This document discusses the growth of online matrimonial services in India and how cloud computing has enabled that growth. It notes that the online matrimonial market is capturing share from traditional newspaper classifieds due to the convenience of online services. Key facts presented include the estimated market size and subscriber numbers for online matrimonial services. The document advocates for online matrimonial sites to use cloud computing because it provides flexibility, lowers costs by eliminating hardware expenses, allows easy scaling, ensures automatic software updates, and provides secure remote access to services and data. Success stories of large Indian matrimonial sites that use cloud computing are also presented.

2. Introduction
The matchmaking has been a part of the Indian
marriage scene from many years. However, as
time passed the baton to fix marriages has
changed hands from close relatives to agents
and brokers to pundits to newspaper classifieds
and finally matrimonial websites now.

3. “• The online matrimonial business is capturing market share of
newspaper matrimonial classified.
• With rise in matrimonial sites like shadi.com,
bharatmatrimony.com, jeevansathi.com, traditional
matrimony business is under serious threat.
• The main reason of growth of online matrimonial business is
flexibility of time and convenience it offers to users with the
help of cloud computing.

4. Facts of Online Matrimonial Search:
-Estimated market size in FY 2016-2017 is Rs 1500 crore.
-Online matrimonial search subscribers in FY 2012-2013 is 50-
55 million
-Fastest growing age group is 25 years to 34 years
-Male/Female ratio matches the current internet gender ratio
at 69 per cent /31 per

5. Why to Tie the
knot with cloud ?

6. It is ideal for business with growing and
fluctuating bandwidth like high demand of
subscribers on matrimonial site. It is easy to
scale up or down the cloud capacity from
remote server. This level of agility can give a
real advantage to matrimonial business a real
advantage over competitors.
Flexibility:

7. In cloud computing servers are off the premises
and out of sight. Suppliers can take care of them
for matrimonial sites and do regular software
updates. This includes security updates also. So
online sites don’t want to waste their time in
maintaining the system.
Automatic
software
update:

8. Cloud computing cuts all hardware and software
cost. Matrimonial sites just have to pay for what
software and virtual machines and disk space
they use. It is always pay per consume model.
Capital
expenditure
free:

9. With cloud computing all matrimonial sites
can work from anywhere anytime. Location
specification is not there.
Location
feasibility:

10. When your data is stored in cloud anyone
can access it anytime if anything happens
to their machine also.
Secure
access:

11. Success Stories

12. Shadi.com
Shadi.com is world’s largest matrimonial service
who carries out their services on Cloud. They have
grown exponentially from last sixteen years
accommodating over 30 million members and
managing over 200 million page views per month
and over 10000 registrations daily.

13. Matrimony.com
Matrimony.com leads the e-matrimony industry
with about 60 percent market share, with well-
known portals such as the BharatMatrimony,
CommunityMatrimony, AssistedMatrimony,
EliteMatrimony, etc. So matrimony.com is using
Cloud solutions to manage 2.5 million users daily.

14. Other sites
Other dating sites like whitelabledatimg.com from
Uk is using cloud to host 2500 participating
websites and 1 million registered users
worldwide. Also dating sites like Tinder, woo, Truly
Madly are using Cloud services.

15. So finally they say matches are made in
heaven but we believe that
‘they are connected in cloud’.

16. “
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