from lower costs as well as better targeting and richer insights but concerns have been raised around lack of transparency, conflicts of interest, double paying, and more. This open discussion session will: • With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a di fferent type of consumers • Explore the threats and opportunities of agency trading desks • With the digital space moving so fast – is it possible to have a global strategy for this space? • How can procurement help improve transparency in media buying? • How to improved transparency both in existing areas of media buying and also in the new digital tools and platforms being established? Aurélien Givert, Marketing Category Senior Manager, SONY 16:5 0 Chair’s closing remarks, followed by welcome drinks reception and networking 16:40 Chair’s closing remarks and close of conference This is your chance to re-establish old contacts and make new ones – crucial for sharing ideas and experiences you gained throughout the day, discovering what’s working and what’s not, and relax with a glass of champagne For full speaker list and agenda visit: www.procurecon-marketing.com
  • 3. opportunity OUR PARTNERS: 1 unique networking MORE THAN Dominic Grounsell, Marketing Director, THE MARKETING PERSPECTIVE MICROSOFT UK Philippa Snare, Chief Marketing Officer, interaction between all participants marketing procurement skill-set as well as allowing for ample workshop formats led by industry experts to enhance your case studies, roundtable discussions and hands-on • Take part in knowledge sharing opportunities delivered through over15 hours of high level content MARTINI CORPORATION Procurement Manager, BACARDI Kathryn Derbyshire, Global ATL Procurement, COCA COLA Jane Dormer, GB&I Head of optimise it to impact the top line • Hear best practice to help you to manage your spend and neutral, collaborative environment table, your requirements, your challenges and frustrations – in a your partners’ “sheet” - what is it that each of you brings to the 35 expert speakers Senior Manager, SONY Aurélien Givert, Marketing Category TELEKOM Leader Marketing, DEUTSCHE Thomas Holzapfel, Global Category provider professional, gain a better understanding of what’s on • Whether you are a marketing, procurement or agency/service in Europe procurement strategies of Europe’s top marketing spenders Director, VODAFONE Procurement Lead, GOOGLE procurement minds Benoit Dauchin, Group SCM Services Kerry Aspinwall, Global Marketing • In just two days, benchmark against the collaborative, marketing procurement professionals in one room in Europe bringing together cross-industry marketing and • Attend the ONLY dedicated marketing procurement conference 120 of the best marketing LEADING INDUSTRY SPEAKERS YOUR REASONS TO ATTEND www.procurecon-marketing.com Jumeirah Carlton Tower Hotel, 10 -11 June 2013 LONDON, UK optimisation of marketing and digital spend Supported by: Supported by: collaborative practices on strategy, execution, ROI and Bespoke forum to benchmark against best-in-class, Bespoke forum to benchmark against best-in-class, MARKETING ProcureCon Book before 22nd March! www.procurecon-marketing.com SAVE £450! Discover more at WHY ATTEND PROCURECON MARKETING 2013? Our Partners ProcureCon for Marketing and Digital Services is a bespoke forum bringing together over 120 Marketing Services Partner: Premium Partner: Strategic Partner: senior level marketing procurement professionals to benchmark against best-in-class, collaborative practices on strategy, execution, ROI and optimisation of digital and marketing spend. It will be the ONLY event in Europe to approach the marketing category from the procurement point Charterhouse is a family business formed Decideware provides the world’s Ebiquity provides brands with independent of view, bringing together cross-industry marketing and procurement professionals in one in 1969. Since the mid-90’s we have been leading Software-as-a-Service (SaaS) data-driven insights to improve corporate independent of manufacturing, pioneering the application or Marketing Procurement and brand performance. We work with room. Get diverse perspectives from executive speakers representing a broad range of FTSE 250 development of the print management model professionals. Our clients, major senior marketing and procurement companies – from FMCG, pharmaceutical, electronics, telecoms, finance, retail, energy, utilities, travel in Europe and more recently evolving into a advertisers with responsibility for professionals to identify ways of optimising multi-facet marketing services production some of the world’s best-loved brands, the efficiency and effectiveness of their and hospitality sectors. company. We specialise in the decoupled demanded their key agency data be media and marketing investment. We are production of marketing communications accessible anywhere, anytime via a partners to over 1,000 clients across 60 Bring yourself, as well as your marketing counterpart to maximise learnings and optimise your (printed and digital), employing 200 people. markets including 85 of the top 100 global Over half of our employees work on site at our central platform of fast, secure, robust organisation’s collaboration! clients premises, integrating with the brand tools delivered across the Internet. advertisers. This experience and our and delivering innovation in the marketing Designed in consultation with our unrivalled data pools enable us to uniquely clients, Decideware’s Marketing Agency assist clients in the following areas. EARLY BIRD DISCOUNTS production process. In 2012 Charterhouse was acquired by Konica Management Platform features a -Select, incentivise and remunerate their Minolta Business Solutions Europe GmbH, wide array of solutions covering all key media agency touch points between clients and their Delegate Rates - Book now to save up to £450! becoming part of the Konica Minolta Business Solutions Group; which is represented by agencies. Specific modules include -Audit & benchmark their planning and buying performance Price for Procurement Professionals subsidiaries and distributors in more than Agency Evaluation, Scope of Work and -Optimise the ROI from their media, digital, 50 countries in Europe, the Middle East Capability Manager. Early bird 2 Day Package Discount sponsorship and promotional activity and Africa (EMEA), and has over 30,000 Standard Rate employees around the world. -Provide greater transparency in the (valid before 22nd March) Rate advertiser/agency relationship and ensure Our core areas of expertise are print management, digital production, studio contract compliance Conference Days, £899 services, data management, permanent POS £1,199 10th & 11th June 2013 SAVE £300 and promotional merchandise. Price for Marketing Agencies If you can add value to this forum, please contact Early bird 2 Day Package Discount Lizzie Fox +44 (0) 207368 9524 lizzie.fox@wbr.co.uk Standard Rate (valid before 22nd March) Rate Conference Days, £1,449 Content created and approved by our leading 10th & 11th June 2013 £1,899 SAVE £450 ProcureCon Marketing Advisory Board Prices for Vendors, Solution Providers & Consultants Rosalind Davies, Benoit Dauchin, Head of Marketing Procurement, Group SCM Services Director, Early bird 2 Day Package Discount Standard Rate The Royal Bank of Scotland Vodafone (valid before 22nd March) Rate Conference Days, £1,999 Debbie Morrison, £2,399 Steve Lightfoot, Director of Consultancy and Best 10th & 11th June 2013 SAVE £400 Global Communications Practice, ISBA Booking subject to 20% UK VAT Procurement Manager, Stephanie Harper-Jones, HOW TO BOOK YOUR TICKET World Federation of Advertisers Director Sales and Marketing Book your place online at Email us at Sourcing, Nokia Tina Fegent, www.procurecon-marketing.com procurecon@wbr.co.uk Director, Sophia Weir, Call Saima Qureshi on Fax your completed booking form to Tina Fegent Procurement Head of Media, 44 (0)20 7368 9507 +44 (0)20 7368 9401 Consultancy Sainsbury’s