1.
Anil Garg, CIO, Dabur India (FMCG) giant gives an
apt message to his peers, “Most of our
fraternity works as CTOs not CIOs. If we free
ourselves from infrastructure hassles by using
outsourcing and moving to the Cloud, we can
actually become business enablers and move
from being a CTO to a CIO. This is the
opportunity. Go ahead without inhibitions, it
works!”

2.
Opportunities for FMCG companies
to drive much greater value
from cloud computing

3.
1
New product and process
innovation
The use of cloud to help drive product and process innovation is still
limited. In process innovation cloud bases enterprise innovation
management platform that captures and connects employees,
consumer and consumer insights is still in nascent stage. Online
cloud based platforms can be designed to capture feedbacks from
consumers, shoppers to design future products

4.
2
Forecasting and planning:
To understand consumer segment, their preferences, effects of
promotional offers, new product launches cloud based analytic and
social media can be used. Cloud based platform can be used for
automatic order generation and forecast.

5.
3
Manufacturing and Supply
chain
Cloud computing can be used for production, logistic and capacity
management. It can be useful for automated field management process, in
store intelligence to understand the gap in the supply chain, mobile
solutions for distribution management

6.
4
Back office functions:
It can increase the existing ERP solution to manage growing market
diversity, can improve knowledge management capacity, can streamline
recruitment and HR process to help attract and retain the existing talent.

7.
5
New product and process
innovation
The use of cloud to help drive product and process innovation is still limited.
In process innovation cloud bases enterprise innovation management
platform that captures and connects employees, consumer and consumer
insights is still in nascent stage. Online cloud based platforms can be
designed to capture feedbacks from consumers, shoppers to design future
products

8.
Some of the FMCG
giants on Cloud

9.
Consumer giant Unilever
announced plans to double its
business by 2020. Instead of
adding layers of IT infrastructure
to prepare for rapid business
growth, Unilever’s globalization
strategy involved the use SAP ERP
on cloud network
Another consumer goods
conglomerate Procter & Gamble
(P&G) has signed a contract with
world known cloud player to move
all their internal and external
data on cloud. They will be
responsible for hosting P&G’s
manufacturing, procure-to-pay,
order-to-cash, physical
distribution and financial systems
on their cloud.

10.
Dabur’s example is unique
because the company has a
customized design and approach
to deploying Exchange on the
Cloud. Dabur still retains
its primary Exchange server in its
own Data Center.
Kwality Dairy India Limited (KDIL),
a leading dairy and dairy
products company in Northern
India, which processes about 1.7
million liters of milk per day,
selected cloud to improve the
dairy’s operational efficiency and
productivity in its bid to become
a global milk and dairy products
company.

11.
Amul, the iconic Indian brand, has
also turned to technology to help
bring in process efficiencies to
support their accelerated growth
plans.

12.
“So to meet current and
emerging demands, consumer
product companies must act
now. Those that do not act miss
out on the chance to strengthen
capabilities their rivals are
rapidly acquiring.

13.
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